THOMAS CLARK

614-***-**** ad0fn5@r.postjobfree.com https://www.linkedin.com/in/knowtjc

MARKETING COPYWRITER

Broadcast Email Websites Social Media Blogs Direct Mail Long Format

Award-winning marketing leader experienced in directing integrated campaigns and executing dynamic communication strategies. Displays a natural talent for engaging internal and external stakeholders and creating content that resonates with diverse audiences across traditional, digital, in-store, and social media channels. Excel in driving engagement, results, and retention by cultivating brand awareness and creating targeted content designed to achieve growth-driven operational goals. Recognized as a collaborative team player and dependable project leader, consistently exceeding job expectations to elevate the customer experience.

AREAS OF EXPERTISE

Content Marketing Corporate Branding Brand Messaging Campaign Development Promotional Strategy

Digital Media Social Media Advertising Media Planning Communications Production Management

Customer Experience Customer Acquisition and Retention Client Relations Sales Development

Project Management Team Leadership Metrics Data Analysis Vendor Relations Contract Negotiation

Technical Proficiencies: Microsoft Office, Workfront, Power BI, Meta Data, and SEO

CAREER HISTORY

TJC Marketing Group - Benton Harbor, Michigan July 2021 - Present

MARKETING - CREATIVE COPYWRITER: DIGITAL AND PROMOTIONAL MEDIA

Administer end-to-end planning, development, and execution of branded marketing campaigns across traditional, digital, and social media to increase company sales, acquisition, retention, and brand awareness.

Orchestrate compelling long-term concepts that resonate with the intended audience to increase product or service awareness, strengthen customer loyalty and overall business growth.

Own content development and implementation for Pfister Faucets, National Hardware, and multiple Baldwin Hardware Product Categories.

oCreated unified content and messaging to introduce new products for select Spectrum Brand lines across social media, direct mail, email, and in-store advertising to boost awareness and overall product sales.

oCollaborated with the brand team to develop new content for the relaunch of the Baldwin Hardware website, including an “About Us” page, FAQ page, product descriptions, and updated product visuals.

SHOP LC (Retail - Home Shopping Network) - Austin, TX May 2018 – July 2021

MARKETING MANAGER – CREATIVE /PROMOTIONS

Conceived cohesive content messaging in tandem with implementing integrated marketing strategies to drive overall profitability, revenue growth, market penetration, customer acquisition, and client satisfaction.

Managed all “top of the funnel” acquisitions, presenting fresh ideas and creative content for advertising and promotions across the website and social media platforms to increase sales and company growth.

oDeployed a branded content marketing strategy to launch the PASSAGE apparel brand into the home shopping marketplace, realizing $1M+ in first-year sales with under 6% return and 60% margins.

oTeamed up with internal stakeholders to design and execute a direct mail holiday sales catalog, generating over $1M in sales to achieve the highest holiday sales in the company’s history.

oEnhanced customer engagement through targeted TV content, email promotions, segmented direct mail, sales events, and focused programming, resulting in continuous sales growth YoY by up to +24%.

oDeveloped and executed a series of segmented shopper campaigns through email and direct mail to boost customer retention over the previous year by 8%+, surpass KPI goals by 4%+ and expand sales.

The Clark Group - Chicago, IL Jan 2015 – Dec 2017

MARKETING COPYWRITER

Capitalized on prior career wins to become a trusted business partner and marketing consultant for growth-driven clients, including Grocery Outlet, Perry Clark Home, UnisonHome.com, and Weather-Tech.

oDeveloped original, targeted content for websites and national TV promotions to launch new products and introduce sales events, frequently surpassing weekly sales goals and boosting online footprints.

oServed as the copywriter/producer for branded commercials and weekly sales promotions to increase brand awareness and annual sales for Grocery Outlet and Perry Clark Home.

oPerformed ghost blog writing for “Himmeli: Art in Another Dimension” and “A Maker’s Mark Design” to build website awareness and maximize the clickthrough rate.

oComposed a 30-minute infomercial for Weather- Tech’s new pet feeding system to officially launch the product and create a new revenue stream.

BIG LOTS - Columbus, OH Jan 2007 – Dec 2014 MANAGER OF ADVERTISING / COPYWRITER / CREATIVE DIRECTOR

Directed a team of four marketing executives while facilitating the planning, design, and execution of multimedia programs across all verticals to improve the dollar basket size and boost customer acquisition.

Oversaw all in-store marketing functions and end-to-end development for nationwide campaigns to elevate brand awareness and drive weekly sales for all storefronts.

oExecuted a strategic marketing and promotions plan with targeted content across TV, radio, and print advertising platforms to grow the company’s stock value from $12 to $52+ per share.

oHelmed the companywide rebranding of Big Lots to elevate its market position as the one-stop shop for budget-friendly everyday needs, growing the footprint from 500 to +740 stores and boosting sales 12% YoY.

oAssembled top talent to create an in-house creative team, improving the dynamic with outside vendors, cutting overhead costs by $1.5M+, and adding directly to the company’s bottom line.

oContributed marketing and promotional assets to the in-store and national media plans to announce and support the opening of 300+ new stores.

An extended career history is available at https://www.linkedin.com/in/knowtjc

EDUCATION

Completed coursework towards Bachelor of Science (BS) in Criminology Lake County College, Grayslake, IL

Professional Development LinkedIn On-Line Certifications

Critical Thinking Strategic Thinking Branding Foundations Writing Emails People Want to Read

Managing Up Leading a Marketing Team

AWARDS AND RECOGNITION

Winner of multiple Chicago Addy Awards for Equal Sweetener and several Chicago Political Campaigns

Winner of multiple Retail Sales Awards at Big Lots and Montgomery Ward

oCreativity Branding Sales Original Jingle Individual TV Spots Retail Advertising Campaign

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