Peter Matthew Soto, Jr.

**** ********** **., ********, **.,

ad0ils@r.postjobfree.com

310-***-****/cell

Summary:

I’m an Event Tour Manager/Producer – I’ve worked with some of the most Iconic Brands all over the U.S. within the Advertising/Event Marketing sector. I’m seeking a position where I can utilize my skills in Persuasion, Production and Creative Organization. CDL holder.

Education:

University of Michigan Graduate, Ann Arbor, MI. Campus Bachelor of Arts - Public Relations/Marketing – December of 1997 Professional Experience: (Event Mktg Tours and Events) In-Market Producer - Bombshell Treat Bar

Big Noon Kickoff - Fox Sports Tour Producer - Activent Marketing Ram, Jeep outdoor Auto Tour - Producer - Event Next Heineken Zero Alcohol - Now You Can/In-Market Tour Manager - Encore WW Disney’s Marvel - Universe of Super Heroes - Production Manager - Jackson Dawson Mobile Food Pantry Producer - Forgotten Harvest (Feeding America) Ford F-150 Truck Push/In-Market Event - Xperience Communications, Inc Bon & Viv - RAFT OFF Lake Tour - Activate, Inc

DTE - Natural Gas Tour - Xperience Communications, Inc T-Mobile Tour - Aardvark Event Logistics

Flonase - The Greater American Roadtrip Tour - Epsilon Mktg Crayola and Nestle Water Pure Life Tour - Epsilon Mktg Bombay - Artisan Series - Art Show Event In Miami Sobe - Art Basel - Epsilon Mktg GREY GOOSE - Makes Everything Better - Event @ US Open NYC - Epsilon Mktg BIO.org RNC/DNC Conventions -Time is Precious Tour - Activent Marketing Flonase Tour - Join the great outdoors - Epsilon Mktg RIUNITE Tour - This is "R" Moment. - Epsilon Mktg

Lightlife Tour - Life is a journey… Live Long, Travel Lite - Aspen Marketing BIO.org Tour - FEED, FUEL and Heal. - Activent Marketing NIKE’s Hyper Thermal Wear - In-Market Event - Mktg -NEW YORK BBVA In-Market Tour - A better bank! - Activent Marketing Microsoft’s Picture Perfect Holiday Event # 2 - 206 Inc Cheerwine - Legend of the South Tour - Activent Marketing Toyota’s Prius - Farm to Table Tour #4 - 206 Inc

Microsoft’s Holiday Photos on the Fly Event # 1- 206 Inc Toyota’s Prius - Farm to Table Tour #3 - 206 Inc

Bing’s Food Cart app In-Market Event - 206 Inc

Comcast’s Versus Tour - Activent Marketing

Toyota’s Prius - Farm to Table Tour #2 - 206 Inc

Toyota’s Venza - Super Mercado Tour #1 - 206 Inc

Navy’s - Follow YOUR road Tour - Campbell-Ewald

Nintendo In Market Event - MKTG New York - formally US Concepts Field and Stream’s Outdoor Life Tour #2 - Grand Central Marketing Principal’s financial - Baseball’s family funfest - Entertainment Sports Inc., Bic’s Take it off Tour - Brand Connections

Toyota’s Prove it Tour - Jackson Dawson

Froid’s Coffee In-Market Event - Muscle Mktg

Field and Stream Outdoor Living Tour #1 - Grand Central Marketing NIKE’s Truck - a - Log Tour - Sparq Mktg

Proctor and Gamble’s Crest Imagine Tour - Vacation Connections AT&T Broadband Tour - Aspen Marketing

Verizon Wireless - Marketing W!

AOL’s In-Market Tour - Redpeg Mktg

Sony’s In-Market Tour - Clear Channel Events division Saturn’s ION New Car Launch - Carlson Mktg Group

Planters’ Nascar Hot Rod Tour - Pierce Promotions

Maytag’s Live Easier Tour - GMR Marketing

Nabisco’s In-Marketing Event - Pierce Promotions

Suave’s Soak up the Saving In-Market Tour - Pierce Promotions Roles and Responsibilities: These change per project – But many are CORE Event Marketing Values.

• Provide ongoing training/monitoring of staff to ensure a high level of performance during consumer interactions.

• Display In-Field activation support for Account Managers, Partners and Clients.

• Function as a Communication Liaison – bridging both Client and Mktg Agency together.

• Track, monitor and prepare reports/media for all field marketing activities and measured results/metrics – TRUE DATA CAPTURE.

• Educate Staff, Consumers on various brands through demonstrations, tastings or passing out samples to create positive awareness and a “BUZZ.”

• Communicate and Bridge-build lasting positive impressions to increase, strengthen visibility of all brands. This can lead to changing perceptions of the overall brand.

• Maintain Tour vehicles appearance, maintenance, Daily LOGs if needed. Also upkeep/track any housing Inventory within.

• Train and provide Brand Ambassadors with proper message points to conduct their role sufficiently – role play with them to create a positive point of reference for each one of them.

• Conduct Site–Inspections if needed to ensure we have all we’ll need/want to produce a stellar event.

• Lastly - Motivate Field and Touring staff through my own positive actions – Be the positive force you wish to see when you produce your events – ALWAYS! Special Strengths and Skills:

• Impeccable driving record.

• Exceedingly resourceful – see glass half full always attitude.

• Great researcher – can often find the hidden solution.

• Strong organizational skills and attention to detail in both my personal and professional life.

• Fantastic interpersonal skills, easily approachable, GREAT with Kids, Positive views on life - always.

• Efficient with both Apple & PC platforms.

Personal loves, Achievements, & Activities:

• Kayla – my Lab/Brittany mix holds my heart - HUGE DOG LOVER!

• Played Rugby In College – love the sport. Avid weightlifter – belong to LAFitness nationwide.

• Bowtech archer enthusiast, but don’t hunt.

• Love flea market finds and vintage furniture – adore the Mid-Century era: Thonet, Herman Miller, Eames, Knoll, Drexel and of course Wakefield.

• Love all automobiles – growing up in Detroit, how could I not.

• Personally financed my education at the University of Michigan.

• Graduate of Disney University and earned my Mouseketeer degree in Communications at Walt Disney World in Orlando.

References:

• Patrick Zubrow - Partner @ Activent Mktg - 412-***-****

• Patricia Gold - College Professor and Mentor - 734-***-****

• Lisa Russell - Director of Staffing @ Epsilon Mktg - 248-376- 4359

Contact this candidate