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Creative Director Marketing

Location:
Brooklyn, NY
Posted:
October 15, 2023

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Resume:

summary:

Russell La Bosk is an exceptional Creative Director, Executive Marketing Director and lead in Concept and Ideation with a proven 15-year track record. Renowned for elevating global brands, including Neiman Marcus, Lazarro Jewelry, Marc Jacobs, VOGUE, and Chanel, he embodies the “VOGUE standard” of quality and innovation—a legacy from his integral role alongside Anna Wintour. His experience as Senior Art Director of VOGUE and Co-Creator of Men’s VOGUE, combined with his essential contributions to boutique luxury businesses like LMD and La Bosk New York, as well as impactful startups and socially aware initiatives, enables him to expertly blend luxury and mass-market strategies, seamlessly bridging the gap. Russell consistently exceeds client expectations with his exceptional taste, strategic prowess, and mastery of photo production, from ideation through to delivered final product. A visionary with keen insight, he drives global branding, content creation, and web development while adeptly adapting to evolving technologies and analytics Brooklyn, New York

347-***-****

ad0dwt@r.postjobfree.com

https://laboskdesign.com/

Creative Director Executive Marketing Director Concept & Ideation https://www.linkedin.com/in/russelllabosk/ work history:

LA BOSK NEW YORK

Creative Director / Executive Marketing Director / Concept & Ideation, Brooklyn, NY (9/17 - present)

—Spearhead revenue-generating design and branding projects for international brands such as Neiman Marcus, Marc Jacobs, and Condé Nast, achieving an impressive average increase of 45% in sales and customer traffic.

—Collaborate with clients to refresh and strategize their brand image, resulting in a remarkable 35-50% increase in national and global customer engagement often with a significant 25-65% increase in sales revenue and loyal customer growth tracked through comprehensive rebranding efforts.

—Manage full lifecycle projects from initial concept development to project delivery, utilizing expertise in supporting teams, leading editorial and brand design through Adobe Creative Suite with global content awareness, niche, and targeted customer efforts.

—Conduct web development utilizing cutting-edge digital marketing campaigns that resulted in a remarkable 300% increase in website traffic and an exceptional 75% increase in lead generation, improved brand recognition, positioning clients as industry leaders.

—Implement cost-cutting measures, resulting in more than a 15% reduction in costs while consistently delivering superior work on time and within budget. LMD, LEWIS MILLER DESIGN

Creative Director / Co-Founder / Chief Marketing Officer, New York, NY (9/12 - 9/17)

—Co-founded Lewis Miller Design and collaborated with notable clients such as the Metropolitan Museum of Art, MoMA, Carolina Herrera, Gucci, and Chanel.

—Transformed the business model from a costly brick and mortar studio to a nimble and scalable satellite approach, resulting in revenue growth and substantial cost savings.

—Generated $1.5M in revenue from seasonal email campaigns, achieving a 25% increase in email sign-ups and a 50% increase in website traffic through targeted campaigns. VOGUE

Senior Art Director, Condé Nast, New York, NY (2/98 - 9/12)*

—Led two highly successful redesigns of VOGUE magazine, solidifying its position as a leading global fashion publication, maintaining a 2.3 million subscriber base with a 30+% increase in ad revenue, initial and secondary web development of vogue.com.

—Vital member of Anna Wintour’s direct team, collaborated daily to make and implement key editorial decisions and messaging across multiple platforms, including Allure, Self and Glamour brands.

—Collaborated with renowned photographers, celebrities, models, and stylists to produce ground-breaking editorial spreads and cover shoots.

—Developed and executed creative concepts and layouts for print, digital and web development, ensuring brand consistency and continuous innovation.

—Fostered relationships with the VOGUE stable of photographers, senior editors, and contributors, such as Grace Coddington, Raymond Meier, Craig McDean, Irving Penn, Arthur Elgort, Helmut Newton, and Annie Leibovitz. MEN’S VOGUE, GQ

Creative Director, Condé Nast, New York, NY (3/04 - 3/08)*

—As an essential level Creative Director; collaborated with Anna Wintour, senior editors, photographers, and contributors to manage editorial content, design and all photography from concept to finish.

—Oversaw the successful launch of Men’s VOGUE and mensvogue.com, achieving record-breaking ad sales and high circulation (+500,000), successfully folded Men’s VOGUE into GQ readership.

—Demonstrated exceptional leadership skills by supervising and managing a team of 35 professionals across various departments, including Fashion, Art, Photo, Production, Website, Media Outlets, and PR. education:

SUNY COLLEGE AT PURCHASE,

Purchase, New York

Bachelor of Fine Arts (BFA)

POLIMODA UNIVERSITY,

Florence, Italy

Special Studies Program (AA)

skills &

strengths:

Creative Direction & Branding

—UX/UI Creative Direction

—Adobe Creative Suite

(InDesign, Photoshop,

Illustrator)

