SUMMARY

*+ years of experience working in the public and private sectors; Over the last years, designed products and strategies for a wide range of users. Demonstrated strong understanding of new product development opportunities and processes. Dedicated and well-educated in research and development of new components. Looking for role where honesty and dedication will be highly valued. WORK EXPERIENCE

Co-operators Insurance (Partnered with Salesforce & Deloitte) Aug 22 - Jun 23 User Experience Design SME - Contract

Led team in the creation of user-friendly, visually appealing designs that meet customer needs and expectations in an agile-framework mode.

Collaborated with cross-functional teams including developers, business analysts, and product owner to ensure timely delivery of products.

Reviewed previous research data and business requirement documents and created UX process mapping.

Conducted user research including interviews to understand needs and pain points.

Facilitated Persona exercises, activities for user engagement and workshop presentations

Developed Journey map and evaluation of user-centric design requirements.

Facilitated design reviews with stakeholders to ensure successful product launches.

Prototyped and wireframed the user stories and demonstrated data visualization.

Analyzed user data to inform decisions related to design direction.

Interpret project goals into a cohesive user experience that meets user and business needs by reconciling Salesforce technical capabilities, usability, and interaction design.

Conducted usability tests to identify issues with current designs and develop solutions accordingly.

Uncovered and communicated opportunities to enhance product experience through user research and testing.

Designed and delivered artifacts such as user stories, user journeys.

Documented design processes and best practices for future reference by other designers or teams. KDIT Solutions Inc. Jun 20 - Jul 22

SaaS UX Design Specialist

Designed a complex B2B SaaS product from zero to production as a sole designer in a period of 2 years.

Architected and designed countless vague problems and translated into accessible UX.

Created an end-to-end quality platform with a strategic focus on business process-based testing to increase overall productivity and efficiency to address the challenges.

Implemented IBM Maximo business process models for testing and maximizing productivity.

Led business process workflows to improve operational workflows across integrated systems.

Defined visual style guides for all new projects to maintain consistency across multiple platforms.

Directed the cloud-based centralized quality platform for manual and automated testing.

Created script-less automated test cases and worked directly with PO, QA, Scrum Master, Testers, and a team of Developers.

Worked closely with developers to ensure proper implementation of designs into applications.

Researched competitive products in order to identify areas where our own could be improved upon.

Audited the acceptance criteria and contributed to the product development lifecycle.

Conducted user experience research and testing such as A/B testing, interviews, and more. SABA BAYEGANEH

Senior UX/Product Design, SME

647-***-****

ad0fmn@r.postjobfree.com

Richmond Hill, Ontario, Canada (L4E)

https://www.uxsolutions.ca/ (Password: Cherries)

https://calendly.com/bayeganeh/30min

Curated the best practices for customer-centric design and design methodologies.

Used Figma and Adobe XD to create Design System Components, wireframes, mock-ups, and final UI assets.

Created and documented user flows, information architecture diagrams, user stories and user scenarios.

Oversaw quality assurance testing throughout the development cycle.

Coordinated training sessions for junior members of the design team. Parks Canada Jun 19 - May 20

User Experience Design Consultant

Created the user and admin workflow for Parks Canada closure new application design.

Designed low and high-fidelity wireframes and engaged the client with the design process following a mobile-first design approach.

Created the visual and interaction design of the application and produced User Interface Specifications for the developers using the Adobe Experience Design application.

Modified and updated the design based on feedback collected from users and clients. Canadian Financial Literacy Database (CFLD) Jun 19 - May 20 User Experience Design Consultant

Evaluated existing products and provided recommendations for improvement based on user feedback.

Used Adobe XD and Figma to design various concepts for CFLD and refined and finalized two for Usability Testing.

Ensured adherence to brand guidelines during product development cycles.

Conducted Virtual Usability Testing sessions with users across Canada and synthesized those research findings for stakeholder presentations.

Maintained up-to-date knowledge of industry trends while ensuring compliance with standards set by clients or partners.

Nine Seconds Inc. Sep 15 - Apr 19

UX Researcher

Managed the User experience design projects for Nine Seconds clients such as the National Capital Commission (NCC) and the office of the privy council (OPC)

Conducted the kickoff meeting to start the research phase and plan the various research activities needed such as access to content inventory, and user analytics data

Scheduled and Conducted bilingual stakeholder interviews with focus groups identified by the Project

Successfully applied AODA act 2005 for WCAG elements implementations.

Conducted content analysis and cognitive walkthrough study on the current intranet site and linkages to internal applications to understand and identified key content and design gaps in the existing intranet site

Developed the Information Architecture (IA) which includes the main navigation hierarchy with logical information grouping, content relationships between key pages, and related labels/titles for the key pages for the NCC intranet site

Conducted Card Sort / Tree Testing with NCC employees to build and measure user focused navigation

Create wireframes/concept interactive design for main pages templates that reflect the research findings and the proposed IA with emphasis on the key content.

Conducted Nine Seconds UX test to ensure all major key content are reachable within 9 seconds from the homepage/key pages to provide evidence based design decisions.

Conducted research and analysis of up to 3 platforms with key specifications for each platform, maintenance cost, and licensing.

Communicated with an internal technical lead to ensure proper implementation using the content management system.

Submitted and presented all recommended improvements of the service including reports, research, analysis, and design documents to NCC and discussed any questions and future steps. Nine Seconds Inc. Apr 15 - Aug 15

User Experience Designer - Summer Intern

Developed personas and usability testing for Health Canada projects.

Conducted market competitive research for web hosting client companies.

Worked on a variety of projects such as web design, graphic design, for the clients. CERTIFICATIONS & AFFILIATIONS

Salesforce/Trailblazer: https://trailblazer.me/id/bayeganeh Web Content Accessibility Guidelines (WCAG) 2 - Level AA Conformance - In progress Certified Professional in Accessibility Core Competencies (CPACC) International Association of Accessibility Professionals (IAAP) - In progress

Usability Testing Interaction Design Foundation

Emotional Design - How to Make Products People Will Love Interaction Design Foundation Women in Banking & Finance (WIBF)

Women in Tech

SKILLS

DESIGN SYSTEMS

Lightning (Salesforce), Aurora (Gov), Oak (cooperators), Material (Google), Atlassian, Microsoft Fluen EDUCATION CLEARANCE

Bachelor: Industrial Design (BID)

Minor: Psychology

Carleton University, Ottawa, Canada 2017

Enhanced Reliability Status - Feb 2022

Secret Clearance Status - In Progress

Prototyping Tools: Adobe XD - Figma - proto.io - relume.io - JustInMind - Invision - Sketch - Zeplin Productivity Softwares: Jira - Confluence - Miro - Lucidchart - Discord - Notion Data:

User Feedback Testing - First Click Testing - Usability Acceptance Testing (UAT) - Eye Tracking Testing - Tree Testing - A/B Testing - Card Sorting - Quantitative Behavioural User Testing UX Design - User-Centred Design (UCD) - Human Computer Interaction (HCI) - Conversation Design (AI assistant) - Site Map - UX Leadership - UX Strategy - User Research - User Interview Topic Maps - User Interview Scripts - User Interview Synthesis - User Research Findings Report - Agile (SCRUM) delivery methodologies - Accessibility compliance - Alpha, Beta, Live delivery methodologies - SaaS experiences - Surveys

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