EXPERIENCE

MARKETING COORDINATOR

BLUTRACK **** – PRESENT

• Devise and execute all of BluTrack’s media content through modifying content to best align with current marketing initiatives based on each individual platform.

• Gather, examine, and report on accumulated data through Google Analytics and media platform metrics to direct campaign initiatives.

• Construct series of paid advertisements utilizing SEO and SEM that align with current marketing initiatives dependent on forecasted predictions on all platforms including amazon.

• Collaborate with sales team to reach and finalize strategy behind current and future projects to retain a higher loyal customer retention by 20%.

• Direct seasonal promotions through promoting specialized brand awareness campaigns to generate a higher engagement rate centered around a targeted audience.

MARKETING AUTOMATION STRATEGIST

SAMTEC INC. 2021 - 2023

• Formalized and managed campaign data along with other marketing initiatives to create, report, and present the success accumulated compared to industry standard.

• Crafted reporting that helped gain recognition in areas lacking engagement untimely boosting the success of CRM strategies by 20%.

• Researched and analyzed competitive industry leading technologies to consult further campaign touchpoints based off consumer behavior insights.

• Developed, composed, and launched e-newsletter campaigns to nurture and generate leads. This process included, targeting, and researching initiatives to create the foundations of the content through HTML, segmenting lists, managing the logistics, and reporting on the measured 10% increase in driven traffic.

• Aided in the creation of drip campaigns resulting in an 10% increase in lead conversions as a result of emerging technologies in the electronics industry.

• Operated and produced companies’ processes and content for socials to further promote the newest cutting-edge technologies, webinars, and tradeshows.

• Conducted a series of paid advertisements utilizing SEM (Search Engine Marketing) throughout various media and third-party platforms.

• Co-hosted and directed a series of forums over the span of multiple months. EDUCATION

B.B.A MARKETING MANAGEMENT

& MEDIA MANAGEMENT

University of Iowa,

Iowa City, Iowa

A.A.S BUSINESS ADMINISTRATION

Kirkwood Community College,

Cedar Rapids, Iowa

SKILLS

// TECHNICAL

Google AdWords & Analytics

Salesforce Pardot

SEO/SEM

HTML

Microsoft Office

Photoshop

ATTRIBUTES

// STRENGTHS

Conflict Management

Innovative Thinking

Passionate Leader

Self-Awareness

Tenacity

PROFILE

Accountable and adaptable, team-oriented leader with over 4 years of experience working within the digital landscape. Expertise in developing marketing strategies that result in meaningful customer experiences as well as successful marketing initiatives. Areas of expertise include customer experience strategy, the creation of content and content strategy, development of brand identity, along with the inclusion of MarTech and CRM technology.

Linkedin.com/in/nbrotheridge

815-***-****

ad0j9h@r.postjobfree.com

Iowa City, Iowa

PERSONAL INFO

BROTHERIDGE

NATALIE

MARKETING SPECIALIST

CAREER DEVELOPMENT

// CERTIFICATES

MARKETING ANALYTICS: SETTING

AND MEASURING KPIS LINKEDIN

LEARNING

ARTIFICIAL INTELLIGENCE FOR

MARKETING LINKEDIN

LEARNING

GOOGLE ANALYTICS 4 ESSENTIAL

TRAINING LINKEDIN LEARNING

MARKETING STRATEGY: SEO

CONTENT WRITING LINKEDIN

LEARNING

// COURSES

MEDIA ETHICS AND DIVERSITY

UNIVERSITY OF IOWA

MARKETING RESEARCH

UNIVERSITY OF IOWA

INFORMATION SYSTEMS

UNIVERSITY OF IOWA

HONORS & AWARDS

HONORS ACADEMIC

ACHIEVEMENT

UNIVERSITY OF IOWA &

KIRKWOOD COMMUNITY COLLEGE

STUDENT EXCELLENCE

SCHOLARSHIP

UNIVERSITY OF IOWA

ACADEMIC PERFORMANCE

SCHOLARSHIP

KIRKWOOD COMMUNITY COLLEGE

BROTHERIDGE

NATALIE

MARKETING SPECIALIST

EXPERIENCE

MARKETING AND ECOMMERCE STRATEGIST

SPURRED COMPANY 2020 - PRESENT

• Administered promotions through internal pushes with media platforms and CRM Systems. Ensuring an increased positive engagement rate across all channels. Which included applying both my knowledge and experience of SEO (Search Engine Optimization) and SMO (Social Media Optimization).

• Collaborated on the redesign of the brand from Spurred Hat Co. to Spurred Company throughout the redesign and layout of their online presence, more specifically through Spurred Company’s website.

• Assisted with capitalizing on new manufacturing process to further maximize ROI by 15% through each sale.

• Delivered content through administrating Spurred’s social media presence, constructing promotions, utilizing CRM Systems, and both filming and capturing imagery that aligns with the brand characterization.

Contact this candidate