—Print & Digital Design

—Display Copywriting

—Dynamic Typography

Strategic Planning & Marketing

—Project Management &

Leadership

—Strategic Planning & PR

—Digital Marketing &

Engagement

—Market Insights & Innovation

—Multi-channel Marketing

Business & Leadership

—Startup Management

& Scalability

—Effective Communication

—Brand Strategy & Rebranding

—Data-Driven Decision Making

—Budgeting & Resource

Allocation

Team Management

—Team Supervision and

Management

—Photography Direction

—Adapting to Evolving

Technologies & Marketplace

volunteer work

—Above & Beyond Food Pantry

—Saint Paul Luthern

tel

email

website

linkedin

summary

Russell La Bosk is a results-driven Creative Director with a strong history of success, having elevated numerous national and global brands including Neiman Marcus, Lazarro Jewelry, Marc Jacobs, Vogue, and Chanel. He also has experience working with healthcare tech-driven startups and community non-profits. With over two decades of experience, he has honed his skills in developing compelling content, driving SEO results, and implementing cutting-edge technology with a refined eye. As a key member of Anna Wintour’s direct team, the former Art Director of Vogue and Co-Creator of Men’s Vogue, he learned the “Vogue standard” and has made it his benchmark for quality and innovation. Currently as the Owner/Creative Director of La Bosk New York, he ensures the delivery of exceptional results that exceed client expectations, leveraging his proficiency in Adobe Creative Suite, project management skills, brand marketing, and ability to direct large teams. work history

LA BOSK NEW YORK

OWNER/CREATIVE DIRECTOR, Brooklyn, NY (9/14 - present)

• Spearheaded revenue-generating design and branding projects for top international brands such as Neiman Marcus, Marc Jacobs, and Vogue.

• Collaborated with clients to refresh and strategize their brand image, resulting in an average uptick of 45% in sales and customer traffic.

• Managed full lifecycle projects from photo shoot concepts to project identities and delivery, utilizing expertise in Adobe Creative Suite and editorial and brand design.

• Achieved a 50% increase in customer engagement and a 30% increase in sales revenue for a comprehensive rebranding effort for a client.

• Executed a cutting-edge digital marketing campaign resulting in a 300% increase in website traffic and an 80% increase in lead generation, positioning the client as a leader in its space. LMD, LEWIS MILLER DESIGN

CO-FOUNDER/CREATIVE DIRECTOR, New York, NY (2/01 - 9/14)

• Co-created Lewis Miller Design with notable clients such as the Metropolitan Museum of Art, MoMa, Carolina Herrera, Gucci, and Chanel.

• Transformed the business model from a costly brick and mortar studio to a nimble and scalable satellite approach, resulting in noteworthy revenue growth and significant cost savings.

• Generated $1.5M revenue from various holiday email campaigns, achieving a 25% email sign-up increase and a 50% website traffic increase through targeted campaigns. MEN’S VOGUE

CREATIVE DIRECTOR, Condé Nast Publications, New York, NY (3/05 - 9/09)

• Collaborated daily with Anna Wintour and senior editors, photographers, and contributors to manage design and branding across multiple platforms.

• Managed the launch of Men’s Vogue and mensvogue.com, serving as Conceptual Creative Director and leading all creative ideation and direction also serving as a consult to Anna Wintour for other Condé Nast titles

• Successfully supervised and managed a team of 28 across the Art, Photo, Production, Fashion, and Website Departments.

VOGUE

ART DIRECTOR, Condé Nast Publications, New York, NY (2/98 - 9/07)

• Led two successful redesigns of Vogue magazine, increasing circulation by over 20% and driving record-breaking ad sales, resulting in a revenue increase of 30%.

• Vital member of Anna Wintour’s direct team, collaborated daily to make and implement key editorial decisions that were instrumental in the success and modernization of Vogue all the while maintaining readership above 1.2 million

• Fostered relationships with the Vogue stable of photographers, senior editors, and contributors, such as Grace Coddington, Raymond Meier, Craig McDean, Irving Penn Arthur Elgort, Patrick Demarchelier, Helmut Newton, and Annie Leibovitz.

russell

la Creative bosk Director Brand Strategist Creative Leader Brooklyn, New York

347-***-****

ad0dwt@r.postjobfree.com

https://laboskdesign.com/

education

SUNY COLLEGE AT PURCHASE,

Purchase, New York

Bachelor of Fine Arts (BFA)

POLIMODA UNIVERSITY,

Florence, Italy

Special Studies Program (AA)

skills & strengths

• Successfully directing and

implementing revenue-generating

design and refined branding projects.

• Skilled at ideation and rebranding of

international name brands.

• Ability to improve company’s complete

brand image and recognition.

• Ideation and full life cycle project

management.

• Editorial design and precise decision

making.

• Proficiency in Adobe Suite programs,

specializing in InDesign, Photoshop,

and Illustrator.

selected

achievements

• Co-created Men’s Vogue and served as

Creative Director for five years, leading

the magazine’s launch and achieving

record-breaking ad sales with 184

pages in the premier issue and more

than 350,000 sold-out sales.

• Cultivated a high level of taste and

standards by grooming young talent,

such as photographers and stylists,

to meet and exceed the “Vogue

standard”, resulting in a reputation for

high-quality and innovative creative

work.

• Art/Design Director and custom

printing of GRACE: 30 Years of

VOGUE, by Grace Coddington,

published by 7L Steidl.

• As the Active Creative Director of

La Bosk New York, delivered high-

quality digital and print branding,

refined rebranding, and expanded

community outreach and image

design services, resulting in an

average increase of 35% in revenue

for clients and a 45% increase in

customer engagement across all

platforms.

name: Russell La Bosk, Creative Director, Brooklyn, New York work history: Entrepreneur, Condé Nast Executive 22 years managerial role



Contact this candidate