Profile Snapshot

Experience professional with close to 7 years of experience driving

Marketing Strategies and Advertising Campaigns for leading brands. Spearheaded 360 integrated campaigns from planning through execution for multiple brands across multiple industries. Fueled growth by championing KPIs and ROI. Led cross-functional teams to bring campaigns to life across digital and traditional channels. Commanded expertise in ATL, BTL, research, and digital advertising to build powerful brand strategies. Motivated account, creative, and planning teams to deliver memorable brand launches. Strategic advisor to clients on brand roadmaps and transformation. Proficient in content calendar development, timeline, and budget management. Supports brand teams in driving timely briefings and execution.

Key Skills

Collaboration Motivational Team Leadership Solution Oriented Digital Advertising Project Management Cross Functional Strategic thinker & Solution Provider CRM, SEO, HubSpot Market Research Educational Background

Bachelor of Journalism and Mass Communication from Punjab Technical University in 2015, India

Professional Experience

MARKETING SPECIALIST – California – Feb 2023 till Sep 2023

• Strategic Marketing – Developed and executed marketing strategies, which played a vital role in the growth and market presence of the company.

• Market Research and Analysis: Conducted in-depth market research, analyzed consumer trends, and provided valuable insights that informed our marketing decisions and product development efforts.

• Content Creation: Developed high-quality digital marketing content for clients.

• Project Management: Skillfully managed marketing campaigns from inception to completion, ensuring they were delivered on time and within budget while achieving remarkable results.

• Team Collaboration: Collaborated seamlessly with colleagues across multiple departments to achieve common goals.

• Data Analysis and Reporting: Regularly monitored marketing performance metrics, producing insightful reports that guided decision-making and led to improved campaign outcomes. DENTSU ADVERTISING & MEDIA SERVICES India - Feb 20 till Jan 2022 - Associate Brand Director

Client - Hindustan Times: Print Media

• Lead creative and strategic development from initial ideation through execution of campaigns and projects.

• Motivated cross-functional teams with an upbeat, collaborative spirit.

Contact Details +1-925-***-****

Email - ad0b4p@r.postjobfree.com

Address - Herndon, Virginia

Language - English

Key Impact Areas

Soft Skills

UDISHA PRIYADARSHINI

Co

Brand

Management

Campaign

Management

Product

Development

Business Growth

Brand

Awareness

Brand

Promotion

Brand

Positioning

Multiple

Accounts Mgmt.

(Conversion &

Retentions)

Soft

Skills

• Clearly defined the client’s business problems and developed a strategic vision for client business and guided teams to create campaigns that brought it to life.

• Oversaw accounts teams, setting objectives, managing workloads, and fostering collaboration.

• Advised clients on marketing best practices and industry trends to help meet their business goals.

• Identified and helped mitigate agency-related risks related to budget, timelines, resourcing, and profits.

MULLEN LOWE LINTAS GROUP, India - Aug’19- Jan,20 - Brand Services Director

Client - Flipkart E-commerce (Online Shopping Site for Mobiles, Electronics, Furniture, Grocery, Lifestyle, Books & More). Categories handled – Appliances, Fashion, Grocery, Books and General Merchandise, Home, Furniture and Electronics

ds

• Created compelling brand narratives and messaging to connect to connect with target audience.

• Stayed up to date with on industry trends and innovations to keep brand relevant.

• Led strategy and execution of branding initiatives to build brand’s equity.

• Advocated for and facilitated the creation of innovative, effective advertising solutions.

• Wrote clear, persuasive presentations and rationale to obtain buy-in from both clients and internal teams.

• Independently handled client meetings oversaw production and served as key client contact.

• Reviewed creative work with a focus on driving result and providing developmental feedback.

• Led new business multiple pitches.

• Worked on campaign which reached out to over 30 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms.

McCann World Group Bangalore, India - Aug’16-Aug’19 - Brand Leader Client CPG – ITC - Number one in branded packaged flour across the country. Aashirvaad Atta(Flour)

• Led marketing strategy for Aashirvaad products to drive market share and profitability.

• Developed innovative campaigns and promotions to strengthen brand awareness and affinity.

• Conducted market research and analysis to identify growth opportunities and consumer insights.

• Created brand plans encompassing product mix, pricing, packaging, and communications.

• Managed product launches including developing messaging, advertising, and distribution.

• Tracked brand metrics and introduced initiatives to elevate brand health and perception.

• Partnered with sales team to improve distribution and enhance in-store branding.

• Oversaw creation of visual brand assets, guidelines, and brand book.

• Developed content strategy and ensured consistent messaging across platforms.

• Collaborated with PR team on publicity opportunities to increase share of voice.

• Leveraged ATL marketing - developed & aired TVCs, garnering healthy reach and recall. McCann World Group New Delhi, India - Aug’14-Sep’15 - Project Manager Brand FMCG - Coca-Cola & Dettol : Reckitt Benckiser

• Launched ‘Refreshment Campaign’ in 2014 & 2015 that recruited new consumers from small town India and made the idea of drinking coke relevant. The impact of the campaign reflected in the Brand Preference Scores that increased by 17% among non-metro youth and 9% among lower SEC’s in 2014

• Launched ‘Social Occasion Campaign’ in 2014 that aimed at building consumption frequency and increasing in-home servings of Coca-Cola. The campaign improved Brand Scores for Preference by 14% and Consumption by 32% (4 weeks consumption during the campaign period)

• Consistently creating thematic campaigns for social media around festivals and celebration occasions with Coca-Cola owned design assets, to reiterate the core brand values of happiness.

• Launched a pan India Brand campaign called ‘Dettol Ka Dhulla’ (‘Cleansed by Dettol’) aimed at increasing penetration and restating the brand’s leadership in germ-kill. The campaign aimed at challenging cultural and behavioral barriers through deeply rooted cultural codes. The impact of the campaign was reflected in the improved Brand Scores and KPI’s.

• Launched the new, small SKU – the ‘Squeezy’ pack to drive penetration. The launch campaign not only highlighted the price accessibility but also aimed at driving a behavior change.

• Launched ‘Banega Swach India’ (‘Clean India’) initiative with NDTV Channel for Dettol to support.

• the Clean India Initiative launched by the Government of India. RB India has committed to spend.

• a sum of INR 1000Mn over a period of the next five years to address the rising need of hygiene.

• and Sanitation in India.

Also worked on Brands like - Reebok, USHA fans, Fanta Global Pitch Project.

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