Sanjay Murlidhar Satav

ad0caz@r.postjobfree.com +1-520-***-**** 222 South Airport Boulevard, San Francisco, United States linkedin.com/in/sanjay-m-satav-0b25ab46/

SUMMARY

• As an accomplished sales and business development expert with over two and a half decades of experience in diverse industries, including life sciences, biotechnology, diagnostics, IVD, medical devices, pharmaceuticals, and now hospitality. He demonstrated leadership in various roles in every sector he was assigned, from being the companys front-line sales representative to the all-India SBU sales director. Throughout his career, he has constantly worked with blue-chip and innovative companies in the MedTech and diagnostics-IVD- pharmaceuticals sectors.

• A diligent Director of Sales and BD with over 5 years of whole-country experience maintaining seamless business operations Budgets are smoothly administered, staff are trained, and procedures are monitored to maximize efficiency and balance objectives with operational requirements. Excellent inventory management, loss prevention, and vendor negotiation abilities.

• Position Held by: Sales & Property Manager: 10 months Hospitality (Hotel Rodeway Inn, a CHOICE group of hotels)

• Director: Sales and Business Development for 7 years (Biotechnology and Diagnostics Industry)

• Sales Manager: 7 years (Diagnostics Industry)

• Regional Sales Manager: 9 years (Pharmaceuticals Field Business Manager) Field Sales Manager: 6 years

(Pharmaceuticals Field Business Manager)

EXPERIENCE

SALES AND PROPERTY MANAGER ( ASSO. ), Hotel Rodeway Inn. SFO Airport. Dec 2022

- Present

• Roles and Responsibilities: Leadership: To consistently provide cohesive leadership to the entire hotel staff. Guest Satisfaction: Facilitating more commitment to enhancing guest satisfaction through the implementa- tion of quality standards, staff training, and effective complaint resolution is evident. Financial Management: To demonstrate a knack for optimizing financial performance through meticulous budgeting, controlling ex- penses, and enhancing revenue.

• Key Achievements Observed: We effectively reduced customer complaints by 20% while simultaneously increasing upsell opportunities by an impressive 50% through insightful customer feedback analysis and refined guest profiling.

• Our adept coordination with booking aggregator sites, timely communication, and efficient account manage- ment resulted in a remarkable 15% profit increase, driven by astute guest profiling, personalized services, and adept problem resolution? The consistent maintenance of a 95% occupancy rate reflects our adept coordination with booking aggregator sites, timely communication, and efficient account management.

• Cross-departmental coordination has led to noticeable improvements in work schedules, early check-ins, efficient dispute resolution, and heightened cleaning standards, notably reducing housekeeping cycles by 2 hours daily. Remarkably, we achieved a substantial 40% revenue increase by perpetually elevating operational standards, implementing dynamic pricing strategies, refining customer profiling, securing group bookings, and maintaining strong relationships with monthly staying guests.

• Our effective management of sales and marketing efforts, particularly in the aviation industry, has resulted in a plethora of successful sales opportunities. Our unwavering dedication and exemplary performance contribute significantly to Hotel Rodeway Inn’s long-term success. DIRECTOR SALES AND BUSINESS DEVELOPMENT, BioResource Biotech Pvt. Ltd Nov 2021 - Dec 2022

• Key Role and Responsibilities: Strategic Business Unit Director of advanced biotechnology and life science products. Head of customer service, technical support, sales, and business development

• Outperformed in the following key areas: Strategic Planning of Sales and Yearly Budget: Lead the develop- ment and implementation of marketing, advertising, and sales initiatives for the stipulated market. Maintain sales and marketing timelines and action plans. Navigate and make strategic decisions about consumer med- ical device markets, hospitals, post-acute care centres, long-term care facilities, direct sales, online selling, and consumer-user selling.

