Entrepreneurial and collaborative art director with extensive experience delivering creative leadership, strategic ideation, and brand-defining results across digital, video, and print media in fast-paced environments. Leads by example as a creative team leader or individual contributor, employing versatile creative brainstorming skills and expertise in content development, design, and managing concurrent projects with stakeholders across digital, social, and broadcast platforms. Motor Trend Group - Creative, Motion Graphic Producer 2014 - 2023 Art Direction and production of branding and campaign elements for MotorTrend linear broadcast. Creative and art direction for on-air and digital promotions, social media campaigns and strategic promotions. Management of digital asset library, and interface with Discovery Asset Management Operations team. Established best practices, quality-control measures, and specification checks for branded video assets. Results: Promotions for SVOD platform increased viewer subscriptions by 200% in one year, 450% over 3 years; broadcast ad business for MT Auto Shows generating over $200k in annual revenue; branded social content for MT programming generated over 1 million organic views. Post Modern Group - Art Director, Creative 2009 - 2014 Art direction, and project management for broadcast advertising, promotion, and in-flight media systems. Client-facing creative for national brands including: US Airways, TLC, Showtime, Mazda, Hyundai, and United Airlines. Produced trade show media and B2B promotion for broadcast, print and web. Results: Created over 300% department revenue growth within first year; developed medical video business and produced broadcast media packages for TLC and History Channel; concept, creative brief, art direction and client presentation for US Airways’ groundbreaking airline safety video. ReelzChannel - Art Director, On-Air Promo 2006 - 2007 Developed network branding and on-air graphics for nationally broadcast cable channel. Art direction and design for on-air promotions, branded show identities, broadcast and digital content; department staffing and management, direction, scheduling, and project supervision. Results: Launched channel on schedule into 25 million homes on Time Warner and Dish Network. Produced graphic packages for 5 original shows, including live daily events broadcast. Motor Studio - Owner, Creative Director 2002 - 2009 Creative direction for network identities, titles and graphic sequences for film, broadcast, print, and web; client- facing business development and concept pitches; staffing and management, scheduling, and project supervision. Results: Concept, presentation, and art direction for TBN network HD branding identity; broadcast campaign creative for Huntington Beach Boulevard of Cars; creative, art direction and production of reality show packages with Original Productions for programming on Discovery, History Channel, and TLC. PAUL WALSLEBEN

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Education

California Polytechnic State University, San Luis Obispo - BS, Applied Art & Graphic Design Trained in graphic design, typography, photography, advertising and identity. Skills and Training

Brand development and strategy, writing for proposals, pitches, and promotions; 20+ years in Adobe Creative Suite - PhotoShop, InDesign, Illustrator, After Effects, and Media Encoder; encoding, transcoding and content quality control for broadcast, UX design and development; online publishing and various social media platforms

(Instagram, Facebook, Giphy).

Certifications

Expert

Producing Concepts for Visual Media

Market Research

Analyzing Data and Using Market Research Tools

Communication with Graphic Design

Highly Proficient

Management & Leadership Skills

Impact & Influence

Business Math

Logic & Verbal Reasoning

Meaning and Concept Relationships

Awards

2006 Gold BDA Total Sports Package -YES Network 2005 1999 Silver Promax Drama Program Promotion - “Subway” 1997 Gold Promax Broadcast Special Project - “Bartcasting” PAUL WALSLEBEN

310-***-****