CAROLINE ARENA

ad08pu@r.postjobfree.com • LinkedIn

Fort Collins, CO 80526 • 970-***-****

Marketing Traffic Coordinator Profile

Adaptable and detail-oriented professional with strong aptitude for developing and implementing strategic marketing plans and ensuring overall business profitability.

Ability to execute marketing initiatives, boost brand awareness, and attain/retain customers. Capacity to oversee event planning and logistics, manage reservations, and ensure successful execution within set timelines and budgets. Talent for assessing market trends, coordinating sales efforts, and assuring continuous growth. Capable of promoting products/services and attaining short/long-term financial objectives. Efficiency to lead, train, and improve performance of cross-functional teams. Adaptable and creative individual with talent for prioritizing and managing multiple projects with utmost professionalism within hybrid and remote settings.

AREAS OF EXPERTISE

Marketing

Revenue Generation

Project Management

Project Coordination

Graphic Updates

Brand Recognition

Event Logistics

Strategic Planning & Execution

Cross-Functional Collaboration

CAREER EXPERIENCE

Franchise Marketing Coordinator, Self Esteem Brands LLC – Woodbridge, MN March 2022 – Present

Support Franchise Marketing Director across four key brands by ensuring timely delivery of marketing projects for franchise development as per defined schedules/deadlines. Approve franchise development marketing projects and analyze key performance indicators (KPIs) through collaboration with brand marketing, brand expression, sales, legal, and creative agency. Facilitate project progress by participating in and managing timelines during status meetings with digital creative agency and PR agency.

Increased brand awareness by creating new territory graphics and crafting compelling copy for daily social media posts.

Ensured seamless execution and showcased franchise brands to target audiences by managing offsite trade shows and events.

Contract Marketer, Arena Marketing LLC – Fort Collins, CO July 2017 – Feb 2022

Spearheaded new business growth as primary point of contact, engaging in marketing outreach, event follow-up, and client appreciation efforts. Executed thorough research to ensure validity, participation, and ROI for national trade shows, managing all logistical aspects. Offered B2B and B2C marketing support, event coordination, social media management, website upkeep, graphics maintenance, and metrics analysis. Updated principals regarding quarterly objectives through proactive communication.

Elevated brand and corporate identity on various social media platforms through strategic management.

Boosted online sales by 40% for CPG line by managing web content and posting engaging social media updates on weekly basis.

Contracted with prominent clients, including Insight Integrated Systems, New Century Mortgage, Western Digital, Liberty Tax, City of Fort Collins, Joy Organics, and PrimeEx.

Senior Concierge & Event Coordinator, Maui Concierge Service – Maui, HI May 2010 – May 2017

Planned and executed diverse range of statewide activities and events, catering to worldwide guests visiting Hawaii. Oversaw venue selection, ticketing, transportation, dining arrangements, activities, and contractual agreements for beach weddings, golf tournaments, reunions, and conferences through effective coordination with clientele.

Received multiple heartfelt customer letters praising unparalleled service provided.

Recognized as top producer of activity sales for surpassing annual revenue goal by 12%.

Grew new business by 20% through partnerships with hotel group sales, travel agents, property managers, and visitors bureau.

Promoted new associates’ understanding of state culture, proprietary software, and vendor programs by offering valuable guidance on best practices and effective mentorship/training.

ADDITIONAL EXPERIENCE as Public Relations Internship at WJZ-TV – Baltimore, MD, and Freelance Feature Writer at Columbia Times.

EDUCATION

Associate of Arts in Graphic Arts (Dean’s List) Platt College – Newport Beach, CA

Associate of Arts in Mass Communications & Media Catonsville College – Catonsville, MD

TECHNICAL PROFICIENCIES: Microsoft Office Suite (Outlook) • Google Docs • Twitter • LinkedIn • Instagram • Adobe Creative Suite • WordPress • Dropbox • Slack • Zoom

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