BW Bonnie Workinger

Greensboro, NC ***** 336-***-**** ad0i7l@r.postjobfree.com

PROFESSIONAL

SUMMARY

Creative Marketing Director with expertise across public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into community outreach and engagement, event planning, sponsorship partnerships and public relations. SKILLS Brand Messaging

External Marketing

Budgeting and Allocation

PR Events

Strategic Marketing

Marketing Campaign

Development

Key Relationships

Networking

Social Media Platforms

WORK HISTORY AREA MARKETING DIRECTOR 01/2012 to 01/2023 Chick-fil-A Greensboro, NC

Planned and executed events and marketing programs to increase brand visibility, sales and community involvement

Developed and presented marketing plans and reports to Operator/Owner board and corporate team.

Continually maintained and improved company's reputation and positive image in markets served.

Built strong relationships with industry professionals and influencers. Directed 10 restaurant Marketing Directors.

Developed and implemented successful marketing strategies to increase brand visibility and sales performance.

Generated sponsorships with related and partnering entities to enhance marketing objectives.

Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Initiated sessions with team leaders to brainstorm new ideas for market events and promotional strategies.

Created and managed marketing budget, ensuring maximized ROI. Created innovative strategies to drive customer engagement. SENIOR WOMEN'S AND CHILDREN'S DIRECTOR 09/1998 to 10/2007 Westover Church Greensboro, NC

Collaborated on strategies to enhance student learning and behavior alongside parents and teaching staff.

Worked with directors and board members to develop lesson plans and special events for children.

Recruited and trained volunteers and staff in care of children and facility procedures.

Created and maintained safe and nurturing environment for children. Maintained high-quality child care standards based on developmentally appropriate practices.

Hired, mentored and supervised instructors and volunteer staff to carry out program goals that provided care for over 500 children and their families weekly..