• Marketing Strategies for Penetration: Research and analyze the market and competitors, trends, and posi- tioning opportunities; Develop strategies and plans that identify marketing opportunities, direct marketing, and digital marketing, and recommend new project development.

• Sales target achievement and periodic assessments: Hitting revenue targets (quarterly and annually) of 2200 Created with resumepuppy.com

K for stipulated markets, building relationships with partners, and understanding customer trends Creating and implementing strategic plans to meet sales goals and expand our customer base in the hospital and consumer markets. Collaborate with business development and marketing leadership to develop and execute specific marketing goals, initiatives, and strategies to support business development.

• Lead and manage the sales team, providing direction, guidance, and motivation to ensure their success. This involves setting individual and team performance targets, conducting performance reviews, and offering coaching and training when needed. . Products: PCR, RT-PCR. Molecular Biology Reagents, Diagnostics, Tissue culture, microbiology, etc. Contractual research projects, lab setup, etc. Invitrogen, Gipco, Thermo Shandon, Agilent, Qiagen, ADT, IDT, Vivantis, and Bio-Rad are some of the manufacturers. NGS provides contractual research services. NGS: Platforms like Illumina and Thermo-Fischer DIRECTOR SALES AND BUSINESS DEVELOPMENT, OptraLabs India Pvt. Ltd. ( Global Headquarters In San Jose, United States.) May 2019 - Oct 2021

• Key Roles and Responsibilities: Strategic Business Unit All India Head of the Division for high-end digital pathology scanners and COVID-19 AB and AG home-based testing strips Leverage existing networks and develop new referral networks to create new business opportunities. Incorporate a return on investment

(ROI) mentality in all business development activities and expenditures; evaluate investments; and make recommendations with respect to new and existing programs. Maintain the integrity of the firms experience database, working with the PR, digital, and CRM teams and attorneys to collect experience, regularly update marketing collateral, update attorney bios, and raise the firms profile. Key Results Areas Outperformed:

• Revenue increased by 240K by successfully establishing relationships with key customers to get the voice of the customer’s (VOC) input on new product concepts.

• Strong negotiator with a hit rate of 99%, with reviewed assigned products pricing relative to margins and competitive products. I worked closely with cross-functional teams and others to define new products, including technical requirements, competitive analysis, market specifics, a multiyear sales forecast, returns, and project justifications.

• Participated in the new product development (NPD) and launch process with primary authorship responsi- bilities for concept approval requests (CA) and marketing requirements documents (MRDs).

• Taken challenges in launching an indigenous COVID-19 IVD Ab strip and distributing COVID-19 AG strips and sold 150K within a 30-day span.

BUSINESS HEAD, BioResource Biotech Pvt. Ltd. Dec 2015 - Apr 2021

• Key Roles and Responsibilities: Strategic Business Unit Head of the Division for high-end biotechnology and life science products Head of customer service, tech service, sales, and business development

• Key Results Areas Outperformed: Strategic Planning of Sales and Yearly Budget: Led the development and implementation of marketing, advertising, and sales initiatives for the stipulated market. Maintain sales and marketing timelines and action plans. Navigate and make strategic decisions regarding consumer medical device markets, hospitals, post-acute centres, LTC (long-term care facilities), direct sales, online selling, and consumer-user selling.

• Marketing Strategies for Penetration: Research and analyze market and competitors, trends, and position- ing opportunities; research and develop strategies and plans that identify marketing opportunities, direct marketing, and digital marketing; and recommend new project development.

• Sales target achievement and periodic assessments: Hitting revenue targets (quarterly and annually) of 2200 K for stipulated markets, building relationships with partners, and understanding customer trends Developing and executing strategic plans to achieve sales targets and expand our customer base in hospital and consumer markets Responsibilities:

SENIOR AREA SALES MANAGER, Roche Diagnostics India Private Limited. Aug 2009 - Nov 2015

• Key Roles and Responsibilities: Sales Manager for IVD diagnostics for high-end cardiac markers, sales, and business development (NPT/critical Pathology Lab Capital Instruments, IVD-POCT and Cardiac Markers Products) Area Of Operation: India (Maharashtra, Mumbai, Kolkata and Bihar)

• Key Achievements Areas: 100% Area Converge leads to intense promotion and selling of cardiac diagnostic devices for measuring biomarkers like troponin T, CKMB, myoglobin, and NT ProBNP. A growth of 125% was recorded.

