Greater Atlanta, GA

ad0inp@r.postjobfree.com 702-***-**** linkedin.com/in/paul-albert-phillips

STRATEGY MARKETING LEADERSHIP EXECUTION

Driving Revenue through Innovative Product Development, Brand Management, and Marketing Operations

Vision-based leader increasing sales growth through rich understanding of product, promotion, and marketing management, applying innovative targeted strategies. Expert in driving new product innovations, improving operations, and creating powerful campaigns that achieve significant return on investment. Passion for “moving the needle,” bringing market insights into challenging decision-making. Known for nurturing highly skilled and collaborative teams that add immediate value. Leads with deep knowledge and expertise in:

Strategic Marketing Campaign Mgmt. Demand Generation Sales Enablement Marketing Communications

Matrix Leadership Project Planning Digital Marketing Branding Market Analytics & Competitive Research

PROFESSIONAL EXPERIENCE

PHILLIPS MARKETING & PRODUCT CONSULTING, Atlanta, GA January 2023 – Present

Freelance marketing and product consulting for telecommunications and technology companies.

Founder and Principal Consultant – Interim Role

Marketing and product consultant with expertise designing bold, integrated campaigns that resonate with targeted audiences and drive ahead-of-the-competition results. Advises clients using market and product insights that develop successful forward thinking business models and actionable plans. Helps reinvigorate marketing approaches that keep pace with industry and market trends, captivating customers with unwavering focus and sustainable results. Recent engagements included:

•Created go-to-market launch plan for client’s new cybersecurity suite of products.

•Conducted competitive game theory exercise for client’s new managed cloud service.

COX COMMUNICATIONS, INC., Atlanta, GA June 2000 – Dec. 2022

Largest private broadband telecommunications provider in the United States.

Assistant Vice President (AVP), Field & Product Marketing – Cox Business (CB) 2021-2022

Executive Director, Field & Product Marketing – CB 2017-2021

Lead marketing strategy, planning, coordinating and directing all field, event, and product marketing efforts. Synthesize market, consumer, and competitive inputs into driving ideal product pricing, positioning, sales messaging, and product differentiation. Hired, trained, and led a national team of senior directors, with 46-70 total employees and budget of up to $25.6M, reporting to Senior VP, CB Marketing.

•Led 70 high-achieving professionals in a matrixed organization; providing ongoing coaching, mentoring, guidance, and development, with 38.6% earning promotions within the past year alone.

•Provided leadership in developing a long-term strategy of creating a Product Marketing team to identify growth opportunities across a $2.5B+ product portfolio, with a goal of over $3B in revenue in 2024.

•Championed change, reorganizing team from 11 separate B2B markets into 3 standardized regions, increasing efficiency and productivity, delivering a combined 3-year revenue CAGR of 7.8%.

Senior Director of Marketing – CB-Las Vegas and Omaha Hospitality Network (HN) 2016-2017

Regional Director of Marketing – CB-Las Vegas and Omaha 2012-2016

Established long-term strategies, ensured solid market positioning, and oversaw regional efforts maintaining a consistent brand message in digital and traditional marketing media. Translated overall marketing vision into integrated business plans, tactics, and deliverables. Developed blueprints, resources, and team of 18 to execute the marketing plans, with budget of up to $6.7M, reporting to VP, CB Marketing.

•Negotiated $51M sponsorship and services deal with Allegiant Stadium / Las Vegas Raiders, and $10.9M sponsorship / services deal with T-Mobile Arena / Vegas Golden Knights.

•Spearheaded the Get Started event series across multiple locations with the latest 10th annual Get Started RI having over 200 businesses in attendance and positive press exposure across the state of Rhode Island.

•Conceptualized and managed quarterly / semi-annual 360 marketing campaigns resulting in demand generation of a 300% growth in commercial voice, video and data products over a 5-year period.

•Managed sales retention strategy, territory and quota setting, and rules of engagement leading to customer relationship churn of under 1% in Omaha and decrease from 2.8% to 1.1% in Las Vegas.

Director of Marketing – CB-Las Vegas HN 2009-2012

Director of Product – CB-Las Vegas HN 2006-2009

Director of Acquisition and Retention – CB-Las Vegas 2004-2006

Developed and directed marketing objectives, strategies, programs, and policies for all products and services available in the market. Oversaw critical marketing functions, including marketing research, communications, product planning, creating marketing campaigns, promotions and media buying that improved brand awareness and market share.

•Determined new market opportunity to develop and launch Advanced Convention Services product, improving HN’s 3-year CAGR 6.5% and resulting in Las Vegas Convention Center win (TCV: $97.1M).

•Invented the Top Tech Exec Awards in Las Vegas with the latest 12th annual Top Tech LV event having over 350 business executives in attendance and a 16% increase in ROI.

•Utilized innovative marketing tactics, including traditional, digital (SEO, SEM, etc.), and experimental, to create successful campaigns, such as the OfficeMax affiliate marketing partnership (7.8% response rate), the “Sweet Deal” bundle packages (6.1% response rate), and directed consumer marketing within 125K hotel rooms (increasing Internet buys by 425%).

•Initiated a network expansion task force resulting in over 53% ROI in year 1; continued with fiber expansion build strategic planning programs, including PON Overbuild and Beyond Boundaries.

Marketing Manager – Cox Business Services, Las Vegas 2002-2004

Marketing Analyst – Cox Business Services, Orange County, CA 2000-2002

•Designed, developed pricing and collateral, launched and managed the introduction of CoxNet Express, now called Cox Business Internet and worth $1 billion in annual revenues nationally.

•Created collateral standards and advertising pieces, including copy writing for TV commercial spots and web content, nearly doubling the unit’s rate of growth.

•Improved local direct and e-mail marketing response rates from 1.7% in 2002 to 2.9% in 2004 through expansive A/B testing and competitive / market research.

•Coordinated creation of office park events at locations, chosen based on extensive database analysis, increasing market penetration and driving 21.4% revenue growth.

EDUCATION PROFESSIONAL DEVELOPMENT

Master of Business Administration (MBA), Oregon State University, Corvallis, OR

Bachelor of Arts (BA) in Economics and Minor in Management, University of California, Irvine, CA

Mentor, Cox Communications Mentoring Program (CCMP), 2016-Present

Leadership Las Vegas Certification, Las Vegas Metro Chamber of Commerce, 2015

Cox University: Executive Development Program, Executive Foundation, Leadership in Action, Egonomics, Leading for Results, Master the Matrix, Leading from a Distance, Courageous Conversations, Influencing for Results…

AFFILIATIONS BOARDS

Assistant Scout Master – Boy Scouts of America, Troop 1459 & 578, 2016-Present

Board of Directors – Communities in Schools Nevada, 2016-2017

Board of Directors / Giving Campaign Chairman – Cox Charities Southern Nevada, 2010-2017

Board of Directors / VP of Membership – CTAM West, 2009-2011

Board of Directors / Head of PR Committee – Junior Achievement Southern Nevada, 2006-2009

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