Data Analyst Product

Joseph W. Sunderman, MBA

Cincinnati Metropolitan Area 513-***-****

www.linkedin.com/in/josephwsunderman *********.***@*****.***

Sales and Marketing Analyst

High-Impact Data Analyst Strategic Insights Project Integration Management

Innovative account and product data analyst with unwavering commitment to marketing and sales stakeholders. Solution-oriented leader who builds productive relationships with the unrelenting pursuit to comprehend market and share developments. Collaborative complex business solver who blends internal / external data to identify trends and to extract insights as the basis to formulate tactics and strategies to drive sales performance.

Analytics Sales-Driven Use Case Requirements Reporting / KPI Development Information Synthesis

Professional Experience

ETHICON, INC. (a Johnson & Johnson Company), Cincinnati, OH 2016 – June 2023

Leader in Medical Device Sector

US Ethicon Manager Customer & Market Insights 2022 – June 2023

Perform as advisor to marketing teams of Energy ($422M) and Endomechanical ($1B) with data / analytical needs, including customer insights, market and share, market sizing, procedure analysis, and forecasting across platforms and subcategories.

Developed multi-level forecasting model for Endocutters, utilizing primary / secondary research / data that factored in procedure growth by procedure type, specialty, instrument preference, reload size, and competitor, providing visibility and a forecast at a more granular level for its most important subcategory

Created competitive analysis report (sales, forecast, product overlap, and location heat map) for upstart competitor, unveiling projected outlook for competitor and specific geographic areas where company was most vulnerable

Trained marketers on Competitive Insights to demonstrate available tools, data sets, and use case studies, aiding engagement and analysis more effectively

Conducted customer segmentation analysis of pre / post sales of energy product sales stemming from competitor backorder, leading to understanding of opportunities of each segment and tailored marketing campaigns

Created post-strategy sales results for Starter Pack promotion for capital energy accessory products, quantifying level of success of campaign and whether to renew

Lead Analyst Data & Analytics 2020 - 2022

Served as analyst to 30+ sales leaders for two areas - Pacific ($155M) and Fire & Ice ($130M), comprising primarily geography west of the Rockies. Provided actionable insights while conducting regularly scheduled updates to Area Vice Presidents, Area Directors, and Regional Sales Managers. Gathered requirements and conducted ad hoc analytics to drive sales.

Supported Biosurgery marketing team in HPG Surgicel Powder initiative, Vistaseal wedge strategy, and Surgicel Original sales gap.

Created Ultimate Energy Tool Kit, the most significant energy report developed in several years and a featured D&A report in 2021, targeting energy products to entire field sales organization

Developed report to track and monitor Ambulatory Surgical Services, assisting cross-functional managers and directors in this newly important and growing patientcare segment

Formed Tableau report for Sales, enabling tracking of National Single Sales Objectives by platform, quota, and NPI

Senior Deployment Analyst 2016 - 2020

Updated and maintained data sources that supported optimal sales deployment design and field resourcing.

Served as project integration lead for reorganization of field salesforce in 2019, facilitating weekly cross-functional commercial operations meetings to execute largest workforce change in decades

Led cross-functional team in 2018 for an Order-to-Cash system integration for multi-million acquisitions - Neuwave and Linx - leading weekly meetings and follow ups, creating a formal schedule for future integrations, and achieving all milestones and deadlines

Worked directly with Divisional Sales Managers, acting as a lead analyst, for expansion of sales territories for Hernia and Suture Sales Representatives, developing new geographic sales territories through an algorithm based on internal and external sales, competitive data, geographic mapping software, and account examination for optimal sales opportunities

THE CONSULT, LLC, Cincinnati, OH 2015 - 2016

Provides Business Related Services to Healthcare Providers and Organizations

Senior Systems and Business Intelligence Analyst

Functioned as key member of newly formed Agile team to improve workflows, claim collections, missing charges, payer-specific details, and weekly revenue reporting and analysis.

Developed and maintained Revenue Cycle Management reports that included daily (5), weekly (20), monthly (60) reports, supporting company’s largest client and newly acquired providers

Joseph W. Sunderman *********.***@*****.*** Page Two

LEXISNEXIS (a division of Reed Elsevier), Dayton, OH 2014

Leading Global Provider of Content-Enabled Workflow Solutions

Financial Data Project Coordinator (Contractor)

Served as lead with responsibility of global data integration / migration team to enable HR, Revenue and P&L reporting

Oversaw global reporting project of 60 business / product units ($2.1B revenue), including Australia, UK, Austria, S. Africa, Singapore, and France, converting to a new standardized report from local instances to single unified Hyperion platform

ILLUMINATION WORKS, LLC, Mason, OH 2014

Innovative Solution Enablement Company

Big Data Consultant (Contractor)

Performed as business analyst (Kroger) as part of Agile team that incorporated Big Data architecture, data sources, analytics, and web applications to bring self-service business intelligence for client.

Developed Quick Start Guide, the repository of resources, enabling data scientists to quickly adopt the newest tools

OJM GROUP, LLC, Cincinnati, OH 2013

Multi-Disciplinary Financial Consulting Firm

General Manager

Managed small office, including staff from Marketing, Compliance, Insurance, and RIA.

Developed Buyer Persona, Key Performance Indicators, and Event Marketing Mapping, establishing new standards within organization to better segment customers, monitor performance, and understand results of a campaign

FIFTH THIRD BANK, Cincinnati, OH 2009 - 2013

Banking Corporation Operating as Diversified Financial Services Company with $111B in Assets

Commercial Portfolio Manager 2011 - 2013

Aligned with relationship managers in small business space in underwriting / monitoring credit, existing / proposed credit requests, providing customer service support, and assisting in cross-sell effort.

Managed portfolio of 50 Greater Cincinnati small / middle enterprises with one of the largest amounts of money lent, $133M (23% of total Business Banking in Great Cincinnati footprint)

Met all bank in tracking measures of 206 legal entities in covenant tracking, timely renewals, financial statement tracking, PD, and Regulatory Ratings through systematic organization and due diligence while adhering to bank policies

Additional Position: Senior Risk Reporting Analyst 2009 - 2011

Education

Master of Business Administration (MBA), Finance, Northern Kentucky University, Highland Heights, KY

Bachelor of Arts (BA), University of Cincinnati, Cincinnati, OH

Awards

Inspire Awards 2022, 2023 - multiple awards to newly-aligned stakeholders

Inspire Awards, 2021 - top 10% of Commercial Operations

Commercial Partner of The Year, 2020 - Fire & Ice Sales Area

2020 Inspire Awards, 2020 - top 10% of Commercial Operations

Platinum Award - Project Eagle, 2019 - largest field sales reorganization and alignment

Encore Awards, 2018 - #2 in number of awards received of all Commercial Operation

Professional Development & Skills

Skills: Market and Share Forecasting Competitive Intelligence Pre / Post-Strategy Analysis SKU Level Data Analytics

Working Knowledge Tools: Advanced Excel Qlik Tableau Cognos MS Office

Trainings: Six Sigma Foundations DMAIIC Green Belt FPX Execution SQL Access Power BI Dale Carnegie

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