Bernadette Roche

**** ***** *** **** ****

Grand Island,Fl 32735

ad0eox@r.postjobfree.com

407-***-****

Education:

New York University 1988-1993

Two Degrees Received

Bachelor of Science: Marketing

Bachelor of Arts: Comparative Literature

Job Experience(Most Current First):

Scottish Inn and Suites

Hotel General Manager (Live On-Site)

Galloway, NJ

July 2020-March 2023

For Scottish Inn, Please see the job description below for MDM Properties. Only subtle differences. This particular owner prefers to handle his accounts receivables and payables.

MDM Properties Inc

D.B.A. Marlin Beachside Hotel

Hollywood, Florida

November 2014-2020

Hotel General Manager (Lived On-Site)

● Supervise and develop the performance of all operating departments including, but not limited to: Telephone, Reservations, Front Office, Guest Services, Housekeeping, Security, and Maintenance to ensure the highest possible levels of guest satisfaction in a cost-efficient manner.

● Develop, implement, monitor, and participate in a comprehensive sales and marketing plan that results in optimum, rate and occupancy for the hotel. Meet or exceed established budgetary guidelines for the hotel.

● Protect and enhance the value of all hotel assets through appropriate programs in maintenance, security, housekeeping, and through the capital budgeting process.

● Ensure the timely and accurate completion of all period-end financial statements and reports, and provide controls to ensure the proper handling and accounting for all hotel receipts.

● Weekly forecasting and planning of operating staffing ad cost expenditures to correspond to forecasted sales and costs. Develop action plans to maximize occupancy and maximize the average rate.

● Review and approve all operating expenses.

● Maintain credit policies in sales, reservations, and front desk. Credit meetings, supervision of the collection of major accounts, review of aging reports, and approval of write-offs.

● Develop and supervise programs that promote a positive work environment for all employees while ensuring that all employment-related processes and documentation comply with local, state, and federal laws and regulations.

● Perform other tasks associated as necessary to achieve the financial performance and goals of the organization.

● Confers with administrative personnel and reviews activity, operating, and sales reports to determine changes in programs and operations required.

● Assure regular repair, upkeep, and overall general maintenance of the hotel and provide a system of ongoing maintenance of facilities and equipment.

● Ensure all hotel policies and procedures are fully implemented in all departments, including safety, emergency guidelines, etc.

● Supervisory Responsibilities:

Manages all hotel employees (includes, Housekeeping, Engineering, Sales, Front Office, and Reservations). Is responsible for the overall direction, coordination, and evaluation of these units. Also directly supervises all non-supervisory employees. Carries out supervisory responsibility following the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

● Proficient with Staygrid, Innquest Software (Roommaster), WebRezPro, Oracle, Front desk Anywhere, Hallisoft, Opera, and more. Can easily pick up most programs as they are very similar.

● Make all purchases for the hotel, from laundry detergent to linens, furniture, and anything else needed to either improve the property or fix a problem on the property, lighting, plumbing, AC units, washers, dryers, etc.

● Act as Marketing Director and make sure that all marketing analytics are studied and maintain all online social media daily.

● Make daily updates on all online travel sites such as Booking.com, Expedia, and TripAdvisor.

● Increase profits, try to fill empty rooms even if the price needs to be lowered to do so. Enter all prices into the program management system

● Pay all monthly bills due. Make sure all licenses and taxes are kept up to date. Deal with all vendors and make sure they are paid.

Paradise Oceanfront Hotel

Hollywood, Fl

2012-2014

Hotel General Manager (Lived On-Site)

Same owner and job duties as Marlin Beachside. The owner decided to sell the Paradise and I decided to stay with him at the Marlin because I could see the potential it had.

Norwegian Cruise Lines

Miami, Florida

2005-2012

Group Sales Director

● Coordinate activities and arrangements for group meetings, conferences, and functions.

● Meet with group representatives.

● Responsible for the scheduling of the Conference Center, Executive Boardroom, Multi-media room, Business Services areas, and Party rooms.

● Consults with representatives of client groups or organizations to plan details such as the number of

persons expected, display space desired, food service schedules, etc.

● Oversee the Event Manager and makes sure all group spaces are set up according to the client’s wishes

and all event services are met from start to finish.

● Send out contracts to all group leaders and handle all incoming deposits and final payments before the date of the event.

● Resolve conflicts quickly and efficiently and provides alternative arrangements as needed.

● Cross-sell or upsell products and services to complement the cruise experience.

● Plan off-shore group excursions and if needed heads the off-shore excursion.

● Work with Marketing Director to make sure revenue goals are met and exceeded and make certain that marketing, promotions, social media, and public relations are being directed to gain new leads and continue to retain all current leads.

● Proficient in Micros Cruise software as well as Microsoft Word, Excel, Access, Outlook and PowerPoint.

● Assist in the development of annual sales goals.

● Meet and exceed all sales goals for each fiscal year.

● Group Sales Director is a 3-stripe position

The Roosevelt Hotel

New York City, NY

1998-2005

Sales and Marketing Manager

● Implement sales activities within the assigned market segment to achieve budgeted goals.

● Assist in the development of annual sales goals.

● Report to and apprises the Director of Sales of results against planned objectives; recommends

and takes appropriate action to maximize sales and affect valley periods.

● Assisted in the preparation of the budget, and ensured assigned area operates within cost constraints

● Maintained an effective plan of correspondence.

● Solicit, evaluate, sell and confirm business as required to meet assigned market segments budgeted sales and profit margin.

● Qualifies prospective leads.

● Develop data and recommends programs to meet clients’ needs.

● Negotiate with clients to achieve maximum profit while satisfying client needs.

● Coordinates with various departments the activities related to booked business to ensure customer satisfaction and hotel profit.

● Reviews the sales work files of assigned accounts to maintain a proper flow of information within the

hotel.

● Assisted in developing and executing projects for assigned market areas to increase sales volume and

profitability.

● Conduct market analysis to determine client needs, occupancy potential, rates desired, etc.

● Package plans, special sales activities, promotions, public relations activities and materials, advertising, etc.

● Participate in solving problems with other departments as required related to business booked in

the hotel.

● Affect compromise between customer needs and hotel facilities.

● Contact customers in-house to promote goodwill and foster additional business and repeat bookings.

● Proficient in Hallisoft and InnQuest Software

● Follow up on the progress of groups booked, such as room night pick-up, rooming lists, and cut-off

dates, with the front office management to insure maximum occupancy daily

● Enhance the hotel's community image and stays abreast of competition, new development, and

sales methods and techniques in the hotel industry to maximize profitability.

● Conducts and/or attends meetings to maintain favorable working relationships among company

team members and promote maximum morale, productivity, and efficiency.

● Prepare reports, as requested, to develop a more informative database for improved management

decision-making and critical evaluation of work activities.

● Keep immediate supervisor promptly and fully informed of all problems or unusual matters of significance coming to his/her attention so prompt corrective action can be taken

● Perform other duties as requested.

Contact this candidate