SUMMARY

Creative and results-driven senior content marketing manager and lead copywriter with 8+ years of experience creating high-quality, SEO-rich content that brings prospects along every stage of a customer journey. Extensive experience developing content strategies, conducting research, and drafting various content types. Translates complex concepts to engage and inform readers, delivering value to the business, clients, and customers. Skills across SEO best practices, using data-driven insights to optimize content. Commended for effective management of teams and projects and collaboration with cross-functional teams.

KEY PROFICIENCIES

Content Strategy

Marketing Management

Team Leadership

Search Engine Optimization (SEO)

Digital Marketing

Subject Matter Expert (SME) Interviewing

Content Writing

AP & Other Style Guides

Proofreading and Editing

Policy Development

Project Management

Marketing Automation Tools

Public Relations

Brand Promotion

Marketing Communications

Social Media Management

Video Script and Screenwriting

Legal Compliance

Client Relations

Leverages AI

Research & Analysis

EDUCATION

BA Psychology

Rider University, Trenton, NJ

CERTIFICATIONS

Marketing and Advertising

Villanova University, Villanova, PA

CAREER ACHIEVEMENTS

Increased organic web traffic by 30%, resulting in $12M growth through extensive SEO-enriched articles and website copy, white papers, newsletters, case studies, blogs, e-books, video scripts, webinars, etc.

Raised brand awareness trust and loyalty by devising and implementing new content strategy and marketing program.

Ideate and publishes relevant and industry-leading content using subject matter expert interviews.

Boosted followers by 10% in one quarter by managing the editorial calendar and overseeing content production.

Spearheaded consistent quality, drafting editorial standards policy and writing style guide.

Strengthened client engagement, developing marketing onboarding process including SEO web copy, SME biographies, email campaigns, and more.

PROFESSIONAL EXPERIENCE

Marketing Content Writer 2021-Present

Center for Vein Restoration, Greenbelt, MD

Promotes services and brand, creating appealing and persuasive copy and content, engaging audiences, and boosting customer conversation rates.

Designs marketing content strategies to align with organizational goals and target audience needs, collaborating with account managers and graphic designers and managing vendors and junior writers.

Influences business performance and success, formulating operational workflows for client approval and legal compliance.

Research consumer behavior and competitor activity, gaining valuable insights to inform content creation.

Developing content for various channels, including blog posts, webinars, emails, white papers, advertisements, and more., including blogs, case studies, long-form articles, scripts, social media posts, white papers, presentation narratives, and infographics.

Optimizes results, monitoring performance, and consulting with analysts to highlight best practices and drive continuous improvement.

Manage press release creation and media pitching.

Manages and enhances customers’ digital experience, maintaining accuracy and relevancy of website content.

Senior Copywriter/Digital Content Coordinator 2017-2021

Doylestown Health, Doylestown, PA

Executed multiple projects, directing content strategy and calendar management and leading a team of copywriters.

Steered increase in leads and traffic, directing content refresh.

Guided content to reach target audiences, heading web content strategies, copywriting, SEO, editing, and proofreading.

Strengthened marketing operations, conducting duties as in most recent role, including marketing communications and compliance.

Marketing Coordinator / Content Manager 2015-2017

Prevention Pharmaceuticals Inc / Omax, Lambertville, NJ

Composed impactful and on-brand messages for pharmaceutical and consumer products company.

Captured unique voice and persona within brand and editorial standards, drafting targeted content for B2B and B2C social, print and email campaigns.

Supervised marketing operations across all product launches, including public relations, direct mail pieces, trade shows, sales training and email campaigns.

Marketing Manager 2014-2015

New Hope Winery, New Hope, PA

Pioneered marketing function, developing all activities, including public relations, online presence, advertising, and event management.

Led the development of the company’s first website and social media platforms, promoting products, attracting customers and building loyalty.

Marketing Communications Writer 2013-2014

AmeriHealth Administrators Inc, Horsham, PA

Created copy and marketing communications, introduced the new Affordable Care Act (ACA), including executive communications, member materials, brochures, internal and external communications, client emails and FAQs.

Targeted actionable content, analyzing complex information, and leading content through internal, legal and brand approval processes.

Dori Corr

ad0ga2@r.postjobfree.com 267-***-**** LinkedIn Doylestown, PA, 18902 Portfolio

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