Anne L. Hill

Prosper, TX

ad08hz@r.postjobfree.com 813-***-**** www.linkedin.com/in/anne-hill

E-Commerce Executive

Drive Competitive Advantage and Grow Revenue in Omni Channel Landscape

Disrupt, transform, turn around, and optimize e-commerce businesses and digital experiences by bridging digital, performance marketing / media, customer experience, merchandising, and business development expertise while going the extra mile to implement services customers need. Passionate about creating frictionless experiences for customers and vendors / sellers to accelerate growth, not complexity. Guide strategy without compromising detail required to execute tactically.

Trusted Leadership: Influence across highly matrixed organizations and externally by building shared vision and strategic alignment.

E-Commerce / Marketplaces: Drive strategic initiatives on Amazon and other channels to connect buyers to brands in 1P 3P models.

Marketing: Lead customer acquisition, targeting, retention, brand awareness messaging and content strategy and execution.

Merchandising: Drive assortment strategies, inventory management, and vendor partnerships across numerous categories.

Business Development: Scale strategic partnerships, facilitating rapid business expansion and customer success and engagement.

Product Management: Define and integrate solutions that improve customer and employee experiences using agile methods.

CAREER HIGHLIGHTS

Led up to 35-member teams in strategic growth initiatives, achieving unprecedented results through disruptive solutions.

Improved revenue 15% in 1 year (Apothecary Products LLC).

Expanded GMV to $20M in first year (eBay’s Designer Collective).

Delivered +$50M in incremental sales (JCP.com Home Store).

Increased e-commerce sales from 26% to 32% of global business in 3 years (HSN.com).

Built creative business plans and solutions that enabled growth, including incremental inventory levels (+18%) and revenue (+4%) for platform’s largest brands and retailers (eBay’s Musical Instruments and Gear).

Drove e-commerce expansion through deep dive into analytics, boosting page views +18% and conversion +15% through strategic site merchandising changes, messaging improvements, and taxonomy enhancements (Apothecary Products, LLC).

Achieved goals by identifying white space opportunities, directing merchandising mix, and developing promotional marketing cadence, including site promotion, emails, paid marketing, and social media (Apothecary Products).

PROFESSIONAL EXPERIENCE

APOTHECARY PRODUCTS, LLC, Remote 2022 – 2023

Senior Vice President (SVP), Global E-Commerce

Led high-growth e-commerce business, for 8 brands and multiple categories. Direct digital strategy and execution across channels (Amazon 1P and 3P, Shopify, Walmart, Target, other DTC and B2B marketplaces), including full P&L management. Report to CEO.

Enabled +15% YoY increase in revenue by building and executing e-commerce and omnichannel $25M business in collaboration with cross-functional c-suite and SVP business leaders as executive team member.

Influenced cross-functional decisions through impact and investor / board member visibility, driving 7 channel launches.

Led media execution and reduced marketing spend by up to 30% across channels, aiding in 26% YoY EBITDA improvement.

Built and lead high-caliber, best-in-class 7-member e-commerce and digital marketing team, supporting growth accountability for each to execute end to end processes of assortment, advertising, and revenue growth across channels.

Foster relationships with Amazon teams and other high-growth marketplaces, gaining insights to improve conversions.

Grew market share from 9% to 14% by driving activations and brand awareness, improved CLV across channels through onsite advertising, SEO, off-platform social and digital ads, landing pages, and owned A+ web content.

MATTRESS FIRM, INC, Remote 2020 – 2022

Vice President (VP), Marketplaces

Drove end-to-end (e2e) third-party marketplace (AMZ and eBay) strategy to deliver $25M in incremental revenue growth in 2 years.

Collaborated with cross-functional partners (technology, merchandising, finance, marketing, customer service) in developing and executing channel expansion plans to build assortment and solve operational challenges for DTC expansion.

Hired and developed 6-member team, supporting individual accountability to build marketplace assortment and CX.

