Dave McFarlane

**** ******** *****, ********, ******* L6M 0B9

Telephone: (905) 465 - 3588 Email: ad0acb@r.postjobfree.com Profile

A dynamic Sales and Operations General Manager with over 20 years of experience in growth/expansion of businesses in consumer products and service, both nationally and internationally. A business decision maker with a natural ability to execute strategic vision. Strong communicator and people motivator who has coached and developed strong sales teams to support and deliver company goals. National experience within a fast paced and high-performance environment; success in a senior management role through these key accomplishments:

• Establishing and developing brand (marketing) identity into new territories and untapped markets.

• Developing operational and sales strategies to grow business sales and profits.

• Building and nurturing dealer/partner relationships while exceeding service and supply expectations.

• Training and developing key staff to strengthen people resources to support projected business growth. Professional Experience

IPS (International Power Systems) 2023 – Current

Sales Manager

Responsible for continued sales growth, having four (4) sales reps, increasing sales of a $14M distribution business.

• Focused on new business development while supporting existing customer product and sales growth.

• Strenghtened relationships with suppliers while focusing on existing customers declining in sales.

• Provided leadership and additional sales tools for reps to increase sales growth. O2E Brands – Wow 1 Day Painting 2021 - 2022

General Sales Manager

Full accountability and responsibility for the sales, operations, and profit delivery (P&L) for the largest painting service company in North America.

• Lead and guided entire staff through change management while exceeding goals and customer experience.

• Implemented operational changes, improving efficiencies while lowering costs and production times.

• Coached and developed sales staff in to a top performing team, increasing company revenue and profits.

• Provided a winning culture and increased staff moral and retention through crystal clear leadership. Jani-King 2021 – 2021

Sales Executive

Responsible for selling new contractual cleaning services to new businesses in Southern Ontario Region.

• Cold calling via phone and in person to obtain new customers for office cleaning services.

• Contacted previous businesses in person to win over their confidence and become a customer again.

• Communicated with business owners and office managers upselling additional services and revenue.

• Educated business owners helping select cleaning services, products and customized scheduling. Dave McFarlane Page 2

Dynablast – Division of John Brooks Company Limited 2019 - 2021 Ontario Regional Sales Manager

Responsible for generating and closing sales opportunities with new and existing customers while overseeing territory sales reps and developing an efficient inside sales department.

• Increased sales and profits by 35% in first year with company.

• Repaired decaying business relationships resulting in renewed customer loyalty and increasing revenue.

• Liaised with Marketing and Senior Management to further our position, gaining in product market share.

• Generated new customer growth through cold calling, research and networking. Can-Clean - Division of Roy Turk Industrial Sales 2016 - 2019 Manager of Equipment Sales and Operations

Responsible for pressure washer and floor care sales while leading the Can-Clean division of Roy Turk.

• Developed a very successful marketing strategy to increase pressure washer and floor care equipment.

• Created operational guidelines and policies to improve service and a highly performing department.

• Managed the entire business including people, sales, service, customer service, show room and inventory.

• Consistently delivered double digit sales growth while reducing overheads year over year. Karcher Canada 2011 – 2015

Manager of Sales & Operations (Professional Industry and Retail) Responsible for the creation and execution of delivering the first ever Karcher Retail Center into North America.

• Created and executed marketing plan promoting brand identity and sales through retail sales channels.

• Prepared annual sales strategies and forecasts (P&L) as well as inventory and operations management.

• Hired, trained, coached and developed strong inside/outside sales teams exceeding sales projections.

• Delivered sales growth each year while doubling customer base by providing exceptional customer service. Solutions – Your Organized Living Store 2010 – 2011 General Sales Manager of Retail Operations

Responsible for the structure and development of business and store sales and operations, working directly with business owner and CEO, which positioned the business to deliver goals, milestones and profit expectations.

• Created company wide sales forecasts, overheads, expenditures in profit and loss statements.

• Delivered the overall delivery of new store sales growth, increased sales and profit delivery.

• Injected new policy and procedures throughout organization to improve efficiency and a supportive culture.

• Retooled marketing and purchasing departments, providing customers a unique product selection. Games Workshop Canada 1996 - 2009

General Manager of Sales and Operations 2000 - 2009 Responsible for the financial, sales and operational performance of the Canadian Division of a Global niche hobby business, consisting of a 27-store retail chain, functional warehouse, a dynamic B2B telesales team and a mail order/web sales company with sales in excess of $25M. Reported to Global CEO and Chairman.

• Provided financial turnaround from $1.2M loss into profit performance during first year of leadership.

• Prepared, planned and presented sales and financial budgets to wide audiences and key stakeholders.

• Led and injected a positive and healthy working culture while maintaining a winning and "can-do" philosophy.

• Orchestrated Marketing, Sales, Operations and HR departments into a top performing organization.

• Created and executed monthly B2B (dealer/partner) sales strategies and training sessions to increase sales.

• Developed a Customer Service sales strategy that had a net gain impact of customer growth of 30% Dave McFarlane Page 3

Professional Development

IMPACT Sales Training – Brooks Company 2020

Leadership Trust - Leadership Trust UK

TEC - The Executive Committee (Member 2002 - 2004) How Businesses Work - Games Workshop – Private

Education

Centennial College of Applied Arts and Technology

Business Management and Marketing

3 Year Diploma (Honours)

Other

Volunteer Work: Youth Hockey Coach (2004 to 2019)

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