Wednesday Almero

ad0cb1@r.postjobfree.com 949-***-**** linkedin.com/in/wednesdayalmero

EDUCATION

California State University, Fullerton, Bachelor of Arts in Business Administration, Marketing August 2020

● Memberships: Delta Sigma Pi, American Marketing Association Reforge, Growth Series Fall 2022

RELEVANT EXPERIENCE

Done. Interim Marketing Lead, San Francisco, CA July 2023 – Present

● Lead brand management, email marketing communications, social media management, product marketing, SEO, lifecycle, & influencer strategy efforts in the interim period

● Establish clear KPIs and performance metrics to track individual and team progress

● Structure and lead effective sprint meetings and processes to keep team members on track with goals

● Collaborate with Leadership Team across the organization to continually seek ways to improve everything we do and optimize the value we bring to our stakeholders

Done. Growth & Marketing, San Francisco, CA July 2021 – Present

● Optimize acquisition funnel by formulating hypotheses and experiments to increase conversion rate on the landing page & assessment flow, with some tests resulting in a 10% increase in user CVR

● Perform quantitative and qualitative analysis (A/B testing, survey data, attribution analysis, etc.) to identify trends & growth opportunities for increasing our user base

● Conduct user feedback interviews to gain deeper insights on users’ needs & improve member experience and retention for our telehealth service

● Collaborate cross-functionally with international teams (e.g. Operations, Product, Engineering, Clinical, etc.)

● Monitor performance of various paid advertising & brand channels & provide strategic recommendations

● Support in planning growth marketing budget of $1M+/month, optimizing spend across channels to achieve a positive ROI, reducing CAC by 40%

● Conduct analyses and experiments to optimize our Marketplace Supply/Demand Strategy with Operations team

● Create daily, weekly, monthly reports & dashboards to track key performance indicators (KPIs) for management

● Since starting, traffic on site increased by 250% and current member base increased by 271% due to Growth & Marketing team’s and cross-functional teams’ efforts City Beauty, Media Buyer, Woodland Hills, CA August 2020 – July 2021

● Ideate, execute, test, and manage paid ad campaigns on native & display advertising networks such as Pinterest, Google, Youtube, Taboola, Outbrain, Yahoo Gemini, etc.

● Produce a daily minimum of 30+ ad creatives (image, video, copy) for various product offers while testing different audiences and segments to discover new growth opportunities

● Manage up to 6-figure monthly budgets, keeping spend optimized for sales growth, while hitting target of 175% ROAS

● Monitor, track, & analyze performance of each advertising channel on a daily, weekly, monthly basis, making data-driven decisions to improve scale & KPIs such as CTR, CVR, CPA, ROAS, etc.

● Prepare and deliver performance reports identifying successes and opportunities for improvement Entrepreneur Media, Business Development Intern, Irvine, CA June 2019 – August 2020

● Outreach businesses nationally to gain applicants for Entrepreneur 360 and Franchise 500 through email marketing

● Evaluate credibility of 500+ businesses through meticulous research and review of each company applicant

● Assist in multiple different projects at once in the Business Development department, such as Entrepreneur Insider and Green 100, while still effectively meeting deadlines

● Conduct research and aggregate data from online sources and databases to generate leads

● Update, process, and arrange data for reporting, monitoring, and insight into ongoing company initiatives Lake Forest Animal Clinic, Marketing Assistant, Lake Forest, CA November 2019 – March 2020

● Create, plan, and schedule out graphics and content posts on social media to increase engagement

● Update website and optimize blog content to improve SEO and help increase website traffic OTHER

Experience using tools & apps such as:

● Design: Figma, Webflow, Canva, Adobe Photoshop

● Analytics & Tracking: Google Analytics, Redash, MixPanel, Google Data Studio, SEMRush, HotJar, Tag Manager

● Automation: Supermetrics, Braze, Zapier

● Other: Notion, Asana, Iterate, Miro, Google Office Suite & Microsoft Office Suite (e.g. Google Sheets, Excel, etc.)

● Paid Ads: Facebook/Instagram, Tiktok, Google, Reddit, Bing, Snapchat, Twitter Interests: Productivity, Product Management & Design, Business & Startups, Personal Finance, AI, FinTech, HealthTech, Travel, Movies & TV, Mental Health & Wellness, Muay Thai, Growth & Marketing

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