DENISE SANTOS-COLONEL

Middletown, RI ***** 727-***-**** ad0abz@r.postjobfree.com

PROFESSIONAL SUMMARY

Award-winning sales professional with over 20 years of experience in the hotel industry, including group sales, high-profile entertainment, catering sales, conference management, and food and beverage. Excellent reputation for resolving problems and improving customer satisfaction. Recognized consistently for performance excellence and contributions to total hotel revenue.

SKILLS

Database Management New Business Development Sales Strategy Analytical Problem Solver Detail Oriented Coaching and Mentoring Contract Negotiation Relationship Management Sales Presentations Strategic Planning Time Management Salesforce CRM Delphi Delphi FDC Opera Ideas Revenue Solutions Microsoft Office

WORK HISTORY

Server, 6/2021-4/2022; 7/2023-

Brick Alley Pub – Newport, RI

Senior Sales Manager, 7/2022-7/2023

Foxwoods Resort Casino – Mashantucket, CT

● Partner with HelmsBriscoe to increase awareness of offerings and increase revenues. ● Solicit new and existing accounts to achieve revenue goals.

Director of National Accounts, 11/2019 to 10/2020

Loews Santa Monica Beach Hotel – Santa Monica, CA

● Generated a pipeline of $1.1 million, exceeding sales goal by 130% in the first quarter of 2020 through effective networking and marketing strategies to grow new and existing business and increase productivity.

Senior Sales Manager, 10/2018 to 11/2019

Omni Providence Hotel – Providence, RI

● Achieved 90% of annual guestroom and food & beverage revenue goal as of October 2019 ● Collaborated with Go Providence (CVB) and the Rhode Island Convention Center to maximize the client experience and successfully obtain city-wide association meetings from the Mid-West and Mid-Atlantic markets with a focus on multi-year bookings.

● Connected with prospects through multi-pronged approaches, including trade shows, cold calling, and networking.

● Held weekly meetings with the Director of Sales and Marketing to review trends and overcome sales obstacles.

Director of National Accounts, 11/2006 to 10/2018

The Don CeSar Hotel – St. Pete Beach, FL

● Focused on the technology vertical market by conducting local sales calls and client events, resulting in increased interest and definite bookings.

● Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches. ● Mentored and trained sales coordinator, resulting in a promotion to Conference Services Manager.

● Collaborated with CVB, National Sales, and third-party rep firms to create best practices and marketing initiatives resulting in increased revenues and multi-year bookings.

● 2017: Achieved 97% of total guest room and food & beverage goal.

● 2016: Achieved 145% of annual revenue goal.

● 2015: Achieved 135% of annual revenue goal.

● 2014: Achieved 142% of annual revenue goal.

● 2013: Achieved 105% of annual revenue goal.

● 2012: Achieved 120% of annual revenue goal.

● 2011: Achieved 75% of annual revenue goal.

● 2008-2010 Achieved 120% of annual revenue goal.

Server, Restaurant Supervisor 8/1998 to 11/2006

The Don CeSar Hotel – St. Pete Beach, FL

EDUCATION

High School Diploma

Middletown High School - Middletown, RI

Business Management

St. Petersburg College -St. Petersburg, FL

Hospitality and Tourism Management Certificate: 04/2020

Florida Atlantic University - Boca Raton, FL

Post Crisis Hospitality Management Certificate: 12/2020

University of South Florida - Tampa, FL

Digital Marketing and E-Commerce Certificate: In the process

Google Career Certificates

AFFILIATIONS

● Member of FICP, 2018 to 2020

● Member of FSAE, 2013-2018

● Member of MPI, Tampa Bay Chapter, 2010-2018

Membership Committee, 2017-2018 Director of Special Events & Fundraising 2014-2015

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