BRADLEY J. NELSON
**** **** ****** • Waunakee, Wisconsin 53597 • 608-***-**** • **************@*****.*** CAREER SUMMARY
Goal-oriented, self-starter with almost 25 years successful business-to-business sales experience. Highly effective in prospecting for new business through exceptional communication and presentation skills. Proven track record of selling premium-priced products and services by demonstrating the value, benefits, and return on investment to gain commitment. Successful track record of sales accomplishments with proven track record of growing a territory while managing customer requests, building relationships and keeping a high level of customer satisfaction. Results-oriented and proven ability to execute “closing” of a sale. My focus has been to apply a value-based selling approach to all of my client interactions. PROFESSIONAL EXPERIENCE
TK ELEVATOR CORPORATION Madison, Wisconsin 2018-present Elevator Service, Repair, and Modernization Company Account Manager
Sell elevator service, repair, and modernization contracts to building owners, property management companies, hotels, hospitals, commercial buildings, churches, etc. 1 Made “Sweeps Bonus” by exceeding fiscal 1st quarter 2023 service and repair sales goals 2 Sold over $1.4 million in repair with a plan of $1.3 million in the first 3 years 3 Sold $20,000 / month in service (over 120 units) in the first 3 years 4 Manage a territory of 700 elevators and Wheelchair lifts in the NW and Central WI area 5 Have made a large impact by Recovering over $5000 / month of past customers within first 3 yrs 6 Cold call and use customer references to continue to grow sales territory ILLINGWORTH-KILGUST MECHANICAL, INC, Madison, Wisconsin 2018 - 2018 Full service mechanical contractor with Madison and Milwaukee, WI locations Sales Representative
Sell HVAC service contracts to building owners, property management companies, hotels, hospitals, commercial buildings, etc.
Work with field mechanics, superintendents, and managers to create sales opportunities. Work with customers on negotiating contracts and services to grow the territory while keeping a high level of customer satisfaction. Present renewal proposals to continue to grow my current territory. 1 Sold $33,000 contract within the first month of employment 2 Continue to cold call and build relationships to grow territory SCHINDLER ELEVATOR COMPANY, Madison, Wisconsin 2004-2018 Second largest elevator company in the world
Sales Representative
Sell elevator maintenance service, repair, and modernization contracts to building owners, property management companies, hotels, hospitals, commercial buildings, etc. Manage over 700 accounts and 1100 elevators generating over $270,000 per month in revenue in a designated territory. Work with field mechanics, superintendent, and manager to create sales opportunities and help resolve service issues. Work with customers on negotiating contracts, invoices, and services to grow the territory while keeping a high level of customer satisfaction. Present repair, recovery, and renewal proposals to continue to grow my current territory.
1 Consistently exceeded sales numbers year-over-year. Sales numbers and results history can be presented upon request. Grew territory from $190,000 per month revenue to $270,000.00 per month revenue and 800 units to 1100 units through effective recovery and conversion sales 2 Exceeded Fixed Price Sales Plan 9 out of 12 years 3 Renewed largest private customer in 2014 with a 5 year contract 4 Graduated from the Schindler Customer Excellence Training in 2013 5 Developed a fixed price worksheet to help minimize downtime. That form is now used region wide to help field operations organize and prioritize jobs in 2011 6 Led the region in Recovery vs. plan sales in 2010 7 Led the region in Conversion sales in 2007
8 Made presentation for recovery techniques to the Northeast and Great Lakes Region 2006 9 Contributed to Branch of the year for Top Repair Sales vs. Plan in 2006 by doubling my sales goal 10 Led the region in conversion dollars, exceeding sales plan by 97% in 2005 OTIS ELEVATOR COMPANY, Madison, Wisconsin 2000 – 2003 Number one commercial elevator company in the world Account Manager
Sold elevator maintenance, repair, and modernization contracts to building owners, property management companies, hotels, hospitals, commercial buildings, etc. Recruited from a competitor—Thyssen Dover Elevator Company In 2002, generated 66% of the Madison Branch recapture business from various competitors Achieved 161% of recapture sales goal in 2002
Achieved 146% of recapture sales goal in 2001
Contributed large margin sales to assist in exceeding the Madison branch business plan in 2001 and 2002 Managed over 350 accounts in South Central Wisconsin and North Central Illinois Sold an $87,000 modernization upgrade on an elevator that was maintained by a competitor at a regional hospital in Illinois
Made cold calls in person and over the telephone to prospective clients to increase service base Created an effective letter template for the OTIS sales force that significantly increased the close rate of cold calls
Utilized power point presentations for elevator maintenance and modernization proposals to building owners and managers
Effectively collected outstanding bills from current customers THYSSEN DOVER ELEVATOR COMPANY, Madison, Wisconsin 1999 – 2000 Major commercial elevator company
Service Sales Representative
Sold elevator maintenance and repair contracts to building owners and managers Established new Madison branch office
Recaptured over 25 elevator maintenance contracts from various competitors Helped grow service base from 0 to over 100 units in an 18 month period Assisted in the development of the business plan
Made prospecting cold calls to increase service base Managed sales territory in south central Wisconsin XEROX CORPORATION-DOCUMENT SOLUTIONS, Cottage Grove, Wisconsin 1998 – 1999 Xerox Corporation franchise
Sales Representative
Sold office equipment such as copiers, digital copiers, and fax machines to purchasing agents Earned fourth quarter unit bonus and fourth quarter revenue bonus by selling over 15 units and generating over $90,000 of revenue, respectively
Made cold calls to create new business
Created pricing proposals for prospective clients
Managed sales territory in Dane and Jefferson counties EDUCATION
University of Wisconsin, Madison, Wisconsin
Bachelor of Business Administration, 1998
PROFESSIONAL DEVELOPMENT
Dale Carnegie Sales Training Program
Otis Development Program Sales Training
Xerox Corporation Sales Training
PERSONAL ACHIEVEMENTS
Big Ten Scholar Athlete 1995
Awarded 4-year golf scholarship
University of Wisconsin-Madison Golf Team