PROFESSIONAL SUMMARY

Brand and Digital Marketing executive with global Strategic, Demand Gen, and Social media experience. Successful leader in B2C/B audiences. Strengths focus on innovative digital marketing vision, leadership and strategy in a competitive environment. Dynamic marketer with extensive media and emerging technology experience. Financial P&L expert with focus on ROI. Scrum master.

EXPERIENCE

Winetasters of Larchmont

Head of Marketing, GM and Managing Partner – Successful Digital Wine business 2020-Present

Digitally transformed to new DTC and mobile ecommerce platforms. Built hospitality, events and loyalty program

Lead all Brand, Digital Marketing and GM (P&L) decisions for hybrid wine business

Developed social media on IG, FB, X and wine searcher, over 2k followers. Built demand gen and email program

Established all paid digital media: SEM, Programmatic, Email. Built revenue over 31% growth in revenue and margins YOY

Led all Partner, Manufacturer and Wholesaler relationships. Inventory mgt, procurement, and positioning. WSET II certified

IBM, NY 2017-2020

Portfolio Marketing Executive, Global Technology Services – North America

Led all Digital Marketing efforts (Digital, Social, Content) for SaaS service lines: Cloud, AI, Cyber Security

Managed Marketing Funnel, Lead Gen and inside sales team for 40% increase in MQL leads through SFDC, SFMC

Headed social & digital content team of 15 developing client Case studies, Videos, White Papers for lead nurture

Lead channel marketing with RedHat and ServiceNow. Led all Demand Generation, Event, Bus Dev

Utilizing agile project mgt, created all branding, content and demand gen for low funnel leads

Pitney Bowes Inc., Stamford, CT 2011-2015

Head of Digital Marketing & Communications (2013-2015)

Developed global digital center of excellence, best practice and expertise: created strategy for NA, EMEA & APAC

Spearheaded transformative digital GTM strategy, transitioning field/inside sales to digital acquisition channels

Global marketing leader and decision maker for SEM, Lead Gen, Display, Social and Ecommerce. Led $100 million P&L

Led B2B lead management, CRM, marketing automation and sales pipeline development with SFDC and Marketo

Devised and led digital marketing strategy for three B2B divisions (SaaS and Software). 40% growth YoY

GM - SMB Marketing North America (2011-13)

Small Business Division GM of 26 in acquisition, retention and direct marketing activities for 800k SMB clients annually

Exceeded budgeted revenue in SMB equipment & services- acquisition, retention by 20%, increased in ROI for FY’s ‘12-14

Led all digital marketing and media agency relationships for product branding, events, AB testing and lead gen campaigns.

Launched suite of three small business B2B SaaS software products: Online Postage, QR Code and Mobile website

Managed 6 TM call centers for inbound & outbound campaigns in both acquisition and lease renewal marketing

Direct Wines Ltd., Norwalk, CT 2008-2011

Vice President of Digital Marketing – Upscale online consumer wine company

Launched global ECommerce website and merchandise strategy with UK office within 3 months of launch

Generated $6 million in revenue from digital activities within 1st 6 months. Led media testing rigor. Managed P&L

Launched Virgin Wine club. Acquisition Marketing and ECommerce utilizing: SEM/SEO, Programmatic, Social

Global brand liaison to Virgin Group UK. Worked internationally with UK, Australia, SA and Hong Kong

Led PR, Marcom and business development activities with Virgin America, Virgin Atlantic and Virgin Mobile

Scholastic Publishing Inc., New York 2004-2008

Group Director - Digital Marketing (2005-2008)

Led team of 25 and exceeded revenue/profit goals by 30% for 2 consecutive years. Managed group P&L and

Developed robust digital strategy for US and UK incorporating SEM, Ecommerce, lead gen, display, social.

Managed 4 TM call centers for inbound/outbound campaigns in both acquisition and retention marketing

Launched global digital acquisition group for Disney, Nickelodeon and Dr. Seuss club business to #1 channel

Director–Digital & Ecommerce Marketing (2004-2005)

Monetized entire email marketing and digital impression by creating custom Ecommerce and banner advertising platform

Developed acquisition modeling platform with research to optimize co-reg. platforms and qualify leads

Created new landing page marketing strategy utilizing flash technologies doubling conversion

Key brand partnership liaison and negotiator of licensing with Disney and Nickelodeon for equity and revenue sharing

Philip Morris USA, New York, NY 1999-2004

Brand Manager – Premium Brands (2002-2004)

Created annual retail game plan utilizing IRI/Nielsen syndicated share and volume trend analysis

Launched new line-extension, managed new packaging creative, print, manufacturing roll-out plan and pre/post retail analysis. Reached 95% distribution of target markets within 3 months

Created marketing strategy to incent consumers, utilized IRI research and consumer penetration data

Developed briefs for brand equity positioning and placement for creative direction to agency

Managed $100 million budget. Reduced promotional spending by 20%, maintained share volume goals

Associate Brand Manager – Multi-Brand (2000-2001), Assistant Brand Manager- Direct(1999)

Developed annual brand plan using multiple sources: POS, Print, FSI and Direct Mail

Promotions included: retail advertising, coupons, sweepstakes, merchandising catalogs

Developed and led $20 million Catalina Marketing program for Supermarket retail channel

Increased consumer loyalty by 20% through quantitative panel research

Created FSI market selection strategy by integrating market penetration and syndicated data (Nielsen/IRI)

Managed national supermarket retail using Catalina. Launched new line extension

EDUCATION

IONA UNIVERSITY, New Rochelle, New York

Bachelor of Business Administration-Management Major

Sigma Delta Phi Fraternity

Marketing and Management Club

SKILLS, TECHNOLOGY & LEADERSHIP

Certified Agile Scrum Master – Software Development

MediaMath DSP/DMP Advisory Board, Conversant Advisory Board

Digital channel expertise: SEM, SEO, Programmatic, SFDC, SFMC, DSP, Social, Marketo, SilverPop

Board Member - Yada Yada, Mobile Game App Startup

WSET Certified II Level

Traditional channel expertise: DM, Telemarketing, Print Advertising, DRTV

Vice President and Coach of North Salem Soccer Club – 12 years

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