PATRICK KELLEY 916-***-**** ad0aft@r.postjobfree.com SACRAMENTO, CA

PATRICK

KELLEY

Sacramento, CA 916-***-****

ad0aft@r.postjobfree.com

linkedin.com/in/patrick-kelley-917mm

VICE PRESIDENT OF SALES

Sales Operational Excellence Strategic Business Transformation Revenue Generation Seasoned and highly organized leader with an entrepreneurial mindset and extensive experience directing sales operations, leading top-performing teams, and building strategic business partnerships. Recognized for formulating effective sales strategies and facilitating new product offerings to drive sales growth. Stellar record in maximizing revenues, optimizing sales programs, and presenting ingenious solutions. Proven background in developing new markets and delivering value-added sales. Articulate communicator with expertise in both written and oral communication, along with the ability to interface at all levels of the organization. Resourceful individual with a solid ability to thrive in dynamic and fast-paced work environments. Areas of Expertise

Account Management

Sales Optimization

Contract Negotiation

Database Management

Cross-selling & Upselling

Business Development

Business-to-Business Sales

Customer Service Excellence

Team Leadership

Training & Development

C-Suite Collaboration

Relationship Building

CAREER HIGHLIGHTS

PROFESIONAL EXPERIENCE

Regional Sales Director 2021 - Current

Orchestrate West Coast operations, lead generation, and marketing efforts by streamlining and executing pertinent processes, leading to a significant improvement in efficiency, productivity, and overall success. Empower and guide teams and individual loan officers in navigating the challenges of a struggling industry with unwavering support and expert coaching.

Supervised the recruitment of 12 branches in the area, resulting in $75M worth of production.

Elevated the organization's success through outstanding sales leadership, yielding $70M in productions within a single year.

Showcased exceptional leadership by mentoring 14 direct reports, and recruiting/managing talent, resulting in achieving monthly production of at least $3M.

Sales Manager 2017 - 2021

Headed a sales team and oversaw all marketing initiatives, resulting in the optimization of outreach and attainment of growth goals. Outperformed peers and delivered exceptional results while managing a team of three individuals and selling loans on a daily basis. Cultivated strategic partnerships with real estate agents, financial advisors, and CPAs, steering business forward.

Demonstrated outstanding sales performance, earning the recognition as a top 1% producer across the entire company.

Generated a significant amount of loans to benefit the organization, yielding an annual revenue of approximately $100M.

Produced highly efficient teams through the implementation of effective sales goal-setting strategies, providing expert coaching to the team, and spearheading all aspects of the mentor program. COMMUNITY IMPACT SALES LEADERSHIP TEAM BUILDING

Serve as a member of the Board of

Directors for Sacramento Stand

Down, supporting homeless and

at-risk veterans.

Achieved recognition as the #1

Sales Performer consistently for

five years and received the

“National Sales Director Award”.

Demonstrated background in

establishing competent and over-

performing teams through the

hiring and coaching of top talent.

American Pacific Mortgage Sacramento, CA

Haw Inc. (Loan House) Sacramento, CA

PATRICK KELLEY 916-***-**** ad0aft@r.postjobfree.com SACRAMENTO, CA Regional Sales Manager 2009 - 2017

Championed the marketing campaign for a brand-new consumer product line, driving unprecedented success by targeting independent retail stores, regional chain stores, and critical regional beverage distributors across Northern California. Forged strong relationships with C-suite executives, franchisees, and corporate buyers, including Vice Presidents and Chief Financial Officers. Developed a new product and expanded customer base by building meaningful connections with 7-11’s, AM/PM’s, and bars in Vegas.

Discovered and established an overlooked sales territory through innovative Business-to-Business (B2B) sales techniques, resulting in boosting product sales growth by 140% within a period of 10 months.

Led the formation of a dynamic 12-person marketing team by expertly sourcing, developing, and directing top talent.

Facilitated the expansion of sales channel and developed a new business pipeline through proactive networking, presenting a positive image of the company, generating self-sourced leads, and utilizing exceptional cold-calling abilities.

Formed a strategic partnership with a regional distributor to successfully expand the availability of products in the convenience store trade class, which resulted in securing additional distribution points.

Navigated overall distribution operations and delivered the company’s products to various vendors on a daily basis, such as AM/PM/BP Tower Mart, Flyers, Rotten Robbie, and independent retailers. Vice President Director of Sales 2006 - 2009

Spearheaded all aspects of day-to-day sales operations of a chain of stores, including business development, financial, and customer relations activities. Provided exceptional services as a key member of the senior executive team, leading day-to-day sales operations of retail business with annual revenue valued at $13.5M.

Strengthened internal financial controls, minimized banking costs, and drove automation using various electronic payment methods including credit cards, debit cards, check guarantees, and gift cards while working in tandem with President.

Acquired new commercial accounts and increased customer traffic through creative marketing and B2B sales approach.

Deployed coaching and employee retention programs, enhancing the competencies of staff and retaining key employees.

Recruited and trained 25 competent professionals, aiming at building a top-performing team to produce positive results. EARLIER EXPERIENCE

Sales Manager, MetLife Bank Roseville, CA

Vice President, Wachovia Sacramento, CA

Vice President, Morgan Stanley Dean Witter Sacramento, CA TECHNICAL PROFICIENCIES

Microsoft Office Suite, Salesforce, CRM

EDUCATION & PROFESSIONAL DEVELOPMENT

Associates Degree in Finance & Business Administration, San Francisco State University & College of Marin

Morgan Stanley Sales Training; Number One in my class of 375 people across the country for Three years

Dale Carnegie Sales Seminar

Series 7, 63, 65, 31

NMLS 390309

NOHO Drink Sacramento, CA

R-Kel, Inc. Sacramento, CA

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