In quest of Managerial assignments as Strategic Planning / Marketing & Sales / Business Development

with a growth oriented organisation

SYNOPSIS

An astute professional with over 28 years of experience in Sales & Marketing, Business Development, Techno Commercial, Operations and Team Management.

Presently working with AUCHTEL PRODUCTS LIMITED, as Regional Manager (East) posted at Kolkata and reporting to Managing Director.

Looking after sales and business development for Water treatment Ion Exchange Resin and other speciality chemicals for entire eastern India with part of South & North India. WEX TECHNOLOGIES PRIVATE LIMITED (AN AQUATECH INTERNATIONAL CORPORATION, USA, Company) from October 2013 to Sept. 2015 as Regional Manager (East) Reporting to IWS Group Head. Looking after Sales and Technical Services for Water Treatment Speciality Chemicals, O&M and water treatment plants & equipment (Integrated Water Service Group) for the Eastern India. WATERLIFE INDIA PVT.LTD.As General Manager & Head Industrial Division All India charge (Water

&Waste Water Management) from 6th June 2011 to September ‘2013 and was Reporting to E.D. Looking after total business activity of Industrial Segment for Water Treatment Business as independent profit centre for All India.

Activity Under me – Sales & Marketing, Proposal, Design, Drawing, Procurement, Payment collection etc. ION Exchange (I) Ltd., Kolkata as Manager Sales (Power Vertical). (1998 to June 2011) Distinction of acting as an In-charge of East & South India for Power Segment Business for entire range of products including speciality chemicals, Projects, Equipment, O&M and reporting to the Heavy Industry Segment Head (Sr. V.P.)

Adept at conducting competitor analysis by keeping abreast of market trends & achieving market share. Resourceful in serving as key player for implementation of marketing strategies, sustaining efforts for sales/ lead generation, as well as for resolving operational issues and clients’ concerns satisfactorily. An effective communicator, quick learner, keen thinker, team player with good presentation, networking and leadership skills.

CORE COMPETENCIES

- Sales & Marketing - Business Development - Techno - Commercial Operations

- Channel Management - Key Account Management - Team Management

Planning and implementing business strategies to ensure a substantial growth in the customer base as well to increase the business volume.

Analysing & reviewing the market conditions and communicating the same to the management & engineering teams to come up with new applications for new business initiatives and business expansion efforts.

Reviewing and interpreting the competition after in-depth analysis of market information to fine tune sales and marketing strategies.

Managing customer centric operations, forwarding customer instructions to concerned department & ensuring customer satisfaction by achieving delivery & service quality norms.

Interfacing with clients for understanding their requirements & suggesting the most viable solution and cultivating relations with them for customer retention & securing repeat business.

Inviting offers from vendors, evaluating techno-commercially and bagging the purchase orders / work contracts after negotiation.

Somnath Basak

Tel.: 094********, 983*******

E-Mail: ad0cfg@r.postjobfree.com

Enabling business growth by developing distribution networks across assigned territories and implementing effective channel programmes.

Inculcating bonded team work and developing cohesive environment for all around development and escalating the motivation levels.

Significant Highlights

AUCHTEL PRODUCTS LIMITED, (Sept’15 to till date)

Regional Manager

Sept’15 to Till Date – Looking after Sales & Business Development mainly for Water Treatment Resin with support to other speciality chemicals for Paper, Textiles, Leather and Oil and refinery field chemicals, and reporting to the MD.

WEX TECHNOLOGIES PVT. LTD, (An AQUATECH, USA COMPANY)- (Sept’13 to Sept’15) Regional Manager

Oct’13 to Sept’15 – Looking after the Business development of speciality chemicals for water and waste water treatment chemicals, Water Treatment Projects and O&M for East India and reporting to Group Head.

WATERLIFE INDIA PRIVATE LIMITED. (June’11 to Sept.2013) General Manager – Head All India (Industrial Segment)

Promoted on 16/8/12 as General Manager & Head of Industrial Segment for Water Treatment Business for all India, Sales, Procurement etc. and running individual profit centre and reporting to ED.

