Creative Services Manager

Seeking an agency or in-house position where I can launch my career and continue to develop and broaden my skill set. I have a keen ability to create unique content that helps brands tell breakthrough, authentic stories. Connecting with clients and identifying resources to elevate brands is my passion. I strive for collaborative teamwork, can adapt seamlessly to challenging environments, and love to solve business and brand problems creatively.

Social Media Management

Content Management

Omnichannel Marketing

Lead Generation

Data Reporting

Business Development

Team leadership

Communication

Collaboration

Marketing & Communications Alfred University

Multimedia Production Specialist

Initially hired as an event photographer and videographer, over time I took it upon myself to seek out people and programs for which we could create unique content. I relied on data analysis and psychographics to discern key targets for enrollment. This ultimately drove business goals and increased inclusion and diversity by exhibiting the unique offerings that we have for people from all walks of life. This resulted in the highest enrollment since 2019. I was:

Marketing & Communications Alfred University

Creative Services Manager

I was quickly promoted to this position from Multimedia Production Specialist and tasked with creating a mini, fully functional, in-house creative services agency. I hired and managed a team of creatives, responsible for identifying and telling compelling stories across all digital media. In this role I transformed the quality of work produced and cultivated a reputation for reliability, considerable cost savings, creativity, collaboration and accountability. I regularly:

· Identified and researched potential stories that supported program expansion, crowd-funding and major business outcomes

· Reported on project development progress to Vice President, Cabinet Members and other administrators · Demonstrated effective ROI for marketing campaigns on top performing platforms

· Managed success metrics dashboard via Tableau to deliver reports to stakeholders such as conversion tracking and budget spending

· Created a dynamic culture of collaboration and inclusivity through active-listening to ensure that deliverables best represent client needs from initial intake to proposals, mock-ups and approvals

· Provided professional development opportunities for direct reports, and support team efforts with a positive, servant leadership style

· Ensured marketing plans aligned with brand strategy and business goals

• Responsible for creating all aspects of University's digital advertising program from concept to production to placement across all social media platforms

• Successful in generating over 1200 conversions and achieving enrollment benchmark of 500 students for Fall 2023

• Managed multiple projects, and using A/B testing to best reach targets

• Monitored analytics, budget, reporting, and ROI which saved over $340,000 for fiscal year of 2022-2023

• Created digital materials such as video and photography that communicate major business outcomes Jan 2023 - Jun 2023

Aug 2021 - Dec 2022

CAREER OBJECTIVE

845-***-**** · ************@*****.***

Seattle, WA

Jojo Miyake-Faraji

PROFESSIONAL EXPERIENCE

KEY COMPETENCIES

Impact Earth

Marketing Consultant

I introduced digital marketing to this small composting business, focusing efforts on ways to help that were easy to implement despite staffing constraints. This resulted in streamlining marketing deliverables and creating a fully integrated shopping experience virtually and in-person. In this role I:

• Identified company aspirations and limitations to prepare business analysis

• Established clear goals to best streamline brand awareness campaign efforts

• Developed an omnichannel marketing strategy to streamline brand consistency through UX, email, social media and in-store experiences

• Determined staffing resources

• Provided data analytics using TABLEAU

• Produced email templates, social media calendar, signage and various digital assets Jan 2023 - May 2023

Alfred University 2021-2023

Alfred University 2017-2021

Master’s in Business Administration, Summa Cum Laude Bachelor’s of Fine Arts, Summa Cum Laude

EDUCATION HONORS SOCIETIES

Phi Kappa Phi

Delta Mu Delta

PROFESSIONAL CERTIFICATE

Google Digital Marketing & E-commerce Professional Certificate Issued by Google

LINKS

LinkedIn: https://www.linkedin.com/in/jojo-miyake-faraji-l-mba-l-bfa-a2a751231/ Professional Reel: https://vimeo.com/user108799104 Aritst: https://joycemiyake.squarespace.com/image-karaoke

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