• Sold and introduced numerous electrolyte analyzers. Blood gas analyzers, urine analyzers, and their reagents As the diagnostics business works fundamentally by co-organizing with merchants, the occupation included performing various tasks and exercises. Done 100% coverage of major pathology centers, hospital heads, ICCUs, CCUs, cardiologists, and CVS surgeons. Participated and won 29 government tender businesses worth $500K like DMER, Command, and medical colleges. Created with resumepuppy.com

• Organizing roadshows with Roche Worldwide specialists, including neighborhood KOLs. Done KOL the board, critical thinking procedures, discussion abilities, and Pharma introductions. Started exercises like camps for PTINR, CMEs, cholesterol, TG camps, and so on Demonstrated the distributor’s B2B management, troubleshooting, and direct selling skills.

REGIONAL BUSINESS MANAGER, Zydus Group Jun 2008 - Jul 2009

• Key Roles and Responsibilities: Regional Head of Sales and Customer Service Operations, line head of medical representatives, and area managers Location: Maharashtra and North Karnataka. Exposures To:

-Cardiology, Physicians, Diabetologists, Family Physicians. Field Strengths: 14 business officers, 3 area business managers

• Key Achievement Area: Achievements of regional target 11% through individual HQ target and area market. Growth of 22% registered. Development of regional strategy and implementation of a national strategy to obtain desired adequate results; C&F & F Management, Indent management, rolling forecast, Outstanding follow-up through executives, etc. Customer relationship management is accomplished through effective communication and on-going fieldwork.

DVISIONAL SALES MANAGER, Wallace Pharmaceuticals Jul 2006 - Jun 2008 Key Roles and Responsibilities: regional head of sales and customer service operations, line head of medi- cal representatives, and area managers. Location: India (Western Maharashtra), Goa, Chhattisgarh. Product Range: Rheumatology, Cardiovascular, and Diabetes. Field Strength: 16 business representatives and 4 man- agers.

REGIONAL SALES MANAGER, USV PRIVATE LIMITED Mar 2003 - Jun 2006 Key Roles and Responsibilities: Regional Head of Sales and customer service Operations, line head of medical Representatives, and area managers Area: Western Maharashtra, Goa. Pune, Ahmednagar, Satara, Kolhapur, and Sholapur Products Range: cardiovascular and diabetes Field Strength: 10 Business Representatives and 2 Managers

FIELD SALES MANAGER, SUN PHARMACEUTICAL INDUSTRIES LIMITED Feb 1996 - Feb 2003

Business-to-business sales management, including line management, BD activities, vendor management, and distributor management.

FIELD SALES MANAGER, Unichem Laboratories Ltd. Apr 1992 - Jan 1996 Line management, vendor management, distributor management, and business-to-business management. Com- pany representation and BD activities. Marketing research activities include the following: Brands, RCPA, new market opportunities, and CRMs

PROJECTS

COVID-19 IVD AB Tests: From Inception to Finished Goods: A Strategic Product Launch EDUCATION

Masters In Business Administration (MBA), Marketing and Sales Management Mar 2018 - Jul 2021 Shri Satya Sai Institute Of Technology GPA: 6.98

B.Sc. (Bachelor Of Science) (Bachelor), Zoology Mar 1987 - May 1990 Pune university GPA: 7

SKILLS

Sales Operations Management Market Research Product Management CRM Leadership Techno Commercial Support Team Vendor Management RFP Creation and Analysis Line Managers ledearships.:

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