Janice Theobald

ad0ks1@r.postjobfree.com 973-***-**** Wayne, NJ 07470

Creative, detail-oriented, dedicated and highly qualified b2b Executive Marketing Director with 26+ years of marketing leadership experience within specialty metals, medical publishing and pharmaceutical industries. Adept at identifying and creating solutions for completing complex projects within stringent time restraints. Proven ability to create, develop, implement and manage brand image and content goals through digital and promotional platforms.

Brand Management

Research and Strategy

Design & Content Creation

Website Development

Campaign Development

Digital Strategies

Lead Generation

SEO PPC

Email Marketing

Professional Experience

Marketing Manager Ed Fagan Inc. Franklin Lakes, NJ 2012 - Present

Distributor of Special Purpose Metals and Alloys

Company Marketing Manager for a $40MM specialty metals distributor with locations in North America and Europe. Contributed to yearly growth of sales dollars by providing marketing leadership, research, branding and strategy to each project.

Develop, research, evaluate and implement yearly promotional plan (promotions, messaging, and other key indicators) to enhance sales while successfully meeting objectives and budget constraints.

Mitigate risk by creating procedures for branding and marketing company, spotting key errors in prior promotions while demonstrating a strong ethical behavior.

Design, layout and implementation of promotional and educational materials for sales; data sheets, brochures, digital ads, training materials for sales.

Provide development, content creation and maintenance of website while adhering to Google’s Best Practices.

Monitor and evaluate website user behavior. Recommend ways to improve visitor traffic and experience through navigation, content creation, targeted SEO and PPC programs.

oCreate and edit PPC ads to optimize search engines.

oImproved sales conversions by providing solutions to the abandonment of RFQ forms

Continually assess and evolve optimal website functionality by assessing onsite behavioral visitor analytics and back-end performance data to achieve website traffic growth, inquiries and conversion data.

Provide guidance and leadership to multi-disciplinary team of outside agencies and vendors to ensure on-time execution of projects.

Proficient in Google Analytics, Google Console, SEM Rush, Loop Analytics, AREFs

Analyze industry trends and competitor websites while identifying opportunities for new marketing tactics, site-conversion functionality and improved user experiences

Sr Director Marketing & Market Research International Medical News Group Morristown, NJ 2009-2001

Independent Medical News Publisher

•Executive management team member in charge of providing sales-based promotional marketing tools, circulation analysis and research for International Medical News Group. Executed corporate branding and positioned company growth to eleven independent medical newspapers and creation of Elsevier Society News Group’s five society-based newspapers. Contributed to the double-digit market share growth of IMNG's newspapers.

•Marketing leadership through design, development and implementation of sales communication programs (presentations, brochures, corporate website, rate cards, e-mails, etc.) that provided tactical and strategic solutions to short and long-range objectives for each publication.

•Lead the positioning of new product launches through controlled physician circulation identification, rate development and unique selling positions of both print and online.

•Developed and provided focused client-contact support with primary and secondary research to maximize corporate’s added value services

•Expertise in physician specialties, medical publications, and drug therapeutics.

Janice Theobald

ad0ks1@r.postjobfree.com 973-***-**** Wayne, NJ 07470

Media Director Lewis & Gace; Bozell Global Healthcare Fort Lee, NJ 2001-1993

Healthcare Advertising Agency

• Development, planning and execution of pharmaceutical/device manufacturer/OTC client’s print promotion that created optimal reach and frequency to targeted physicians and allied healthcare professionals.

• Educated agency leaders by providing therapeutic research and background data for new product pitches.

• In-depth knowledge of medical terminology, product therapeutic categories, including diagnostic instrumentations and OTC products.

• Analysis, implementation and financial management of client's advertising budget through Dart.

Education

William Paterson University, Bachelor of Arts, Wayne, NJ

Skills

Microsoft Office applications (Word, Excel, PowerPoint); Adobe Professional, Google Analytics G4, Google Search Console, Google Ads, wordpress.org

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