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Public Affairs Business Development

Location:
Cleveland, OH
Posted:
October 13, 2023

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Resume:

Daniel C. Graves

216-***-**** • ad0cc0@r.postjobfree.com • Cleveland, Ohio

Public Affairs

Ambitious, results-driven Public Affairs Specialist with experience developing, launching, and directing public relations, community campaigns within private, public, and non-profit organizations. Track record of successful performance gaining exposure through planning and executing forward-thinking strategies across traditional and digital media channels. Passionate about building strategic partnerships, to expand and impact communities.

Areas of Excellence:

Public Relations Campaigns • Corporate Relations • Community Relations

CRM Management • Digital Marketing • Media Relations

Social Media Campaigns • Relationship Building

Speech Writing • Data Analysis • Event Planning

• Account Management • Crisis Communication

• Business Development • Government Relations

Public Relations Campaigns

THE IMPACT GROUP, Hudson, Ohio 2022 to 2022

PR Account Lead

Manage relationships, strategic planning, and account management for clients largely in the government sector.

●Executed a public engagement and DEI plan for a statewide agency client

●Crafted a video campaign and script

●Met internal client goals within the first three months

●Assisted in business development strategy and pitches

FEDEX OFFICE CORPORATE, Philadelphia, PA 2019 to 2020

Regional Solutions Consultant

Work directly with a team of 6 account executives to manage corporate and university accounts for an American retail chain that provides an outlet for FedEx Express and FedEx Ground shipping as well as printing, copying, and binding services. Represent the FedEx Office brand to accounts. Meet directly with clients on a monthly or as needed to plan projects and closeout billing on completed projects. Utilize Salesforce database to manage accounts. Submit weekly revenue and sales reports to senior management.

●Drove individual revenues by 74% within the first three months of hire.

●Gained 4 new clients for multiple accounts.

●Increased revenue for an existing major account by $3K monthly.

●Initiated monthly team calls with account executives to discuss strategy and outcomes, leading to higher productivity and revenue generation.

INDEPENDENT CONTRACTOR, Cleveland, OH 2017 to 2018

Public Affairs Consultant

Rendered independent PR consulting and advice to clients in the real estate and non-profit sector. Evaluated, prioritized, and identified the needs of clients and what public relations success meant to them. Remained on top of the latest trends and techniques in the PR industry to best serve clients.

●Collaborated with leading real estate corporations and investors to develop strategy to be executed in a community campaign for prospective redevelopment.

●Created marketing strategies and wrote/delivered public speeches on behalf of a non-profit organization.

UBM-ADVANSTAR, North Olmsted, OH 2016

Webcast Producer (Contract)

Partnered with 4 sales executives to manage corporate accounts ranging from $300K to $2M for a US-based event and marketing services business serving the Healthcare, Pharmaceutical industries. Collaborated with Publication, Sales, and Editorial teams to produce and oversee sponsored digital events from inception through completion. Directed marketing and PR plans tailored to individual clients. Scheduled, managed, produced, and executed both live and on-demand digital events; coordinated with third-party vendors on technical functions, created and moderated events, and managed relationships with sponsors and speakers. Teamed with sales executives to devise client retention strategies.

●Planned and executed digital strategy and production of a live Oracle webcast, attracting an audience of 300+.

●Coordinated digital strategy and production for SGS Switzerland live webcast, resulting in an increase in sales for the client.

PUSHNATION, INC., Cleveland, OH 2012 to 2015

Founder Media Relations Director

Launched and managed all public relations functions for a non-profit focused on connecting service organizations with underserved families. Designed brand logo and produced 50+ images and 4 promotional videos to generate awareness of organization. Integrated social media presence with PushNation’s Facebook page. Teamed with videographer and designer for promotional video and brochures.

●Generated earned media from WCMH-Columbus, WEWS, WKYC, WOIO, and TV-20.

●Selected by White House for Young Leaders of Northeast Ohio.

●Wrote compelling press release to target and secure local media outlets to advertise PushNation press conference.

●Staged press conference with leading county, city, civic, and faith-based leaders expressing their endorsement of the organization.

ST. IGNATIUS HIGH SCHOOL, Cleveland, OH 2013

Public Relations Coordinator

Wrote and oversaw the execution of a two-year public relations plan to enhance community image awareness in predominately Hispanic and African American neighborhoods in Greater Cleveland to boost student diversity through a three-prong process, including relationship analysis, image enhancement, and image projection.

●Created survey and coordinated staff to canvas neighborhood and conduct one-on-one sessions to gain feedback from residents; achieved positive responses from 60% of respondents and identified ways to make improvements to relationship building within the community.

●Created media database comprised of both traditional and non-traditional outlets, including television, radio, and print; incorporated social media news database of Northeast Ohio’s highest-trending bloggers.

●Planned Image Enhancement Food Tasting Event, which entailed crafting a sticky story through slogans and messages to reach targeted demographics; invited local celebrity chefs to participate in a food show.

Political Campaigns

KEVIN KELLY FOR MAYOR, Cleveland, OH 2021

Outreach and Advance Coordinator

Planning and implementing key public events designed to enhance candidates’ image, along with managing an outreach team to conduct field campaigns.

FRIENDS OF DANIEL GRAVES CAMPAIGN, Cleveland, OH 2021 and 2017

Candidate

Managed a team of 3 paid staff members and 40 volunteers to create brand awareness for my campaigns for Cleveland City Council. Administered campaign committee for fundraising, brand information, and field operations for a district of 21,000 residents.

●Worked with brand manager for direct mail, social media, and SMS campaign reaching over 15K individuals.

●Crafted pitches that generated national coverage with publications such as Huffington Post.

●Cultivated strong and meaningful relationships with 40+ public officials and business leaders for campaign support.

●Coordinated with external organizations to mobilize volunteers for canvassing blitz and telephone banking.

●Wrote and delivered speeches at events, churches, and debates.

Education & Credential

CLEVELAND STATE UNIVERSITY, Cleveland, OH; B.A. in Communications – Emphasis on Public Relations

UDEMY BY MEDIA TRAINING WORLDWIDE – Media Crisis Communications

HOOTSUITE ACADEMY - Certification in Social Media Marketing



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