Digital Marketing West Virginia

Scott Vasilisin

*** ****** ****** ********, ** 814-***-**** **********@*****.***

Education

West Virginia University

Bachelor of Science in Business Administration (BA)

• Dual Major in Finance with an area of emphasis in Investments and Marketing GPA: 3.8 WORK EXPERIENCE

Nxt Era Marketing, LLC

COO & Co-Founder January 2020 – Present

• Establish and successfully operated a full-service digital marketing company, specializing in all aspects of the digital funnel.

• Lead a team of digital marketing professionals, fostering a collaborative and results-driven environment.

• Develop and implement comprehensive digital marketing strategies to increase brand visibility, customer engagement, and lead generation for clients.

• Manage client relationships, serving as the main point of contact & ensuring high levels of customer satisfaction and retention.

• Conduct market research and competitor analysis to identify emerging trends and opportunities for client campaigns.

• Oversaw the creation and execution of integrated marketing campaigns across various digital channels, including social media, SEO, SEM, email marketing, and content marketing.

• Utilize analytics and data-driven insights to optimize campaign performance, measure ROI, and provide clients with actionable recommendations for continuous improvement.

• Stay up to date with industry best practices and emerging technologies, implementing innovative solutions to drive business growth and stay ahead of the competition.

• Generate new business leads through networking, referrals, and strategic partnerships, resulting in continuous growth

• Demonstrate a track record of delivering measurable results and achieving marketing objectives for clients across diverse industries.

Nxt Era, LLC

CEO & Founder January 2020 – Present

• Created and built a profitable business channel from zero to six figures in first three months as sole proprietor

• Launched an abundance of marketing campaigns to scale the brand; Paid Ads, Affiliate Marketing, Influencers, etc.

• Manage and maintain relationships with 500+ personal clients with 5,000+ following and counting

• Collaborate with designers, marketers, and big-time influencers across all channels, in network, to increase brand awareness

• Effectively built and maintained long lasting client relationships

• Focus on Client engagement and provide assistance to maintain high retention rate

• Analyze quarterly numbers and assess where to focus to increase sales growth GTS Securities, LLC (New York Stock Exchange & Midtown NYC) August 2019 – December 2020 Rotational Analyst

• Salesforce Administrator importing and efficiently filtering client data among different entities within the platform

• In charge of Financial Planning & Analysis (FP&A) ensuring business numbers balance properly across the firm monthly

• Prepared reports and presentations for overall business performance month over a month

• Significant role in business development & strategically leading teams on how to efficiently use Salesforce & JIRA platforms

• Engaged in proprietary trading on the floor of the New York Stock Exchange working closely with the algorithmic strategy

• Analyzed order flow and maintain a fair and orderly market by offsetting large order imbalances

• Engaged in Business Strategy conversations on how to maximize business performance and mitigate expenses

• Rotated between the Business Strategy & Development, CRM team, and Prop. Trading portions of the company HONORS/AWARDS/SKILLS

• Leadership skills, Dedicated, Excel in fast-paced, dynamic environments, Great communication skills, Possess excellent investment / business judgement, Efficient, Curious, Reliable, Intellectual & Innovative thinking

• Growing and scaling brands digitally, verbally, etc.

• Large network of famous influencers

• Computer Skills: Bloomberg, SAP, BPC, PBCS, Microsoft Excel, Word, PowerPoint, Adobe Video Editor, After Effects

• Proficient in Google, Facebook, Instagram ads and tracking CTR, PPC, and conversion rates

• Certified in Bloomberg Market Concepts and Thompson Reuters

• Inducted and recognized as a Designated Market Maker in the New York Stock Exchange history books

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