Digital Director, Marketing Technologist, Digital Strategy

Megan G. Stedman

LinkedIn: www.linkedin.com/in/meganstedman Location: Alexandria, VA

Profile

Digital director and marketing technologist with 20 years’ experience in the web industry. Proven track record of performance – increasing website visitation through SEO, maximising revenue streams, and improving user experience. Strategic thinker with advanced technical skills and working knowledge of multiple leading MarTech platforms including Sitecore, Marketo, Kontent.ai, HubSpot, Salesforce. Effective manager with over eight years of team management experience. Experienced project manager of large-scale projects and responsible for annual budgets of over a million dollars.

Experience

Head of Digital, Solidatus

Remote (US), March 2022 - present

As head of digital I oversaw all aspects of Solidatus’ digital presence. I set the strategic direction for the company - identifying exactly where we needed to spend our limited budget and resources in order to get the maximum outcome to increase quality leads. That included all channel management - constantly optimizing our paid Google, Microsoft and LinkedIn advertising, implementing an ABM strategy, and conversion optimization on our website.

Key achievements

- Spearheaded the complete design, build and migration of Solidatus.com to a new Headless CMS with improved user experience, clearer navigation, and Search Engine Optimized for Google Core Web Vitals.

- Headed up a re-brand of Solidatus including new visual identity and messaging

- Streamlined the lead management process including implementing automation and lead scoring - reducing the time for qualified leads to get to the sales team by a quarter.

Director - Marketing Technology, Moody’s Analytics

Remote, January 2020 - March 2022

Whilst I continued with my responsibilities as head of digital at Bureau van Dijk, I was brought into a new digital team at parent company, Moody’s Analytics - to take on a wider remit including their Sitecore website moodysanalytics.com and Marketo instance which had over 1 million contacts. I did a lot of work with internal stakeholders - legal, compliance, risk, IT and other teams to make sure the website and email processes adhere to relevant laws and guidelines such as GDPR, CCPA and WCAG, as well as external relationships with digital and PPC agencies, hosting and translation partners. As well as integrating the systems of new brands as Moody’s Analytics acquired them.

Head of Digital, Bureau van Dijk - A Moody’s Analytics company

London UK and Remote, March 2015 - March 2022

My time at Bureau van Dijk (which was acquired by Moody’s Analytics in 2017), has been my career highlight so far - I had complete ownership of all aspects of the company's digital presence - and achieved so much in the seven years I worked there - including streamlining their 12 Global Google Ads accounts, in 10 different languages, and being heavily involved in the implementation of Salesforce CRM across the company.

Key achievements

- Managed the design, build and migration to a new multi-language Sitecore website with improved user experience, clearer navigation, and gated thought leadership content.

- Integrated bvdinfo.com with Salesforce, a translation provider, and new email marketing platform

- Increased inbound enquiries by 170%, traffic by 42%, and implemented thought leadership section which had over 120K content downloads in 2020

Website Manager, NES Global Talent

London UK, July 2012 – March 2015

At NES Global Talent I was responsible for the overall digital strategy of the company - including website, email, PPC and performance metrics using Google Analytics.

Key achievements

- Increased visitation to nesglobaltalent.com by 82%, from 33K visits per month to 60K visits.

- Oversaw the development of a candidate area – where candidates can apply for jobs with one click, save jobs searches and sign up to customised job alerts.

- Project managed the integration of the website and the company’s internal candidate database – giving consultants access to a larger library of candidates.

Digital Experience Manager, Positively Wellington Tourism

Wellington NZ, September 2007 – April 2012

At PWT I was the inhouse web person - overseeing the design and build of all campaign websites including the launch of Wellington on a Plate (food festival), Rugby World Cup 2011, and the main website for Positively Wellington Tourism (PWT).

Key achievements

- Increased site visitation to WellingtonNZ.com by 140%, from 73K visits per month to 176K.

- Project managed the implementation of new revenue streams for PWT including an online event booking engine for WellingtonOnaPlate.com (2011).

- Managed the design and development of Wellington’s annual Food Festival ‘Wellington On a Plate’s website – WellingtonOnaPlate.com and major annual updates since the inaugural festival in 2009.

Early Career

Started my career as a Web Developer/Designer - first off freelancing, then for a small advertising agency, then in-house at the New Zealand Institute of Chartered Accountants.

Qualifications

Postgraduate Diploma in Consumer and Applied Science (PGDipCApSc) with distinction, majoring in Design Studies (Multimedia Design) from the University of Otago.

Bachelor of Consumer and Applied Science (BCApSc) majoring in Design Studies from the University of Otago.

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