Kimberlyn C. Reece

Collierville, TN 901-***-**** ad0h3n@r.postjobfree.com

Award-Winning Regional Business Development Director

Sales & Marketing Staff Training & Development Client Retention Market Research Customer Service

15+ years of experience utilizing sales, marketing and networking strategies to generate leads, referrals and revenue and also training and developing 50+ team members in diverse environments.

Accolades include top ranking representative for 2 consecutive years, top 10% of representatives in the region and top admissions recruiter nationwide among 15 schools and also chosen to serve as a representative for admissions on programmatic advisory boards.

Track-record of securing new business for companies within various industries, increasing market share up to 87% within first year, boosting brand awareness and also recruiting 75+ high-performing team members.

Expertise in identifying ways to increase retention, spearheading the management of admission processes, client accounts and databases and facilitating presentations and online workshops.

Equipped with a Bachelor of Arts in Communications with an emphasis in Organizational Communication and a Master of Arts in Professional Communications with a concentration in marketing.

Won awards including a President’s award multiple Shining Star awards, 2 Leading Star awards, 2 Top Eagle Admissions awards and 1 Chairman award.

Areas of Expertise

Sales & Marketing Strategies Staff Training & Development Training Resources Recruiting Techniques Leadership Development

Company Branding Cold-Calling Techniques Time & Project Management Performance Evaluation Community Resources

Business Development Employee Performance Evaluation Client Retention Process Improvement Customer Service

Employee Efficiency Strategic Planning & Implementation Budgeting & Forecasting Critical Thinking Methods Patient Care

Market Research Strategies Quality Assurance Database Management Problem Resolution Oral & Written Communication

WORK EXPERIENCE

Regional Business Development Director Corporate Senior Hospice Liaison

Amedisys Hospice Memphis, TN January 2020 – Present

Recruited as a Corporate Senior Hospice Liaison to supervise and coach 6 team members during field coaching rides and promoted to

Regional Business Development Director to oversee the entire business development team that consisted of 16 representatives.

Key contributor in increasing the annual revenue by educating liaisons on diverse sales and marketing techniques to sell more products.

Sky-rocketed daily leads by networking with medical professionals in hospitals and skilled nursing and assisted living facilities and also conducting in-person presentations for 12+ decision makers to discuss services.

Boosted employee work performance by utilizing corporate tools to conduct trainings, participating in ride-alongs, recruiting high-performing team members, setting goal metrics and conducting performance evaluations.

Reduced the referral to admission process to 1 to 2 days from 3 to 4 days with 82% of patients being admitted to the facility on the same day of the referral.

Improved patient morale by offering companionship and celebrating milestones including a birthday and recovering from an illness.

Saved an average of 25% of the monthly budget by consistently identifying and implementing ways that minimize operational expenses.

Increased company awareness and patient referrals by hosting an average of 6 events annually to inform guests about the services offered by the facility.

Accelerated revenue growth by collaborating with team members to assist with constructing and implementing strategic plans quarterly for the sales team across the region.

Led the West Tennessee regional team to rank as the top producing team in the Southeast by exceeding goal metrics at 130% to goal in May 2023 and July 2023.

Demonstrated great business acumen within territory and across the West Tennessee region as well as success in conducting preceptorships and ride along evaluations with liaisons in the field 3 to 4 times a week to increase revenue.

Drove the annual profit margin by consistently strategizing on growth calls with senior leadership after conducting weekly key performance indicator analysis.

Piloted sales and marketing strategies in coaching liaisons with accounts by utilizing Trella data while adhering to company standards.

Rehab Liaison Specialist

Encompass Health and Rehab (Methodist Systems) Memphis, TN June 2016 – December 2019

Hired to build and foster relationships with medical staff members in hospitals and coordinate community events such as health fairs and

open houses that attracted between a total of 600 and 800 attendees to gain referrals and increase the annual profit margin.

Received the FIM scoring certification to appropriately evaluate each patient in addition to maintaining a close relationship with physical therapists, occupational therapists and speech therapists within territory to discuss patient information.

Enhanced the morale of 30+ patients by conducting bedside evaluations to introduce each individual to the services necessary for recovery and the schedule for services.

Contributed to the growth of brand awareness by informing medical professionals including area case managers, physicians and medical social workers as well as the families of potential patients of services offered at the hospital.

Admissions Director

Covenant Dove Collierville, TN December 2015 – May 2016

Hand-picked to spearhead the coordination of events and network at Chamber of Commerce meetings to generate leads and increase revenue,

supervise the admissions process and admissions office and also the referrals from the Allscripts, Morrissey and Curaspan referral systems.

Successfully completed in-house professional development trainings and obtained a HIPPA certification for compliance management.

Maximized exposure for events hosted by the facility by contacting local publications to advertise for events, creating comparative analysis for area competition and distributing marketing materials.

Selected to mentor new rehabilitation liaisons within the community and surrounding areas to ensure each individual performed on a high-level to sustain market share.

Directed the management of reports regarding patient information, the referral analysis of hospitals and the ratio of admits versus referrals and also the compliance of the wait list for the facility and pulmonary unit while adhering to HIPAA policies.

Raised patient satisfaction by organizing rooms for approximately 20 patients monthly prior to each individual entering the facility.

Marketing Director

Sava Senior Care Network Dallas, TX December 2014 – October 2015

Selected to train and supervise 8 team members in the marketing department, develop strategies to maximize admissions and regional

sales plans, oversee admissions for 2 facilities and network with health partners and organizations by coordinating external marketing.

Secured a partnership with a Quest doctors group by building relationships with medical staff members at multiple healthcare facilities.

Increased market share up to 40% by conducting market research, cold-calling 25+ prospects daily, networking at events, and training marketing representatives how to discuss outstanding metrics.

Piloted the planning and execution of community based promotional events, open houses and educational seminars to increase the annual revenue of each facility.

Amplified exposure of facility by persuading journalists to cover events and investing in advertisements within local publications.

Assistant Director of Admissions

Argosy University Nashville, TN July 2012 – June 2014

Chosen to collaborate with a Senior Director of Admissions to train and manage 5 representatives, participate in community events to attract students and conduct interviews with students determining collegiate path for success including testing, financial aid process and orientations.

Grew student enrollment between 70 to 150 students each year by attending community colleges and local job fairs to discuss the benefits of attending the university.

Generated leads by cold-calling approximately 200 prospective students to schedule appointments to discuss college programs.

ADDITIONAL WORK EXPERIENCE

Senior Enrollment Advisor University of Phoenix Memphis, TN

Senior Admissions Recruiter Concorde Career College Memphis, TN

Director of Admissions, Admissions Representative National College of Business and Technology Memphis, TN

Inside Sales Agent Terminix International Memphis, TN

EDUCATION

Bachelor of Arts in Communications, Emphasis: Organizational Communication, Minor: English and Speech Development

Middle Tennessee State University Murfreesboro, TN

Kimberlyn C. Reece, Page 2

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