DAVID SALZMAN

Marketing Peofessional

New York Metropolitan Area • 631-***-**** • ad0b8b@r.postjobfree.com • linkedin.com/in/davidsalzman Dynamic and visionary leader proficient in devising and executing cohesive marketing strategies to drive acquisitions, brand loyalty, and brand recognition. A seasoned strategist with a proven track record of leveraging internal, external, and media relationships to enhance the effectiveness of pre-established PR strategies. Recognized for excellence in process design and optimization with the overarching objective of maximizing campaign budgets. Possesses extensive expertise in marketing, communications, advertising, branding, and translating market insights into actionable strategies. CORE COMPETENCIES

● Strategic Planning & Direction

● Integrated Marketing Communications

● Brand Management & Growth Strategy

● Social Media Marketing

● Marketing Strategy & Advertising

● Project & Program Management

● Budget & Financial Management

● Market Research

● Digital Branding & Execution

● Competitive Analysis

● Omni-Channel Marketing Campaigns

● B2B & B2C Marketing

● Public Relations (PR)

● Product Innovation & Launches

● Partnership & Alliance Building

● Media Relations

● Vendor Management

● Events & Trade Shows

ACCOMPLISHMENTS

● Elevated Impact in Loyalty Programs: Successfully orchestrated a high-impact loyalty program that achieved an impressive 65% acceptance rate within key demographics. Resulted in an outstanding 25% surge in brand loyalty within the initial six months of launch.

● Holistic Employee Experience Leadership: Spearheaded the seamless execution of multifaceted employee experience, brand and product advocacy, and diversity and inclusion initiatives. Ensured alignment with company values and resonation with the workforce.

● Digital Triumph: Exceeded Web Traffic Expectations: Strategically amplified online engagement, surpassing web traffic metrics by an exceptional 130%. Demonstrated the ability to optimize online interactions for measurable digital growth.

● Empowering Campaigns for Lead Generation: Pioneered impactful marketing campaigns, leading to a remarkable estimated 39% surge in lead generation. Innovative approaches sparked heightened customer interest and conversion, driving tangible business growth.

● Architect of DS MarketingWorks: Founded and led DS MarketingWorks, a cutting-edge marketing consultancy specializing in transformative strategies and programs. Delivered an impressive average ROI of 135% and propelled inbound opportunities by over 150% through refined SEO techniques and dynamic lead generation strategies. CAREER EXPERIENCE

Marketing Consultant September 2022 - Present

Strategically conceive and execute comprehensive marketing and communication strategies across diverse verticals and channels for various businesses, including Alternative Advertising, MedSurge Direct, Century Tennis, and Gold Coast Transportation. Collaborate closely with business divisions to identify opportunities, set priorities, and provide strategic guidance, ensuring successful outcomes. Expertise lies in driving segment-specific growth, enhancing customer retention, optimizing communication efforts, and elevating brand awareness.

Head of Marketing, Fast Track Mobility, Long Island City, NY April 2019 – August 2022 Developed and managed all marketing, brand, and customer experience efforts. Measure performance against established KPI’s with emphasis on acquisition, quality assurance processes, lead time, and closure rates. Lead training initiatives aimed at upskilling management and employees to ensure high-impact organizational effectiveness throughout day-to-day tasks. Facilitated client interactions to ensure efficient communication with the end goal of harnessing brand loyalty. Enhance user experience and amplify growth among key audiences by streamlining marketing strategies to appeal to diverse audience segments.

● Drove customer-centric experience across the company by representing the voice of the customer and creating a company-wide customer feedback and response loop which increased satisfaction levels by 42%.

● Implemented an industry-first driver loyalty rewards program, resulting in a 65% acceptance rate, and an increase in customer value by as much as 25% over the first 6 months.

● Benchmarked best practices to enhance, improve, and/or replace existing employee marketing strategies, processes, and tools.

VP of Marketing Communications, Synchrony Financial, Stamford, CT April 2017 – March 2019 Collaborated with senior management to define, develop, and execute marketing communication strategies targeting B2C, B2B, and B2B2C audiences. Crafted integrated campaigns to build relationships, trust, and visibility. Ensured consistency between internal and external communication efforts and advocated brand visibility across platforms.

● Increased monthly acquisition rates by over 45% through marketing communication efforts including aggressive social media, podcasts, digital, and email campaigns.

● Improved and launched social media campaigns resulting in a 150% combined follower increase.

● Introduced new marketing dashboards to consolidate information flow between boardroom, c-suite & employees resulting in a 65% decrease in delivery time.

● Collaborated with HR to elevate employee awareness of news, organizational changes, engagement, and culture initiatives via Marketing campaigns.

● Launched multiple initiatives for new product offerings resulting in over 130% increase in web traffic. Founder & President, DS MarketingWorks, Huntington, NY July 2010 – March 2017 Established and managed business operations, providing integrated communication programs for diverse clients, including legal and healthcare verticals. Streamlined efficiency through operational programs, marketing processes, and internal communication efforts. Delivered B2B and B2C strategies for heightened awareness, lead generation, and conversion rates.

● Client base developed through networking and RFP submissions

● Optimized client budgets to deliver an average ROI of 135% or more.

● Grew inbound opportunities by over 150% on average through SEO refinement and lead generation programs. VP Advertising & Branding, Citigroup, Long Island City, NY Jan 2001 – June 2010

● Spearheaded the development of strategic marketing plans, including goals and strategy for targeted markets while driving product positioning and channel integration efforts.

● Led initiatives with product and business development to establish an overall product and portfolio strategy that facilitated the long-term growth of the organization.

● Directed the implementation of successful email marketing campaigns that advanced customer loyalty and industry education resulting in a 39% increase in client acquisition.

● Reduced website bounce rate from 61% to 19% through SEO/SEM and oversaw efforts to formulate and deliver brand architecture, brand guidelines, and credit card product design.

● Served as a liaison to the Citigroup Office of Financial Literacy and Government Affairs. EDUCATION

Bachelor of Business Administration (BBA) in Marketing • Hofstra University, Hempstead, NY Minor in International Business • Ealing College of Higher Education, London, UK

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