SKILLS

Creative Direction: Digital and Print

Branding: Implementation/Development

Strategized Design Solutions: Marketing Collateral, Advertising, Packaging, Trade Show, Retail

and Merchandising Graphics

Graphic Design: Digital and Print

Website Content

Photoshoot Direction

Product Launches

Social Media Content Development

Project Management Tools

Adobe Creative Cloud (Mac OS Platform)

WORK EXPERIENCE

Zoë Arie Designs, Atlanta, GA 12/2020 – Present

Owner and Principal Design Consultant

Deliver marketing and design solutions for various small businesses, non-profits and corporations across various industries

Rinnai America Corporation, Peachtree City, GA

Creative Manager 07/2009 – 09/2021

Managed all aspects of creative direction, strategy, and design for industry-leading premium brand increasing brand awareness across B2B and B2C channels, brand loyalty, market share and operating profits

Supervised in-house freelance designers, external designers, copywriters, photographers and illustrators to develop marketing sales tools

Facilitated a marketing literature approval process and spearheaded the transition to an automated workflow which improved the efficiency of attaining collaborative feedback and approvals

Collaborated with team members to initiate a project intake process

Accelerated speed-to-market of marketing collateral by overseeing design, print production, and online fulfillment

Increased engagement across multiple platforms by composing corporate social media content

Developed a tiered-base strategy for executing marketing deliverables related to product launches

Created marketing collateral, retail graphics and packaging for in-store product line expansion in Lowe's and Home Depot to increase sales and business growth

Designed and produced digital content to increase customer experience for Amazon, Lowe's, Home Depot, and other e-commerce retail partners

Graphic Designer 07/2004 – 07/2009

Key marketing team member who built the brand in North America with strategic development for growth in sales across residential and commercial business segments

Established and implemented corporate branding standards to create an integrated, cohesive approach to marketing efforts nationwide

Directed photo shoots and managed digital assets for new products and accessories

Leveraged Adobe Creative Cloud software, specifically Adobe InDesign, Photoshop and Illustrator to create email blasts, catalogs, posters, and other promotional materials

OTHER RELATED WORK EXPERIENCE (CONT’D)

SouthPaw Communications, Inc., Doraville, GA

Associate Creative Director / Studio Manager 07/2000 – 09/2003

Senior Art Director 02/1999 – 07/2000

Art Director 07/1998 – 02/1999

EDUCATION

Georgia Institute of Technology, Atlanta, GA

Bachelor of Science, Industrial Design

CERTIFICATIONS & PROFESSIONAL ORGANIZATIONS

Social Media, HubSpot Academy – 2021

AIGA – 2021

American Supply Association Women in Industry – 2021

Content Marketing: Staying Relevant, LinkedIn – 2020

The Art Institute of Atlanta Atlanta, GA

Certificate in Advertising Design - 03/1998 (Best-In-Show Portfolio Recipient, 1998)

CERTIFICATIONS & PROFESSIONAL ORGANIZATIONS

LinkedIn Profile

linkedin.com/in/kashna-fletcher-646a437

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