RICCARDO G. ZANE **** ***th St. SW, Apartment D, Mountlake Terrace, WA, 98043 t: 206-***-****

As a proven Sales and Marketing executive, I generate business results with inspired leadership, powering revenue growth through customer-obsessed strategies and elevated experiences that inspire loyalty and engagement, and transform brands. EXPERIENCE SUMMARY

27 years driving agency and consulting sales and marketing

● Strong communicator and highly developed interpersonal skills

● Managed and grew teams delivering over $120M in digital revenues

● Transformed global brands through innovative strategies and creative

● Bridged matrixed organizations and led integration of acquisitions

● Built high-performing teams, mentored future leaders

● Forged C-suite relationships across industries

● Passionate belief in the power of integrating innovative strategy, creative, data and technology Innovative solutions. Measurable results.

● Created customer-focused strategies linking insights to user experiences

● Led digital innovation through social, direct response, e-comm, tech integration, digital transformation

● Deep expertise in modern marketing technology across B2B/B2C

● Leveraged data and ML to unlock growth opportunities Education and training

● M.B.A. in International Marketing - York University, Toronto

● Bachelor of Health Education - University of Toronto

● Maestro WPP Executive Training

● Omnicom Senior Executive Leadership training

Global Culture, Local Expertise

● Fluent in English, Italian, French

● Lived/worked across Europe, Americas, Asia

● Navigated multinational organizations and partnerships Appnovation Technologies (Seattle) April 2021 - Present VP Strategic Growth Seattle based, responsible for America Region organic and new business growth. Offering SaaS capabilities across data, content, process management, optimized MarTech channel partners (including Google, Contentful, Adobe, Crownpeak, Atlassian, Acquia, Mach Alliance +). Digital strategy, design, delivery for B2B and B2C clients. Clients:

- AstraZeneca, BlackBerry, Sabre, Broadridge, Pfizer, Turnitin, BlueCross BlueShield, Council on Foreign Relations, Equifax, NCR, Turnitin, Procore. (Revenue info withheld due to confidentiality requirements) POP (Seattle) March 2020 – April 2021 Chief Client Officer Responsible for global client engagement, new and organic growth. Delivering B2B and B2C services for a full-service digital agency and technology SaaS provider.. Clients:

- Microsoft ($5M) Delivering business results for Microsoft Windows and Devices, GDC, Surface Commercial, Xbox across all customer journey engagement paths. Xbox inspired global console launch November 2020

- F5 ($3M) Demand Generation and Center of Excellence Sales across all marketing and sales innovation, including insight management, campaigns, nurture stream creative content and MarTech integration

- Netgear ($2.5m) e-commerce UX and site design, driving 3x YoY sales increase in 2020 Accenture Interactive (Seattle) Aug 2014 – March 2020 Global Business Director Growth lead for Wire Stone full service digital agency, acquired and integrated into Accenture Interactive. My team delivered digital transformation through marketing services, and generated significant organic and new growth with omni-channel strategies, innovative U/X and design, and MarTech enablement. Clients:

- Microsoft ($105M+):Transformative change for Microsoft Global Demand Center (GDC) - $83M+ sold for marketing and transformation efforts at Microsoft GDC, plus additional $25M+ for campaigns for Azure and Cloud solutions, strategy and demand gen for Ignite, Inspire and global events, marketing campaigns for O365, Windows, and Microsoft media support including websites, social, mobile, apps, events, PR

- Amazon AWS Cloud services ($3.5M) communications strategy and execution for C-suite global client base

- Omnichannel campaigns and launches for Intuit ($3M), SF Motors EV China ($45M), and Chef DevOps ($2.5M) Zane Collective (Seattle) 2013 – 2016 Personal investment and consulting firm for startups requiring sales and marketing leadership, investor management, GTM initiatives, and new product/service creation. WPP - Wunderman (Seattle/Portland) 2011 - 2013 General Manager Hired to grow the Seattle and Portland presence for Blast Radius and for the Wunderman Network. I doubled sales and staffing in both offices in the first 6 months to support $20M+ sales over that time. Clients:

- Nike Jordan ($9M) and Nike Golf ($2.5M) – Social, digital, U/X, website creation and maintenance, design systems, DAMs, digital campaigns and websites, social community management

- Microsoft Cloud services and O365 ($2M) - online campaigns, websites, back end development, U/X

- Starbucks ($11M) site and campaign work, customer experience strategy and implementation Omnicom - TBWA / Agency.com (NYC, Chicago, London) 2007 – 2011 President Ran a $140M full service digital agency. Purchased and integrated into TBWA, along with Designory Worldwide

(global production and studio management).

Clients:

- British Airways ($18M) - Strategy, sales and marketing lead, growing the client to largest agency digital account

- Hewlett Packard ($7M) – B2B and partner digital strategy, site management, digital campaigns, demand gen

- Mars/Masterfoods ($7M) - digital lead for existing client, grew digital services to $1.5M

- E*Trade ($9M) – digital lead for digital campaign, advertising, site management, U/X

- Other clients included LG Electronics, Del Monte, and CIT WPP - Ogilvy & Mather (New York) 2005 – 2007 EVP, Senior Partner Responsible for delivering strategy, creative, execution, operations, consulting, analytics to all B2C clients in the Consumer Packaged Goods team. I delivered sales and revenue growth of over 25% in 2 years. Clients:

- Unilever ($18M) including Dove, Home Basics, Hellmann’s, Wish-Bone, Ponds, Ragu, Promise

- Kraft ($5M) including Maxwell House, Tassimo, Post Cereals

- Nestle ($3M) including Perrier market strategy, digital design, build and execution

- SAB, Foster’s Beer ($3.5M) US re-launch, campaign, site design, build and execution, social management

- Aflac Insurance ($3M) Site strategy, design, build and maintenance. Analytics and operations platforms Publicis - Leo Burnett (NYC, Chicago, Toronto) 2000 – 2005 EVP, Managing Director I helped create Leo Burnett’s first integrated digital agency, iiLeo, combining NorthStar (direct response) with Chemistri (digital) which then ultimately became Leo Burnett Arc in 2005. In doing so, I spearheaded over 85% year-on-year growth as a startup offering in Toronto 2000-2001 and then moved to the Leo Burnett head office

(Chicago) to help drive 25% yearly average growth for Leo Burnett Chicago 2002 – 2005. Clients:

- Walt Disney Resorts ($3.5M) - US Army Recruiting ($18M) - P&G ($1.5M)

- Philip Morris ($6M) - Visa ($2.5M) - Four Seasons Hotels ($1.5M)

- Kellogg ($3.5M) - Hallmark ($1.5M)

Cyberplex (USA, Canada) 1997 - 2000 Managing Director I was brought in to create an integrated digital marketing agency within a tech firm, offices in Boston, San Francisco, Toronto and Austin. I successfully merged my own startup company and hired digital pioneers into the group. Clients:

- Handspring.com - Dell Shared Services

- TD Bank - Bank of Montreal

- Rogers AT&T - AirMiles

American Express / BTI (Toronto) 1994 - 1997 Dir. Corporate Marketing American Express Canada: Digital Marketing strategy and execution for integrated Corporate Credit Card & Corporate Travel services website (first of it’s kind at that time), plus campaigns, e-commerce and demand gen. BTI (Business Travel International): Responsible for national marketing strategies, customer campaigns and communications for Canada's leading corporate travel management company.

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