Herb Ricco

Sales Director

* **** **** ****, ******** Landing,

NY 11547

516-***-****

ad0hxf@r.postjobfree.com

Strategic and accomplished Sales Director with 10+ years of experience in leadership and management roles within the media and entertainment industry. Recognized for exceptional team building, people management, and solution selling skills. Proficient in nurturing client relationships and aligning them with targeted marketing objectives. Adept at driving customer and business success by identifying opportunities, providing innovative solutions, and fostering growth. Skilled in cultivating, managing, and retaining multiple key accounts, specializing in complex broadcast workflow solution sales. Increased revenue year over year.

Employment history

Apr, 2016 - Present

Channel Sales Director

Versatile Distribution

•Orchestrated and implemented strategic sales initiatives that contributed to a notable 12% annual revenue growth via strategic OEM contracts.

Spearheaded the transformation of distribution sales from a modest $300,000 to a substantial $6M, championing and endorsing premium brands, including HP, Dell, Lenovo, Avid, SNS, and More Pioneered and drove the adoption of turnkey and Cloud-based storage solutions, diversifying our product portfolio. Guided and managed sales efforts across a spectrum of workflow solutions, from content ingest to archive Introduced process enhancements, boosting operational efficiency. Cultivated enduring and high-value relationships with clients and partners, consistently delivering maximum revenue. Exemplified remarkable leadership qualities by fostering a motivated and collaborative atmosphere among sales teams.

Effectively expanded our channel partner network, resulting in market growth. Oct, 2004 - Feb, 2016

Key VAR Accounts Manager

Broadfield Distribution at Glen Cove, NY

• Collaborated cross-functionally to elevate company profit by 3% annually, bolstering revenue from $900,000 to $2.8M through client upselling and new client acquisition.

• Streamlined sales approaches, enhancing order routing and processing efficiency.

• Strengthened existing client relationships by providing streamlined, dependable, and consistent service.

• Exhibited outstanding leadership skills by effectively guiding and motivating team members to achieve goals.

• Fostered impactful relationships with new manufacturers, contributing to business expansion in the media and entertainment sector

Employment history

May, 2001

End User/Key Account Manager

Videoguys.com at Glen Cove, NY

• Spearheaded initiatives to drive video and audio hardware/software revenues, employing a blend of strategic sales, marketing, and operational tactics.

• Leveraged CRM and Salesforce software to identify selling points, refining sales strategies.

• Fostered ongoing interactions with dealers and manufacturers, nurturing key business relationships, and elevating sales performance.

• Showcased exceptional leadership in team building, fostering collaboration and synergy among team members.

• Drove sales growth for prominent brands including Adobe, Avid, GTECH, Grass Valley, Matrox, Telestream, NewTek, and Boris FX in the competitive media and entertainment market. Education

Jun, 1996 - Jun, 1998

Business Management

Nassau Community College at Garden City, NY

Skills

Leadership and Team Building

Expert

People Management

Expert

Client Relationship Management

Expert

Solution-Oriented Selling

Expert

Complex Workflow Solutions

Expert

Media and Entertainment Vertical

Expert

Cross-Functional Collaboration

Expert

Revenue Growth Strategies

Expert

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