Customer Service Business Development

Imelda P. Pines

Phone: 520-***-**** Email: ad09tf@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/imelda-pines-57814516 Customer Service – Campaigns Business Development Sales Helping Companies Translate Their Business Goals to Reality An established senior Marketing / Corporate Communications leader with extensive experience in steering full-scope multi- platform marketing endeavors to augment overall profitability and to enhance the market share of companies. Solid work history of devising, refining, and deploying optimized marketing and communications strategies to launch, revamp, or boost brands and brand image. Work closely with the C-suite executives/Upper management to plan and implement long-term Market Development, Product Management, and Market Penetration Strategies to drive business growth. A field-tested leader with an in-depth, comprehensive prowess in delivering transformational business results for clients and customers with expertise in interdepartmental coordination and communication. Proven as a strategist for coming up with lucrative and creative solutions for enhancing performance and is notable for undertaking multiple spectrums of tasks in the interest of the growth of any given role. Lead teams to find new opportunities and seek out proven methodologies to continuously improve processes and products to increase revenue, profitability, and elevate the client experience. Command top-notch training, presentation, and interpersonal skills, and proficiently adapts to demanding environments.

~ Skilled change agent adept at building cross-functional relationships with C-Level executives; Proven success in creating compelling messages and campaigns that employ multiple marketing channels. ~

~ Adept in synthesizing marketing data and transforming into actionable business insights, impactful visual analytics, dashboards, and KPI matrices to drive flawless execution. ~

Business Development & Expansion Project/Program Management Leadership & Team Building

Corporate Communications Strategic & Operational Planning Public & Media Relations

Product Marketing / Launch Strategy Budget Management Stakeholder Engagement

Integrated Marketing Communications (IMC) Consumer Research & Analyses Tactical Market-Penetration PROFESSIONAL EXPERIENCE

RICMEL PRODUCTIONS LLC - TUCSON, AZ [NOV 2007 – PRESENT] Researcher / Marketing Director

Spearhead all marketing efforts and corporate services, including Market Research, Business Development, Marketing, Communications, Budgets, Training Programs & Oversight of Consulting Teams. Advise in the Planning & Implementation of key projects in areas of expertise. Establish new organizational structures, systems, and policies for the company. Set strategic goals & objectives and identify strategic opportunities. Conduct market research and project feasibility studies and integrated the results and data into the companies’ decision-making process regarding various target projects. Manage local

& international strategic partnerships and alliances and maintain relations.

• Researched & implemented marketing campaigns for ten years+ in retail, insurance & non-profit programs.

• Wrote synopses of multi-award-winning short films (Bequest 2018; Apache Girl 2021) recognized globally.

• Designed social media/ promotional campaigns for non-profit and private corporations.. BROOKS BROTHERS - TUCSON, AZ [JUN 2016 – OCT 2018] Department Supervisor

The oldest apparel brand in continuous operation in America. Directed the overall Marketing, Business Development, & Communications programs, including the strategic leadership of daily department operations. Designed, developed, & executed Customer Acquisition/Retention strategies. Complied to brand consistency through merchandising, signage, and visual presentation.

• Led a company Team during fundraising for St. Jude Cancer Research.

• Assisted in increasing store sales by 30%, controlling shrink and payroll expenses. Page 1 of 2

IMPACT OF SOUTHERN ARIZONA - TUCSON, AZ [APR 2012 – OCT 2015] Non profit Program Manager

A nonprofit organization providing assistance to residents in Tucson, Marana, Oro Valley, Catalina and Pinal County. Managed daily operations of food/ clothing banks and adult education program. Recruited and trained Volunteers, created business strategies, implemented policies, oversaw customer service, managing inventory, improved procedures, and developed promotional material.

• Recruited, trained, and managed over 227 volunteers ages 16 – 75 from diverse cultural backgrounds.

• Initiated clothing and food drives -- collected over 48,000 pounds of canned goods and apparel.

• Designed & wrote Volunteer Policy & Procedure Manual for Food & Clothing Bank programs. MHC HEALTHCARE, INC - TUCSON, AZ [DEC 2008 – JAN 2010] Non profit Sales / Program Manager

The oldest community health center, providing continuous health care since its incorporation in 1957. Led all of the branch’s sales processes, regional operations, and business development with complete P&L accountability, including managing all front-end activities and expanding the regional sales representative network. Held complete accountability for managing budgets, customer support, training programs, marketing efforts, human resources, customer service, and business development.

• Wrote a press release resulting in $5000.00 worth of advertising (television slot): KVOA Ch.4 News, Sep. 21, 2009. Created the website: www.cottonblossomthriftstore.com.

• Recruited and motivated (62) volunteers within six months; solicited over 4K pounds of household items.

• Designed & implemented a Clothing Bank program from infancy (2009) to entire operations. PRIOR EMPLOYMENT DETAILS

• NEW YORK LIFE INSURANCE - SAN MATEO, CA Licensed Agent APR 2001 – JUL 2002

~Made cold calls, needs analyses and live presentations on life insurance & long- term care products.

“Top Ten Agent List” Oct 2001.

• ARNOLD R, RABIN. MD – SAN FRANCISCO, CA / NOV 1986 –JUNE 1988

~ Managed a two-doctor office, Neurologist and Ophthalmologist servicing two locations and schedules. Supervised office operation; assisted in minor eye procedures and administration to include insurance billing. PROFESSIONAL DEVELOPMENT & CREDENTIALS

BA: Business Management [1997-2000] University of Phoenix - San Francisco, CA Certfifications and Training:

• 2023-2023 - AI Masterclass—Artificial Intelligence on Marketing platforms

• 2018-2022 - Microsoft Publisher; Digital Marketing/ Social Media Strategy, Groove Digital Academy; Leads Generation

• 2013-2014 - Digital Field Production, Access Tucson Cox 20 / Comcast 74, Tucson, AZ

• 2018-2022 - Social Media / SEO / LinkedIn Training, Josh Turner Online Courses

• 1990-1992 - Newsroom Internship, FOX KTVU Channel 2, Oakland, CA

• 1987-1987 - Medical Office Management, City College of San Francisco, San Francisco, CA

• 2022 – Fingerprint Clearance / CPR First Aid Certification Technical Proficiencies: Microsoft Word/ Publisher, Google Meet, Zoom, Webinar, Filemaker Pro, Aspen, FinalCut Pro Familiar with Excel, Power Point, Quickbooks Pro/ POS; Click Funnels; Video Editor; Profit & Loss Analysis. Cont. IMELDA PINES

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