KATHLEEN M. CARLSON-BYRNE

San Diego, CA 650-***-**** ad08ym@r.postjobfree.com www.LinkedIn.com/in/kathleen-byrne

Marketing and Communications

Visionary marketing and communications professional with 15+ years of experience focused on content, branding, and creative marketing roles. Customer service-focused, strategic, results-driven independent contractor with a track record of delivering exceptional results through operational marketing business process improvement and technology-based solutions. Supporting compliance, policies, and procedures and practicing timely executions of standard operating marketing procedures.

CORE PROFICIENCIES

Advanced Critical Thinking Customer Experience Marketing Analytics Online Marketing Google Drive Editing

Marketing Strategy Marketing Research Email Marketing Business-to-Business Media Strategy

Microsoft Excel Market Research AI Integration Team Collaboration Skills Project Management

Event Management Public Relations Advertising Agile Methodology Consumer Engagement

PowerPoint Computer Programming Software Development Applications in C# .NETCore

SQL My SQL/Dapper HTML5 CSS JavaScript ASP.NET Digital Marketing Branding Marketing

PROFESSIONAL EXPERIENCE

Freelance Marketplace – San Diego, CA

Freelancer – Content Marketing and Copywriter Jun 2015 to Present

Collaborate with clients in completing all phases of marketing projects, from planning to on-time completion of quality deliverables.

Customize brand message to reach and capture the target audience's interest and drive engagement.

Present clients with unique and high-impact copy options based on overall marketing objectives.

American Contract Bridge League (ACBL) Unit 539 – San Diego, CA Jan 2015 to Present

Marketing and Public Relations Chair – Board of Directors, ACBL Certified Tournament Director and Teacher

Create and publish bi-weekly E-blasts and a monthly column in the D22 Connection: https://online.fliphtml5.com/uvuw/eycf/

Manage digital media and marketing, tournament flyers, online pro-auction, posters, social media, website, and promotional materials.

Promote and teach bridge to senior citizens and high school students in an 8-week class annually.

oReceived the ACBL Goodwill Award for District 22.

oTop fundraising team for the Longest Day in San Diego from 2021-2023.

oTop ten ACBL fundraising team nationwide for the Longest Day from 2016-2023.

Peniche & Associates – San Diego, CA Jan 2012 to Jan 2015

Communications Specialist – Remote – Full-time

Responsible for defining the scope of work and providing world-class customer care to internal and external clients on every call while maintaining performance and quality standards.

Managed digital marketing campaigns and platforms, including Facebook, Twitter, Instagram, and Google.

Prepared, line-edited, and researched medical information transcribed.

Customized contracts, agreements, and provisions and wrote Doctor’s reports, contracts, and summaries daily.

Planned corporate meetings yearly and team-building events in the San Diego Community.

Partners Urgent Care – San Diego, CA Jul 2011 to Nov 2011

Marketing Account Manager – Full-time

Supported and initiated Worker’s Compensation processes to ensure Urgent Care complied with employer group requirements.

Oversaw volume trends and weekly summary reports determining marketing strategies for Urgent Care.

Supported account management and established relationships with local community organizations to

increase presence and visibility for Worker’s Compensation volume.

The Carlson Company/Mission Janitorial & Abrasive Supplies – San Diego, CA Jun 2010 to Dec 2019

Marketing Support Specialist – Independent Contractor

Conceptualized and identified final catalog content and images.

Uploaded, approved, and categorized new catalog items from SXe into the online storefront /web browser.

Developed and presented Mission’s branded private-label chemical products.

Coordinated various special projects and marketing-related activities, including flyers and promotions.

Created a File Transfer Protocol site for marketing documents sent to vendors and service providers.

Humboldt State University – Arcata, CA Jun 2009 to Jun 2010

Publicist – Independent Contractor

Researched, developed, and distributed promotional materials.

Supervised publicity funds and supported teachers and consultants providing Professional Development.

Served as the key central point person for generating publicity.

Secured media for the program in local newspapers.

Mad River Hospital – Arcata, CA Jun 2006 to Feb 2009

Marketing Manager – Full-time

Developed, implemented, and managed all marketing campaigns and plans using appropriate techniques and strategies of creative briefs, market research, print/online advertising, direct marketing, and outdoor advertising.

Increased brand awareness through the development and management of hospital marketing.

Partnered with managers, physicians, and administration to integrate public relations and events into a marketing plan.

Implemented plans to help ensure hospital success, market share, and revenue goals.

Oversaw all public relations activities, events, and media coverage for the hospital and authorized press releases, newsletters, flyers, video copy, and broadcast emails.

Women’s Health Center was fully booked for Mammograms within a month after the marketing campaign launch.

Los Altos Village Association – Los Altos, CA Jan 1996 to Aug 2002

Executive Director – Full-time

Managed and directed office operations, supervising staff and subcontractors with an operating budget of $800,000.

Oversaw all functions within the Business District of 500 Businesses, non-profits, and merchants.

Supervised 400+ volunteers in high-profile community events.

Planned and orchestrated the Los Altos Arts & Wine Festival with 500 artists, 50 food vendors,

and seven wineries.

Collaborated with the Board of Directors in structuring and negotiating media programs and co-op advertising.

Secured $300k in grants from Packard Foundation for the downtown Beautification Program and multiple corporate and media sponsors, as well as $700,000 in cash and in-kind sponsorship.

oDeveloped innovative strategies that exceeded LAVA’s financial goals by over $400,000.

EDUCATION/CERTIFICATIONS

BACHELOR OF SCIENCE IN APPLIED MARKETING & ADVERTISING

GRAND CANYON UNIVERSITY-COLANGELO SCHOOL OF BUSINESS – PHOENIX, AZ

MASTER OF BUSINESS ADMINISTRATION WITH AN EMPHASIS IN MARKETING

GRAND CANYON UNIVERSITY-COLANGELO SCHOOL OF BUSINESS – PHOENIX, AZ

EXPECTED FEBRUARY 2024

MICROSOFT SPECIALIST CERTIFICATION. 2015

PROFESSIONAL SCRUM MASTER 1 CERTIFICATION, 2020

TRUECODERS CERTIFICATION, 2020

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