SHAYDA WINDLE

PH: 703-***-**** ***** Strathallen Court Purcellville, VA 20132 ad09rv@r.postjobfree.com

SolarWinds, Reston, VA Jan 2023- present

Senior Product Marketing Manager, Public Sector

●Create content to support brand awareness and sales for public sector team to include federal, SLED, and healthcare verticals via webinars, white papers, blogs, articles, case studies, social media messaging, email campaigns, event collateral and more.

●Support common criteria and public sector certification activities with customer messaging

●Work across marketing, product management, product marketing, sales, PR, and channel marketing teams to ensure public sector awareness, pipeline, and revenue growth

●Serve as a voice of the public sector to the SolarWinds product pillar teams; understand product positioning and make recommendations shifts in public sector strategy and tactics to team.

DRT Strategies, Arlington, VA 2022

Product Marketing

●Led product marketing for DRTConfidence, the only tool to pass FedRAMP criteria for automation of ATO packages

●Produced integrated campaigns and increased brand awareness for DRTConfidence through webinars, email campaigns, PR outreach, and social media

●Implemented marketing automation tools to generate product awareness. Built database and marketing automation programs to track campaign performance and improve processes using HubSpot, Zoom webinars, LinkedIn, and other tools.

sw creative services, Loudoun, VA 2018- 2022

Marketing Consultant

●Serve as marketing consultant for multiple clients; develop and execute integrated marketing campaigns with the goal of generating awareness, leads, and revenue. Clients include: Bankers Association for Finance and Trade (BAFT), Greenhill Media, Hughes Network, SolarWinds, and Strategic Communications.

●Develop and execute integrated marketing plans for multiple clients to include digital and thought leadership campaigns, social media marketing, graphic design, and PR services. Manage marketing activities and content creation for multiple clients from project initiation to execution.

●Develop and implement marketing strategies, placing a focus on increased brand awareness and customer engagement. Manage online communities, delivering interesting, relevant content updates to drive customer interaction.

Strategic Communications Group, Mclean, VA 2016- 2018

Account Manager

●Served as account manager contact for multiple clients; conducted meetings to gather requirements and confirm scope of work and deliverables. Created project plans, and managed program execution on assigned accounts.

●Managed tactical components of thought leadership and sales enablement programs to include content creation such as articles, blog posts, infographics and eBooks, social media strategy.

●Researched and analyzed market trends and competitive landscape for clients; conducted interviews with subject matter experts to provide industry insights for editorial content. Provided direction and managed editorial calendar for multiple clients; used Google Analytics and other tools to analyze campaign results and make recommendations for improvement on regular basis.

Capital One Financial Corporation, Mclean, VA 2011- 2016

Marketing Project Manager

●Provided marketing support for National Expansion team through integrated campaigns to include: mass media, sponsorships, and lower funnel direct response activities.

●Implemented integrated marketing plans to include online ads, social media, pr, direct mail, email, and in-store signage for launch of Capital One 360 Cafes in Boston. Held status meetings to keep stakeholders informed on project status and execution and managed relationships with vendors.

●Served as end-to-end manager for all customer related communications sent via direct mail, email, and online for Capital One Bank. Drove cost savings of over $1MM due to data analysis, research, and cost negotiations with vendors on multiple efforts.

●Facilitated reviews of customer communications with stakeholders to ensure alignment with business strategy, brand standards, regulatory requirements, and accurate formatting for production with print vendors.

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Sallie Mae, Reston, VA, 2007-2011

Marketing Project Manager

●Developed and managed project plans and milestones for several high-profile strategic business and marketing roll outs including the implementation of new pricing, products, and regulatory web enhancements, as mandated by the Higher Education Opportunity Act.

●Led core group meetings to identify, track, and remediate risks and issues; managed project changes and cross functional business communication to accomplish project work.

●Managed communications laterally and vertically to accomplish mission by engaging and ensuring participation from different business units as needed for phases of projects.

●Implemented processes and created efficiencies within Unica PLAN, Sallie Mae’s marketing resource management tool, by streamlining tasks which resulted in a 30% increase in production.

CAPGEMINI CONSULTING, Herndon, VA, 2006-2007

Communications Coordinator

●Worked with executive leadership to create annual marketing plans to include event management, press releases, email and direct mail campaigns; Scheduled and planned all events and trade shows for group.

●Served as a media contact, pitched stories, and established relationships with reporters to build awareness for new company; wrote, edited, and distributed press releases across wires and online sources.

●Conducted weekly email marketing campaigns; tracked metrics and used data to create and implement marketing strategy.

SPRINT NEXTEL CORPORATION, Reston, VA 2004-2006

Financial Analyst

●Managed relationships with suppliers from contract signing to closing, ensured timely payments and all FCC required paperwork and information was collected and trained colleagues on processes.

●Worked with IT consultants to create system updates to account for payments made. Analyzed contracts, reviewed payment terms, and audited invoices against them. Reviewed and reconciled expense reports and participated in FCC mandated audits.

Education

GEORGE MASON UNIVERSITY, Fairfax, VA

●Bachelor of Business Administration in Marketing (2005)

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