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Marketing Event Manager Conferences, Trade Shows

Location:
Arnold, MO
Posted:
October 16, 2023

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Resume:

Patrice Lauria Miller, CMP

314-***-**** ad0ey8@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Channel Impact at GRAIL-Menlo Park, CA (2022-2023)

Marketing and Event Manager

Design and deliver multi-cancer early detection blood tests and pilot educational programs to firefighter, EMS and first responders. Lead status meetings. Collaborate with sales, marketing, creative and IT teams to create digital registration sites, custom patient materials and streamline data reporting. Order and manage and maintain phlebotomy and event supply inventory. Identify external partners to provide solutions for indoor and outdoor equipment and logistics. Conduct debrief meetings to identify and recommend solutions for automated, repeatable processes for future programs. Provide logistics, communications and contracting for regional and national trade shows. Manage budget, sponsorship, exhibit, lead retrieval, marketing materials, exhibit collateral and signage. Conduct planning team meetings. Coordinate pre and post event marketing. Prepare trade show guide document for attendees. Solicit feedback and summarize evaluation data. Coordinate design, approval and printing of digital and print materials. Collaborate with scientific team for presentation content and maintenance of clinical slide decks and educational materials. Secure presenter/speaker. Contract catering and audio visual. Recommend educational session and exhibit layout and logistics. Evaluate and summarize event. Research and advise on regional and national conference, exhibit and presentation opportunities.

Virgo Health-New York, NY (2018-2022)

Account Manager

Provided logistics, communications and contracting for regional and national virtual and in-person meetings, trainings, webinars, advisory boards and industry theaters on behalf of pharmaceutical client for healthcare professionals. Created agenda and lead weekly client status meetings. Developed budgets and provided scheduled financial reporting on all projects. Prepared Requests for Proposal and conducted site visits. Negotiated and contracted meeting space and guestrooms with hotels, convention centers and training facilities. Deployed communications for attendees, presenters, clients and vendors. Developed registration websites and oversaw registration process. Provided attendance reports and statistics. Managed databases for meeting content and speaker bureau. Secured exhibit and sponsorship contracts. Conducted contract review with legal team. Coordinated design, approval and printing of digital and print materials. Collaborated with scientific and account teams for presentation content and maintenance of clinical slide decks and educational materials. Secured presenter/speaker contracts, biographies and headshots. Scheduled and managed virtual and in person technical rehearsal. Coordinated and negotiated air and ground travel pricing and contracting. Secured and contracted catering, audio visual, general and concurrent session layout and logistics. Coordinated evaluation and summary process. Researched and advised client on regional and national conference and exhibit opportunities for industry theaters and promotional presentations.

StampedeCon-St. Louis, MO (2017-2018)

Marketing Event Manager

Managed 3 annual conferences and monthly events for information technology professionals for StampedeCon, the Midwest’s premier Big Data, IoT and Artificial Intelligence events. Monitored and updated social media sites. Contracted with venues, presenters, exhibitors and sponsors. Selected and managed staging, décor, signage, exhibit floor and attendee session layout. Selected, contracted and trained onsite staff and volunteers. Planned networking receptions and related special events. Worked with venue staff to ensure presentations, food and beverage, event logistics and all event related activities ran smoothly. Served as primary onsite event contact. Assisted presenters and attendees with travel arrangements. Tracked registration, sponsor and exhibit contracts, expenses and payments. Sourced vendors for all creative and technical needs including digital marketing, website design, catering, audiovisual, photography and video production. Prepared event registration sites and content. Monitored social media updates, assisted with development and implementation of marketing plan.

MAC Meetings & Events-St. Louis, MO (2012-2017)

Meeting Planner

Produced conferences, roadshows and events for clients and partners in the US, Canada and Latin America. Negotiated and secured contracts with hotels, conference and convention centers, universities, restaurants, maintained budgets, conducted venue research, site selection. Sourced and managed contracting with all vendors including audiovisual, food, beverage and other contractors as needed. Oversaw registration process, secured exhibitors and sponsorships contracts, tracked payments and insured all benefits were received. Confirmed presenters, received presentations, managed airfare, meeting rooms, guestrooms and transportation. Recruited and instructed contracted onsite staff and oversaw all event production details. Provided evaluation and summary reports. Met with clients and management to identify additional service and revenue opportunities and provided status and progress reports. Local clients included Washington University in St. Louis, World Wide Technology, StampedeCon and St. Louis Regional Health Commission. National clients included Citrix Systems, Inc., ServiceNow and VMware.

Girl Scouts of Eastern Missouri-St. Louis, MO (2007-2012)

Director, Product Sales

Developed and implemented annual Girl Scout Cookie Sale and Fall Sale and related events, grossing $14 million accounting for 80% of organization’s revenue. Produced trainings, kick off events and activities for 3,200 Girl Scout troops and 5,000 volunteers. Introduced tiered proceeds program resulting in 5% increase in sales. Led migration to electronic processes, achieved sales goals amid leadership transition and membership decline. Prepared budget, trained staff and volunteers on software and sales policies, created sales and training materials, webinars and online resources. Negotiated and contracted all services and product offerings with vendors, contracted with delivery agents, secured delivery locations, negotiated with local retail stores for additional Cookie Sale locations. Obtained sales permits and licenses, promoted Cookie Sale to media. Conducted and interpreted market research to increase visibility of sales. Evaluated and implemented participant and customer suggestions through focus groups. Supervised and evaluated department of 5 staff and 105 volunteers. Assisted in creating and conducting 5 year organizational strategic plan.

Meeting Planner-Self-Employed-St. Louis, MO (2005-2007)

Meeting Planner

Planned national conferences for healthcare professionals (Elsevier Health Sciences) and information technology professionals (KMI Event Management). Contracted venues, secured presenters, exhibitors and sponsors, supervised production of marketing materials including websites, email alerts and brochures, secured conference accreditation, managed correspondence, reimbursements, audiovisual equipment, food and beverage and prepared summary reports. Conferences ranged from 200-1,200 attendees with 20-75 exhibitors.

Elsevier Health Sciences-St. Louis, MO (2000-2005)

Conference Manager

Planned continuing education healthcare meetings for 350-10,000 attendees with 200+ exhibitors and sponsors. Managed team of 4 and multiple contracted staff and vendors. Selected venues, negotiated contracts for meeting space and guestrooms. Managed conference budgets, approved and tracked invoices, issued honoraria, recruited and assembled conference planning committee and presenters. Developed educational content with leading physician and nurse and textbook authors, conducted research on trends and tracked competition along with marketing team. Coordinated design and preparation of promotional materials, secured and maintained accreditation from various professional associations. Collaborated with senior management, journal authors, editors, medical equipment and pharmaceutical professionals to develop sponsored symposia. Supervised exhibit sales, poster presentations, attendee registration, marketing effort and onsite management. Planned associated events, receptions, theme parties and tours for up to 10,000 attendees. Accomplishments include identifying the need for the first Advanced Practice Case Management conference for nurses to complement Mosby’s Annual Case Management Conference. Over 400 nurse case managers and 20 sponsors supported this meeting in the inaugural year.

EDUCATION & ASSOCIATIONS

Southern Illinois University, Edwardsville, IL

Bachelor of Science, Communication

Certified Meeting Professional

Optimist Club

Meeting Professionals International, St. Louis Area Chapter



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