Spearheaded RFP for Channel Advisor integration, providing speed to market of items, pricing, inventory, and orders.

Anne L. Hill www.linkedin.com/in/anne-hill Page 2 of 2

EBAY, Remote 2013 – 2020

Head, Product Management, C2C 2019 – 2020

Oversee organizational C2C product strategies to grow C2C segment across eBay categories (+$8B in GMV annually). Collaborated with cross-functional partners (technology, finance, marketing, customer service) to develop integrated product improvement plans.

Led product teams and business unit partnerships using agile methods to build and iterate strategic initiatives that enhanced seller flow CX and improved listing flow speed by 45 seconds.

Senior Category Manager, Lifestyle 2015 – 2019

Delivered on strategic goals for musical instruments, entertainment, travel, tickets, and services businesses ($800M total) as general manager. Directed category manager team to achieve inventory growth targets and enhance customer experience.

Pioneered shift in industry mindset, increasing inventories on +25 brands by +30% YoY by forging relationships, articulating value proposition, and building never-before-seen authorized reseller program for brands that did not sell direct.

Drove events / promotional cadence and performance media marketing, growing Daily Deals business by +25% YoY.

Built pricing promotions and financing plans for category, resulting in 7 consecutive quarters of GMV growth.

Expanded brand awareness through third-party partnerships, tradeshows, and external advertising.

Lead, eBay Account Management, Fashion 2013 – 2015

Guided a team of 5 account managers through end-to-end process of sales pitch cycle, onboarding process, and ensuring customer success for 150 fashion-strategic accounts ($340M total sales).

Launched eBay Fashion Designer Collective by onboarding and managing 30 high-end designer fashion accounts.

Exceeded sales goals +18% by selling the eBay value proposition to new accounts, scaling adoption of services and executing on organizational marketing initiatives while managing pipeline and complex processes through Salesforce (SFDC).

JC PENNEY (jcp.com), Plano, TX 2011 – 2013

Senior Director, Digital Marketing and Testing, jcp.com 2013

Oversaw email marketing program, jcp.com home page, and digital landing page strategy, execution, and performance.

Improved influenced site conversion +5% through home page redesign.

Directed 25-member team (email team, A/B testing managers, marketing managers) driving CRM, customer engagement, marketing calendars, promotional cadence, reviewing performance metrics, and driving performance improvements.

Spearheaded RFP processes, selecting and integrating new email and A/B testing providers.

Senior Director, E-Commerce Merchandising, jcp.com 2012 – 2013

Facilitated e-commerce transformation. Directed strategic vision, merchandise assortment, and omni-channel site experience for $600M online Home division for web and mobile experiences.

Generated +$50M in incremental sales by leading 35-member team in e2e e-commerce experience management (inventory acquisition, digital marketing, site merchandising).

Director, Customer Experience, jcp.com 2011 – 2012

Recruited to disrupt status quo and drive sales. Led cross-functional team of 15 to improve digital CX, including Endeca internal search, A/B testing, usability, web analytics (Coremetrics), and UX architects. Oversaw shift to Oracle platforms for front- / back-end systems.

FOUNDATIONAL EXPERIENCE

HSN Director, E-Commerce Merchandising; Merchandising Planner, Softlines; and Buyer, Women’s Apparel

ABERCROMBIE & FITCH Merchant, Women’s and Girl’s Outerwear and Woven Tops

DISNEY DESIGN GROUP Brand Manager and Buyer, Disney Parks and Resorts

AEROPOSTALE Associate Merchandiser, Men’s Knits

BLOOMINGDALE’S Assistant Buyer, DKNY

EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor of Science (BS), Consumer Studies, University of Massachusetts, Amherst, MA

Member, CHIEF 2022 – Present

Advisory Member, Texas A&M Women in Leadership, 2022 – Present

eBay Emerging Leaders Program eBay Women’s Initiative Network for North America (WINNA)

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