Boyd Banda

ad0j7l@r.postjobfree.com • 240-***-****

https://www.linkedin.com/in/boyd-banda-b2428118/ • Maryland

Sales Management

Highly analytical and customer-focused professional with extensive experience devising and implementing sales/marketing development and growth plans/strategies with focus on achieving bottom-line outcomes.

Proven track record of formulating sales lead generation policies, managing daily operations, and planning use of materials and human resources. Demonstrated expertise in meeting and exceeding sales and revenue targets by creating sales techniques to enter into new markets. Repeated success in developing and executing robust strategies to accelerate sales and drive maximum profits. Remarkable efficiency in researching market trends and opportunities, establishing business/marketing plans, and meeting potential/existing investors, stakeholders, and clients’ objectives. Well-versed in transforming under- performance teams into high-performance by providing effective guidance and direction. Instrumental at managing relationships with customers and vendors to build brand and business as well as spearheading new projects to create stronger partnerships. Adaptable to ever-changing demand of working environment with a track record of coordinating diverse-natured activities.

Areas of Expertise

Business Development

Sales Growth & Analysis

Strategic Planning & Execution

Customer Satisfaction & Retention

Sales & Operations Leadership

Profit & Revenue Maximization

Relationship Building

Market Penetration

Team Building & Leadership

Problem & Issue Resolution

Stakeholder Engagement

Continuous Process Improvement

Accomplishments

Generated $8 million in revenue and $5 million pipeline in emerging economy by utilizing robust business strategies.

Drove optimal business performance by creating partnership program for opco from beginning to end, encompassing partnership discretion, full onboarding processes, commercial modeling, monetization, and partner management and governance system.

Achieved long term business success by leading $3 million enterprise and partnership contract with multinational, major corporations via direct sales engagements, capabilities and technology partnership program.

Enhanced income by increasing customer touch points for home and SME clients and onboarding over 18 channel partners for regional reach within two years.

Created, launched, and delivered $2 million YOY home Internet and SME LTE business for liquid telecommunications as well as established Liquid Telecom set up and delivered five million YOY large enterprise businesses.

Efficiently formulated strategic partnerships unit for MTN Zambia, including structuring, staff resourcing, and GTM.

Attained business growth by introducing six new MTN Enterprise products in two years and enhancing MTN Enterprise business value proposition by generating new revenue through upsells and by expanding MTN Enterprise market.

Gained control of 20% of outdoor advertising market by developing Yasha into competitive brand capable of competing against global corporations.

Expanded business by engaging with over 20 high-profile companies from variety of industries, such as finance, manufacturing, retail, and government.

Established number of subsidiary businesses around Yasha, including CYMK digital, a big format printing company, and CBA (Creative Base Advertising Company, a full-service advertising agency).

Career Experience

Cox Business, Hendon Virginia, USA

Client Solution Executive (Account Executive 2) July 2022 to date

A hunting and farming role, identifying and acquiring new logos (acquire new accounts and retain customers and grow market) share, Developing and managing a healthy funnel with a 90-day view pipeline development. Execution process to drive sales. Deliberately performing account management. Updates both core and strategic service into the existing client module to ensure to grow the book of business.

Hunting to Identify new business opportunities within designated territory and module focused on the Mid Market Account target market segments (up to 500 – 999 employees)

Upsala both core and strategic cloud services to both the existing accounts and new logo’s Compliment prospecting and selling efforts through field work such as building walks, lobby events, property management relationships, and customer face to face meetings.

Leverage consultative and relationship building selling techniques you will identify current and future connectivity solutions.

Help customers and prospects by positioning Cox Business services for new business.

Achieve monthly revenue goals by selling into the designated territory targeting mid-market eEnterprise across varied busines sector with both core and strategic service .

Cogent Communications, Sterling Virginia, USA

National Account Manager (NAM) January 17,2022 – June -2022

lead generation, pipeline development, and execution process to drive sales. Deliberately performing account management to acquire new accounts and retain customers and grow market share

Hunting to Identify new business opportunities within National Sales Territory focused on the Mid Market and non-named National Account target market segments (up to 500 – 999 employees)

Compliment prospecting and selling efforts through field work such as building walks, lobby events, property management relationships, and customer face to face meetings

Leverage consultative and relationship building selling techniques you will identify current and future connectivity solutions

Help customers and prospects by positioning Cogent services for new business

Achieve monthly revenue goals by selling into the nation's largest commercial and retail buildings; office parks and professional campus

MTN Zambia Limited, Lusaka, Zambia 2017 – 2021

Senior Manager Indirect Channels & Strategic Partnerships

Created metric-driven sales engagement, lead generation, pipeline development, and execution process to drive sales. Directed nationwide team of high performing account executives to retain customers and grow market share. Optimized business efficiency by facilitating 27 million business plans via direct and indirect sales force as well as implementing early-stage startup strategies. Established specific roadmaps for new business development and account strategy by collaborating with partners, product, client service, and other internal departments. Organized industry-specific national sales campaigns to expand business.

Increased revenue for small and large businesses by delivering distinctive sales propositions through combination of direct sales, channel, capabilities, and technology partners.

Accomplished business profitability by overseeing forecasting, pipeline, account management, marketing, partner engagement, and business development efforts in collaboration with nationwide workforce.

Boosted sales by creating recurring income model with support of partners.

Prepared proposal and conducted contract negotiations for Elbit Systems, Infobip, Microsoft, and Cisco network, security, and Cloud Enterprise Services' first multi-million-dollar deals.

Liquid Telecom’s, Lusaka, Zambia 2010 – 2017

Sales & Marketing Director

Developed and implemented business marketing plans and strategies with goal of increasing sales. Accelerated digital transformation agenda and enhanced customer experience by establishing strong alliances with Microsoft and AWS for Enterprise sales offering and account growth with keen focus on account management.

Designed and launched a home and SME LTE business worth $2 million and produced a five-million-dollar revenue increase year over year business for large corporations.

Improved business productivity by successfully negotiating three-year Cloud Services contract worth more than $5 million with a major retailor.

Provided LTE and FTTH (Fiber to the Home) solutions by successfully launching Liquid retail brand Hai telecommunication.

Generated 100% increase in the Enterprise business portfolio form within three years as well as surpassed the industry average by 17% per year and achieved 35% growth year over year.

Additional Experience as General Manager at Alliance Media Zambia/ Yasha Business World, Lusaka, Zambia

Education & Credentials

Master of Business Administration

University of Leicester, UK

Master of Science in Marketing

University of Glamorgan, Now University of South Wales, Wales

Post Graduate Diploma in Marketing, CIM UK

Fellow of The Zambia Institute of Marketing (FZIM)

CMI Level 7 Diploma in Strategic Management & Leadership

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