Eduardo Mota

Freelance Visual Artist, Creative Strategist and Data Analyst

ad0cqt@r.postjobfree.com MotaArts.com Linkedin.com/in/EduardoMota25 347-***-**** Experiences

Freelance Photographer, Content Creator & Brand Creative Strategist at Mota Arts New York, NY August 2014 - Present

● Customized photography strategies based on the intended use and client preferences to ensure success with the photoshoot.

● Scheduled and booked locations for photoshoots while working collaboratively with clients and others.

● Maintained and shared portfolios of artistic work to demonstrate styles, interests, and abilities with potential customers.

● Established Branding and Creative Strategies to foster a growth in revenue and engagement to the brand. Supply Trader & Strategist at Audigent New York, NY August 2021 - April 2023

● Managed accounts with over $100,000 Quarterly budgets and provided strategic optimizations to maintain and increase performance on the brand’s Programmatic Media Buys.

● Facilitated weekly insights meetings with the Sales and Audience Strategy teams to provide strategic ways to maximize performance in efforts to increase revenue and customer retention.

● Assisted in the implementation of new practices and onboarding for a smooth transition into the team. Data Analytics Captain at COOP Careers

February 2021 - July 2021 New York, NY

● Improved students' analytical skills by providing training in Python, SQL, Salesforce Tableau, Power Bl, and Excel.

● Helped develop soft skills such as Communication, Teamwork, and Critical Thinking as well as provided insights on workplace ethics.

● Collaborated with 4 other Captains and oversaw 16 students through teaching sessions focusing on Data Analytics. Associate Analyst at Nissan United, OMD USA

New York, NY

September 2019 - February 2021

● Facilitated in the creation of new ad campaigns through the implementation of budgets, tags, and creatives for Search and Social platforms such as Google, Bing, Facebook, Twitter, and Snapchat.

● Provided support to the Creative and Strategy teams by providing insights on Search, Social, and Programmatic media buys performance tactics.

● Managed daily pacing and optimizations for Search, Social and Programmatic campaigns on a $1MM+ integrated account to ensure optimal savings to the client while maintaining performance KPIs. Education

Bachelors of Arts, Manhattanville College Class of 2018 Other Experiences

Rickhouse Media Creative Strategist Boot Camp: July - September 2023 Skills

Languages: Native Spanish Speaker, Conversational Portuguese, English Technology: Photoshop, Illustrator, InDesign, Bridge, Lightroom, Lightroom Classic, After Effects, Excel, PowerPoint, Word Marketing: Google Search Ads, Snapchat Ads, Twitter Ads, Meta Business, Pinterest Ads, Sprinklr, Xandr, Beachfront, OpenX, TTD, DV360, Basis/Centro, Equativ, The MediaGrid, Pubmatic Other: SEO, SEM, Copywriting, Quickbooks, Graphic Design, Strategy, Image Editing, Event Planning, Social Media Management, Content Creation, Communication, Data Analysis, Management, Leadership, Diversity, DE&I, Set Design, Creative Direction, Youth Mentorship, Culinary Arts, Production, Event Producer