Sr. Manager. Sales& Marketing

Joined with M/S Waterlife India Pvt Ltd on 6-6-2011 to 16-8-12 date and looking after the Marketing of Water Treatment plant and equipment for water and waste water treatment application. ION EXCHANGE (I) LTD. ( June’98 to 3rd June’2011)

As Manager Sales (Power Vertical)

Developed business worth Rs. 11 Crores.

Bagged the cooling water treatment of WBPDCL – Sagardighi Thermal Power Project from its commissioning stage.

Bagged the order of Ideal Energy Ltd, Nagpur for the total water treatment system for it’s 300 MW generating station.

Handling the Damodar Valley Corporation as a corporate client including it’s first 500 MW unit of Mejia with 4.5 Cr. Order.

Got the performance certificate from different units of DVC for it’s cooling water treatment program.

Handling the 5.8 Cr. DM & RO plant order for Tata Power, Jamshedpur

Handling of Resin sales for Power plant for entire East and South India. As Dy. Manager - Sales (Power Vertical):

Managed all type of Water Treatment, entailing Industrial Water for Cooling Water, Boilers, Effluent, Raw Water, Drinking Water, Resins for different application, etc.

Generated total business worthRs. 4.5 Crores.

As Dy. Manager (Speciality Chemical Division):

Generated business worth Rs. 2Crores.

Driven the sales of Water Treatment Chemicals, Polyelectrolyte, Resins, Activated Carbon across all the industry on West Bengal, Jharkhand, Bihar and entire North Eastern states.

Handled the sales across S.E. Railway, N.F. Railway &E.Railway, with special challenge for Fireside Chemicals and bagged voluminous order from M/S IISCO as well as developed new clients. As Area Sales Executive (Speciality Chemical Division):

Generated business worth Rs. 1.8 Crores.

Driven the sales of Water Treatment Chemicals, Polyelectrolyte, Resins, activated Carbon across all the industry on West Bengal, Jharkhand, some part of Bihar and North Eastern states.

Handled the sales across S.E. Railway, N.F. Railway and E.Railway. As Sales Executive (Speciality Chemical Division),

Handled a team of 5 Sales &Service personnel.

Successfully developed market across eastern region.

Driven sales of Water Treatment Chemicals in Eastern India. April’94 – June’98 with Houseman Aquapharm Ltd., Kolkata as Sr. Sales Officer

(A Joint Venture Co. of Houseman, U.K. &Aquapharm Chemical Co. Ltd.) Key Deliverables

Generated business through Steel Plants, Petroleum Refinery, Power Plants, Petrochemical Industry, Fertilizer Units, Chemical Industries, etc.

Significant Highlights

Successfully executed treatment programs in Water Treatment Chemicals across various industries. August’91 - March’94 with Aquapharm Chemical Co. Ltd., Based at New Delhi as Sales Officer Key Deliverables

Offered technical services, solutions and troubleshooting expertise to the Field Staff across eastern India.

Generated new business and developed enquiry for ensuring sales & service to the customer in Uttar Pradesh, Haryana and in Delhi for all Water Treatment Chemical Product with Polyelectrolyte Application in various plants. Significant Highlights

Generated sales worth Rs. 25 Lacs.

Imparted training to the field staff in Water Treatment. SCHOLASTICS

Perusing MBA in General Management.

Post Graduate Diploma in Computer Science from The Institute of Computer Engineers (India) in 1988.

B.Sc. from Ranchi University in 1986.

12thfrom Sindri Collage (Bihar Intermediate Education Council, Patna) in1983.

10thfrom Rajendra High School (Bihar Secondary Education Board, Patna) in 1981. PERSONAL SNIPPET

Date of Birth : 6th November, 1965.

Wife : Mrs.Sonali Basak, Working in Accounts Department of INDIA POST (Govt. Of India) Elder Daughter : Miss Sanjana Basak, BA.LLB, Advocate, MA political Science. Younger Daughter : Miss Ankita Basak, Persuing MBA (MHA Masters in Hospital Administration) Father : Late D.N.Basak, Retired from FCI Sindri (Govt. Of India, UT) Mother : Mrs.Protiva Basak, House Wife.

Address : 62/1 New Station Road, P.O. Bhadrakali, District Hoogly- 712232.

(Somnath Basak)

13/10/2023

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