Jacqueline (Jackie) McBain ad0idm@r.postjobfree.com 815-***-****

Linkedin jackiemcbain

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MARKETING PROFESSIONAL

Accomplished marketing professional with broad experience encompassing strategic planning, branding, digital marketing, marketing research, creative development, social media, public relations, sales promotion, and management with the skill set to provide innovative, enthusiastic and forward-thinking leadership in a team environment.

EDUCATION

Benedictine University, Lisle, IL Master of Science in Leadership December 2015 Northern Illinois University, DeKalb, IL Bachelor of Science in Business December 2006 SKILLS

Google Ads, Google Analytics, Feathr, WordPress, HTML, Adobe Professional, Wrike, Asana, Salesforce, Real Magnet, Constant Contact, MailChimp, Acquia & SharpSpring Marketing Automation, CRM management, Social Media, Copywriting, ChatGPT, SEO, SEM, Website Design. EXPERIENCE SUMMARY

• Marketing Strategy – Led the development and implementation of strategic marketing plans resulting in annual increase in customers i.e., event attendance (YOY 10%), booth sales (YOY 15%), subscribers, advertisers, and members.

• Strategic Planning – Core member Marketing Advisory Committee, Exhibitor Advisory Committee, show strategy committee, print and digital publications and new business development project teams creating the vision to support the future of the business globally.

• Budgeting – Created and managed $5M+ annual marketing budget across all product lines. Successfully negotiate contracts and fine-tune production processes to gain superior price improvements, drive growth through better selection and service, and ensure long-term profitability.

• Project Management – Managed all aspects of key marketing projects, including FABTECH special events and technology pavilions, new digital products, and educational events across North America.

• Marketing Communication – Managed print and digital communication campaigns which included the development of collateral and other communication vehicles.

• Branding – Spearheaded multiple branding campaigns from logo design, key events, and overall customer experience through positive experiences with both organizations and products.

• Web Design – Championed the development and launch of websites (5), continually redesign to stay current with trends and optimizing SEO and SEM to increase engagement and sales.

• Market Research/Data Analysis – Directed industry research, focus groups, surveys, review web and email analytics, and other KPI’s, analyze and adjusted campaigns and overall strategy based on results, performance, and insights.

• Digital and Social Media Marketing – Successfully launched and managed multiple Google / Feathr PPC Ad campaigns and developed email strategy to increase send and open rates, created social media strategy focused on paid search to increase engagement and build brand. Launched two consecutive digital media sites successfully which led to new revenue streams for the publishing division.

•Content Development – Wrote and published over 50 pieces including blogs, articles, whitepapers and an e- book on the Power of Digital Marketing for Financial Institutions to optimize SEO, brand company and products.

•Publishing – Acted as managing editor for exposition show daily and contributing editor for FMAC publications.

Jacqueline (Jackie) McBain ad0idm@r.postjobfree.com 815-***-**** Linkedin jackiemcbain

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PROFESSIONAL EXPERIENCE

BankBound, Newton, PA March 2022 - present

Brand Manager (part-time) - Develop outbound marketing strategy, execute tactics to drive leads, sales. Create content, blogs, articles, e-books, whitepapers to support SEO/SEM. Serve as the ‘brand guardian’, create brand strategy, and help to maintain brand integration across marketing initiatives and communications for digital marketing services dedicated to financial institutions. Omron Electronic Components, Hoffman Estates, IL November 2020 - October 2022 Consultant (part-time)- After resignation, continued to support American division of consumer electronic component manufacturer. Developed and managed social media strategy and tactics, provide copywriting, proofreading translated copy. Provided training and development and developed and managed technical events.

Digital MarCom Manager - Developed and implemented cohesive marketing strategy for a global consumer electronics manufacturer. Managed, created, planned, and executed B to B and B to C marketing campaigns utilizing SEO, SEM techniques, PPC advertising, email and social media to increase brand awareness, engage and educate customers, and drive tangible results for the organization. Developed and managed $500K annual marketing budget, expenditure spending, and other financial considerations. Led a marketing team in the implementation of tactics to reach budgetary and revenue goals. Served on leadership team to drive and/or manage key projects including but not limited to sales engagement, data enrichment, Salesforce implementation, web site design and launch, customer journey, and customer loyalty. American Welding Society (AWS), Doral, FL April 2019 – March 2020 Associate Director of Marketing - Provided leadership and strategy development resulting in the growth of existing and creation of new market segments. Developed and managed financial, product and marketing plans based upon market and customer intelligence research, development, and analysis of KPI’s to achieve budgetary goals and exceed customers’ expectations. Led a team of Digital and Marketing Managers and staff in the implementation of effective communication strategy and branding that defined the market position and drove demand for multiple product lines including membership, certification, accreditation, education and training, events and conferences, publication, and advertising. Fabricators Manufacturing Assoc., Int’l (FMA), Elgin, IL February 2007 – March 2019 Senior Marketing Manager – Developed and managed event marketing budget and managed marketing team that including all aspects of marketing projects, special events and public relations for profit divisions of a non-profit association dedicated to advancing metal manufacturing technologies across Automotive, Aerospace, Agriculture, Construction, Energy, Mining/Utilities, Power Generation, Military/Defense, Oil & Gas and Transportation industries. Served as primary marketing interface between five partnering organizations for the FABTECH expositions in U.S., Canada, and Mexico, and worked cross-functionally across all levels of the organization.

CERTIFICATION AND ASSOCIATIONS

Certified in Events and Exhibition Management (CEM) Event Manager Certification International Association of Exhibitions and Events (IAEE), Member FABTECH Exhibitor Advisory Committee, Marketing Management Representative FABTECH Strategic Planning Committee, FMA Management Representative AWS Marketing Advisory Committee, Secretary

Women in Electronics, Member and Mentor

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