Amy Bois

603-***-**** ad0fhr@r.postjobfree.com

linkedin.com/in/amy-bois

Greenland, NH 03840

DISABILITY MARKETING SPECIALIST

Inclusion Advocate Partnership Expert Strategic Planning Results-driven marketing professional and passionate advocate for fostering inclusion. Recognized for strategic thinking, identifying innovative opportunities, and driving impactful outcomes. Proven track record of successful collaboration with diverse stakeholders in both corporate and non-profit sectors. A forward- thinking leader with strong analytical skills, exceptional communication, and effective leadership abilities. Committed to advancing social justice and equity, particularly in disability advocacy. EXPERIENCE

EvolutionVN, Remote Sept 2021 - Present

Chief Partnership Officer

• Build and nurture partnerships with prestigious organizations (e.g., University of Arizona, United Spinal, Move United) to enhance brand recognition and industry influence, resulting in a 20% increase in brand recognition and expanding industry influence.

• Implement strategic alliances with diverse companies and organizations to amplify visibility, credibility, and market impact, resulting in a 35% year-over-year increase in clinical leads.

• Utilize market research to identify trends and develop targeted marketing initiatives for different segments within the disability community, resulting in a 35% conversion rate and 275 sales in Q1 2023.

• Lead continuous improvement of practitioner onboarding process for seamless integration and enhanced efficiency.

• Create and design all social media posts, managing the online calendar and storytelling

• Developed comprehensive certification program for Trainers and gym owners

• Developed inclusion training workshop

Spina Bifida Association of Greater New England, Natick, MA Sept 2016 – June 2022 Chair / Vice Chair

• Generated $800K in revenue through successful event fundraisers, demonstrating strong revenue growth and impactful campaign execution.

• Cultivated valuable brand sponsorships to drive community engagement, enhancing brand presence and reputation.

• Proficient in board management, collaborating effectively across key departments such as Governance, Advocacy and PR, Legal and Compliance, and Budget Management, ensuring seamless coordination towards organizational goals.

Fit With Amy B, Greenland, NH Jan 2016 – Present

CEO / Director

• Established a global Adaptive Fitness platform, empowering individuals with disabilities worldwide.

• Built and nurtured an engaged online community of over 160K dedicated members, fostering brand loyalty and engagement.

• Demonstrated exceptional leadership by successfully managing a remote team of trainers and marketing managers, driving collective success and seamless operations.

• Led end-to-end responsibility for website development, marketing campaigns, payment systems, schedules, customer support, SEO optimization, and UX/UI design, ensuring exceptional customer satisfaction and business goal achievement.

Consultant / Master Trainer

• Developed program initiatives for T2FP and the Spina Bifida Association Adaptive Fitness Club, showcasing strategic vision and understanding of the target audience.

• Implemented impactful marketing campaigns, leveraging content creation, social media management, and event coordination for increased brand visibility and engagement.

• Managed and nurtured a valuable relationship with the esteemed Para Rowing Foundation, fostering effective awareness for the T2FP brand.

MBNA, Aliso Viejo, CA Sept 1997 – Nov 2005

Marketing Manager, Account Executive, Recruitment Specialist

• Proven expertise in cross-departmental communication, facilitating seamless collaboration across multiple teams within MBNA, resulting in enhanced efficiency and productivity.

• Successfully developed and nurtured key partnership with Charles Schwab, fostering strong business relationships and driving significant growth opportunities.

• Led a comprehensive marketing department audit, generating an action plan with targeted recommendations for improvement, timelines, and responsibilities, earning an excellent rating. Additionally, oversaw written communications for all marketing channels in Business Development. SKILLS

• Digital Marketing and Social Media Management

• Market Research and Analysis

• Campaign Development and Execution

• Brand Management and Data Analytics

• Strength and Conditioning coach with a speciality in Adaptive Fitness & Chronic Medical Illness VOLUNTEER

• Consultant for United Spinal, the Reeves Foundation, Move United, Perfect Step Paralysis Centers, actively promoting inclusive fitness.

• Team Leader for Teal on the Hill Advocacy Spina Bifida Association, meeting with key legislators.

• Chair of Spina Bifida of Greater New England, servicing 6 states.

• Tufts Medical Center and Spaulding Rehabilitation Case Study Committee

• Boys & Girls Clubs of America California Team Volunteer Coordinator

• YMCA Portsmouth Program Coordinator

• Boston Athletic Association volunteer

CERTIFICATES

• B.A. Public Relations & Marketing Communications, Simmons College, Boston, MA

• AFAA Certified Personal Trainer

• ATA Adaptive Inclusive Trainer

• Chair of Spina Bifida of Greater New England

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