SHARON ANESETTI DIXSON

PROFILE

Quota-surpassing sales professional with a history of exceeding employer expectations and contributing to business development. Enjoy talking to people and establishing a long-term, loyal customer base. Persuasive communicator; use consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales. Outstanding project and team leader; able to co-ordinate and direct all phases of project based efforts while managing, motivating, and guiding teams. Establishes an environment that encourages positive customer experience and promotes realization of sales target. Aiming to leverage my experience and knowledge for the rapid growth and advancement of an organization by working effectively and consistently.

EXPERTISE AND QUALIFICATIONS

Experience working as a project engineer with an adept proficiency in leading, coaching and motivating project team members on a proactive basis.

Energetic and success-driven with a genuine passion for sales strategy and a well-rounded background in supporting a progressive organization in optimizing performance and growth.

Leverages finely honed interpersonal and time management skills to successfully manage a team and increase profitability achieving corporate goals and objectives.

Proficiency in business expansion, account management, negotiations, customer relations and revenue generation.

Ability to multi-task, work under pressure and meet deadlines.

Possess strong written and oral communication skills. Fluent in English.

WORK EXPERIENCE

PAC Strapping Products Inc/ A FROMM Company, Exton, PA Machine and Automation Specialist 2019- present

Key Responsibilities and Achievements:

Managed over 2.8M of revenue on self-directed schedule exceeding sales goals by: 25% in 2019, 28% in 2020, and 39% in 2021, 31% 2022.

Provide quality leadership for internal and external customers in all assigned tasks, inclusive of constructive problem solving, facilitating creative improvements, and inspiring others.

Provided Project Management of fully automated end of line packaging systems.

Devised and deployed sales goals and objectives across entire product offering.

Sold value and solutions to customers not just product.

Composed detailed call reports, territory sales plans and forecast to assist in marketing and strategy efforts.

Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional and national sales and profitability.

Empowered to make decisions and authority to make cross functional decision in partnership with peers and other functions for the entire country.

Managed significant opportunity pipeline to guarantee success and growth.

Strategized sales plans for short- and long-term objectives.

Created all sales materials including catalog, cut-sheets, data sheets, white papers, manuals, and targeted magazine articles.

Designed, implemented, and taught product training and sales presentations using Power Point and Flip Books.

Developed customized on-line training/sales techniques to stay in front of my customers during Covid lockdowns.

Completed and designed container orders with our team in Taiwan.

Cultivated network relationships through industry association events and seminars.

Conceptualized, constructed, and launched new design for our trade show booth.

Facilitated all trade shows including organizing resources, budget, inventory of equipment, and procured promotional materials.

Southern Glazers- Mechanicsburg, PA Part Time Merchandiser 2016-2019

Key Responsibilities and Achievements:

Accurately reported completed retail tasks via designated systems on the day the work is performed.

Communicates effectively with store personnel regarding tasks, activities, promotions, and objectives.

Ability to implement retail schematics and merchandising materials as assigned.

Participated in team scheduled tasks and client work-along. Built brand recognition; image and voice.

Dedicated to providing excellent customer service and developing a professional working relationship with store management, associates, and other merchandising companies to effectively meet company and client objectives.

Phoenix Contact Inc., Harrisburg, PA Part Time Project Consultant 2005-2012

Key Responsibilities and Achievements:

Part time consultant for large projects for design, start-up and implementation.

Led and partnered with local sales force to define account strategies and supervised key account negotiation and closings.

Phoenix Contact Inc., Columbus, OH Project Engineer 2003-2005

Key Responsibilities and Achievements:

Managed a territory of Industrials, OEM’s, End Users, and Distributors covering six states.

Project Manager for design, start-up and implementation of several international and government projects.

Oversaw development, design and sales of customized solutions to multi-state accounts.

Led and partnered with local sales force to define account strategies, and supervised key account negotiation and closings.

Developed and conducted numerous training seminars on topics from Wireless technology to Transient Absorption to Industrial PC and PLC software products.

Leadership award, Project Manager award

Field Application Engineer 1997-2003

Key Responsibilities and Achievements:

Consistently exceeded sales objectives, oversaw all industrial and OEM control product sales within a $4 million local territory.

Converted high-profile OEM’s to Phoenix Contact automation and control component packages.

Identified, targeted and closed new national accounts resulting in additional sales in excess of $1 million annually.

Created targeted advertising programs and mailers/email campaign for potential customers.

Developed mutual marketing plans for local distribution and representatives. Authorized market pricing and discounts and distributor rebates.

Guest speaker at various trade shows and industry groups.

Winner of first annual President Club for highest achieving salesperson. Received numerous leadership awards.

Eaton Cutler-Hamer, Inc., Milwaukee WI-Columbus, OH Technical Training Manager 1994-1997

Key Responsibilities and Achievements:

Created and managed new division training team for the Industrial Automation Group.

Designed and built new state of the art training center in Columbus Ohio.

Development of technical literature, training and curriculum, and product manuals.

Planned and orchestrated training of sales force to identify potential leads Implemented.

Received Learning Services Award

Technical Trainer, Pittsburgh, PA

Key Responsibilities and Achievements:

Oversaw the merging of Cutler-Hammer and Westinghouse proprietary software and training.

Created all technical documentation to complete the company merger.

Conducted nationwide roll-out of new sales software (Bid Manager) to Eaton sales force, plants, and distribution.

Conducted distributor training for roll-out of new operations software (VISTA).

EDUCATION AND CERTIFICATIONS

Masters Certificate in Education 1992

University of Pittsburgh

Bachelor of Arts and Sciences 1990

University of Pittsburgh

Eaton University training:

Various Technical Product and Certification Courses

Electrical Engineering Courses 1994-1995

Train the Trainer 1995

Sales and Management Negotiations, 1995

Organizational Change Management, 1996

Sales Management, 1996, 1998, 2000

Phoenix Contact:

BASE Certification Training, 2000

Diversity and Leadership Ethics, 2003, 2005

Many technical product courses

INTERESTS AND CLUBS

President of Home Owners Association.

Vice President of Vipers Hockey Organization.

President of Shaull Elementary PTO, Fair and School Volunteers.

Board Member of Animal Rescue League.

Member and volunteer for Breast Cancer Research Foundation.

Volunteer at Cumberland Valley Schools in various roles.

Head soccer coach

Enjoy spin, weightlifting, pickle ball, and reading on a regular basis.

1012 Saffron Dr. Mechanicsburg, PA 17050

717-***-****

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