Lauren Collins

847-***-****

ad0ht6@r.postjobfree.com

GRAPHIC DESIGNER AND MARKETING SPECIALIST

Digital People and Self Employed Freelancer Full-Time - Grayslake, IL September 2021 to Present

The role involves maintaining clients and maintains client/customer relations and assisting with any additional workload they may have, particularly in the areas of digital and print tactics for major events and product launches. This includes creating various materials such as digital catalogs, user manuals, packaging designs, event banners, social media ads, and more. As the lead designer, I am given guidelines and work independently on these deliverables. Communication with clients and pitching project ideas is a crucial part of the job. During a specific period, I worked on-site with BCI Acrylics, helping with their two annual events. As the lead designer, I was responsible for creating the event themes and all associated materials, including hotel signage, PowerPoint presentations, welcome gifts, email campaigns, menu cards, agenda cards, social media posts, and trade show booth wraps.

Currently, I am on-site with an electronics company, assisting with various product launches. In addition to content creation, I am designing product user manuals and packaging.

CREATIVE SERVICES MARKETING MANAGER AND SR. DESIGNER Alma Lasers - Buffalo Grove, ILApril 2022 to August 2022 As the Creative Service's Manager at Alma Lasers, my main responsibility was to project manage the print and digital design tactics of the team. This involved delegating design work to team members and also creating various design materials myself.

I was involved in creating social media posts using Canva, designing website banners, packaging design, retractable banners, event signage, illustrations for social media posts, Photo Booth banners, SWAG items, digital invitations, and digital flyers.

In addition to design work, my role also included assisting in the theme process for company events and coming up with concepts or "themes" for daily social media posts that integrated event or product promotions. Collaboration was a key aspect of the job, and it was my responsibility to gather input from team members and incorporate it into the design process. We used the project management tool Wrike to keep track of tasks and deadlines JR. ART DIRECTOR

Slack and Company - Chicago, IL July 2019 to May 2020 While working at Slack and Company Design Agency, my main responsibility was a full-scale rebranding project for a high profile client. I developed and executed a number of tactics to differentiate their brand from others in the market. This included creating a plethora of marketing materials such as powerpoint templates, infographics, advertisement templates, catalogs, line cards, and banner stands. In addition to this, I also designed social media templates and managed social media marketing strategies, including the creation and deployment of Facebook ads.

In order to ensure the smooth running of the project, I also used smartsheet to delegate tasks to other designers and oversee their progress and quality of work. My comprehensive approach to this rebranding project resulted in a highly successful campaign that significantly increased the client's brand recognition and market presence.

SR GRAPHIC DESIGNER

Brella Productions and ABBOTT - Evanston, ILMarch 2018 to July 2019 Hired as a Sr Graphic Designer on a one-year contract with Abbott, I worked on a variety of projects including advertisements, environmental design, product playbooks and internal campaigns. My role required me to collaborate with art directors, present work to clients, and manage project timelines. Aside from my primary responsibilities, I also contributed to the brand development and took on the role of training summer interns.

GRAPHIC DESIGNER AND MARKETING ASSISTANT

Jill Horn Danly LLC - Lake Bluff, ILNovember 2015 to March 2018 As an employee at Real Simple Designs, my duties included creating a visual brand for the business. This involved designing a logo, selecting color palettes, and creating a cohesive visual identity that represented the values and aesthetic of the company.

Additionally, I was responsible for researching the market and conducting competitor analysis. This involved identifying key players in the industry, analyzing their strengths and weaknesses, and finding opportunities for our business to stand out from the competition. This research was essential in developing a unique selling proposition and positioning our business in the market. I played a crucial role in marketing the business. I worked closely with my employer to develop marketing strategies, such as creating a website, establishing a social media presence, and designing promotional materials. EXPERIENCE IN

Excel - 7 years

Branding Customer Layout Photoshop, Leadership Strategic B2B Adobe XD Hootsuite Canva Wrike WordPress Graphic Sales Social Smartsheet Leading Market Powerpoint Word - marketing 2 - - media - - years Acrobat 6 Design- 10 Research 2 2 Design a years planning years and years Project - service- years - - 2 inDesign - - 5 management 4 1 9 years Brand years years - year years 6 - 4 8 - years - years 10 5 - years 3 4 years Development years and years years Illustrator- - 2 years - 4 7 years years Data Inventory Entry - - 10 10 years years

Organization - 10 years

Presentation Design - 7 years