TOM KRUTILEK

MARKETING EXECUTIVE

Generating Brand Awareness, Business Growth, and Revenue for B2B and B2C Companies 20+ years of multi-industry success in driving integrated, multi-channel marketing strategies that trigger double-digit percentage gains in leads, sales, conversion, web traffic, and audience engagement. Savvy in national digital and traditional marketing for companies of all sizes, leveraging marketing automation and marketing analytics to optimize campaigns. Synergistic operations transformation leader, building and guiding teams as large as 15 members. Managed marketing budgets of up to $40M. CORE STRENGTHS

Strategic Planning Marketing Strategy Marketing Campaign Management Marketing Plans Project Management Marketing Communications Branding Market Research Market Analysis Storytelling Team Leadership Coaching Mentoring Budget Management Communication Analytical Skills Problem-Solving EXPERIENCE

Director of Marketing VS ASSOCIATES, INC. – Los Angeles, CA Feb 2022 – Present Leading financial services company, supporting clients in financial planning, retirement planning, and wealth management.

Tapped to drive marketing and sales development strategies with a focus on event planning and marketing.

Rebuilt the new sales pipeline, following pandemic-related decline, generating 50-75 new prospects, 10-15 appointments, and 3-5 new clients each month. Strategized, implemented, and promoted monthly, in-person educational workshops on retirement planning and social security.

Revitalized referral business, producing 3-4 new referrals per month by devising and launching a series of client appreciation events and inviting guests of clients. Hosted golf tournaments, private museum tour and luncheon, holiday events, dinners, and a planned client book signing.

Marketing Solutions Executive MARKETING CONSULTING – Sherman Oaks, CA Mar 2018 – Present Boutique consulting firm, providing marketing and management solutions. Partner with clients in diverse industries to design and implement custom marketing solutions, such as strategic marketing plans, brand development, digital marketing, social media marketing, and lead generation marketing programs.

Propelled brand reach and demand for clients that included VS Associates, Limai Academy, The Stedge Group, MVP Law Group, Green Conception Solar, and Titan Garage Doors. Marketing Director KARDO CREATIVE LLC – Los Angeles, CA May 2020 – Apr 2022 A local marketing, sales, and business management consultancy. Directed the enterprise marketing strategy, operations, and team, spanning digital marketing, branding, digital advertising, SEO / SEM, social media marketing, lead generation, local store marketing, and marketing communications.

Surged sales conversion 65% and reduced lost sales opportunities 35%. Scaled and revamped marketing operations to align with business growth. Deployed project management and marketing automation software to streamline marketing, lead generation, sales, and customer service processes.

Spiked online leads 35% by expanding marketing capabilities to digital marketing, digital advertising, SEO, SEM, social media marketing, lead generation, local store marketing, and email marketing communications.

Boosted social media engagement 40%+ on Facebook, Twitter, Yelp, and Google Reviews. Overhauled social media presence.

Grew paid web traffic 24% with a minimal 10% budget growth by executing a targeted online advertising campaign.

Sherman Oaks, CA

818-***-****

ad0iw1@r.postjobfree.com

linkedin.com/in/tom-krutilek-b233024

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Kardo

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Living Co.

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MEMA

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Kuvera

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Smart

Living Co.

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Growth Impact, Kardo Creative

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TOM KRUTILEK 818-***-**** ad0iw1@r.postjobfree.com

Elevated conversion 25% by increasing organic traffic to 200+ local market websites. Refreshed website design, copy

(including blog posts), and SEO strategy.

Multiplied sales 17%. Developed new product lines and broke into markets in Houston, Tampa, Boston, and Washington, DC. Marketing Director MEMA ENTERPRISES, LLC ROOTER HERO & MR. ROOTER – Mission Hills, CA Aug 2016 – Sep 2019 Provider of 24-hour emergency plumbing service across California, Nevada, and Arizona. Orchestrated marketing and lead generation strategies to drive new customer acquisition for Rooter Hero Plumbing and Mr. Rooter. Crafted and implemented marketing across traditional and digital channels, including PPC, SEO, social media, email, print advertising, radio, and television, leveraging marketing automation to analyze and improve campaigns.

Lifted sales 10%+ by creating a cohesive marketing strategy covering 12 regional markets and delivering marketing operational excellence. Built and steered integrated, multi-channel marketing campaigns. Improved operational processes and resolved planning, program management, and budgetary issues. Marketing Director – Pay-per-Click (PPC) & SEO LIBERTYBELL LAW GROUP – Burbank, CA Nov 2016 – Aug 2016 National law firm, specializing in criminal defense legal services in state and federal courts. Grew business and sales by managing all PPC advertising, SEO marketing, and public relations, heading national campaigns.

Reversed a decline in leads and grew call volume 15% and conversion 3.5%. Reorganized the PPC advertising campaign structure to align with Google PPC advertising changes.

Improved marketing ROI by analyzing digital campaign performance and defining ROI standards for cost-effective advertising of the law firm’s legal services.

Expanded the use of digital marketing and built a digital strategy to drive revenue through PPC advertising using Google AdWords and Bing Ads), SEO, SEM, Google Analytics, social media, public relations, and branding. Marketing & Public Relations KUVERA PARTNERS – Thousand Oaks, CA Jan 2015 – Nov 2015 Privately-held corporation with interests in the entertainment attractions, self-storage, and real estate industries. Owned and managed the marketing and PR agenda for Kuvera Attractions and Kuvera Storage.

Enlarged market-by-market entertainment venue attendance an average of 3.5% and sales 4.2%.

- Amplified digital marketing to extend to online advertising, SEO / SEM, Google Analytics, social media, public relations, and branding.

- Shaped ROI standards for advertising within tight budgets.

- Created and executed seasonal online advertising campaigns for all markets, including Google AdWords, Bing Ads, Facebook Advertising, and Twitter Advertising.

- Partnered with General Managers to generate targeted local advertising, marketing, public relations, community sponsorship, and promotions.

Director of Marketing & Sales SMART LIVING COMPANY – Simi Valley, CA 2012 – 2014 A multi-channel home decor wholesaler and retailer, selling in retail and e-commerce channels. Acquired by Sigma Distributors, Inc. in 2020. Steered the company’s B2B marketing and consumer marketing while building and launching multiple new brands.

Achieved record e-commerce sales with surging holiday/4th-quarter sales of 19% by launching a series of events, including Early Black Friday, Cyber Monday, and Green Monday.

Added $1M+ to the top line by extending company’s markets to high-end and low-tier home decor. Launched e-commerce website brands for B2B and consumer retail – Malibu Creations (high-end) and Zingz & Thingz (lower-tier).

Improved lead generation 20% and sales 15% by expanding digital marketing programs, establishing affiliate marketing programs, SEO, SEM, Google Analytics, social media marketing, and PPC advertising.

Raised the email open rate 50% and reduced negative customer service ratings 25%. Drove implementation of marketing automation and software for faster communications, content strategy capabilities, data analytics, and campaign optimization. EARLY CAREER

Vice President of Marketing Farmer Boys Restaurants – Riverside, CA 2009 – 2012 Vice President, Marketing & Sales; Director, Marketing & Sales Fibretronic / Kenpo Apparel – Los Angeles, CA 2005 – 2009 Director of Marketing Services & Licensing Aspen Marketing Services 1999 – 2005 EDUCATION

Bachelor of Arts, Economics University of California at Los Angeles

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