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Product Marketing Process Management

Location:
Duluth, GA
Posted:
November 17, 2023

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Resume:

LALITHA BOMMANAHAL

Phone: 678-***-****

ad08eu@r.postjobfree.com · LinkedIn

Effectively providing strategic leadership for specification writing SaaS business unit and all facets of the BPM (Building Product Manufacturer) division with strong process management, talent management, sales, and product marketing skills.

EXPERIENCE

AUG 2020 – CURRENT

SR. DIRECTOR, MASTERSPEC® AND BPM SOLUTIONS ConstructConnect, Norcross, GA

• Process Management: Developing and maintaining business plans--from product marketing, sales development and coaching through to client onboarding and final product delivery. Ensuring the tripartite SLAs (service level agreements) are met.

• Cross-Functional Collaboration: Providing leadership and direction with new processes to facilitate cross-functional team collaboration with specification-writing teams, consultative sales, customer success and production teams between us and a sister company.

• Create Teams/New Roles: Created a new team and added new roles to the current business segment that focus on implementation and increased customer loyalty with retention and upsell revenue.

• People Management: Recruiting talent, aiding trainings, coaching, and mentoring teams.

• Enablement/Trainings: Developing materials and resources; facilitating org-wide training sessions; creating videos and other collaterals for internal and external product presentations and sales/retention strategies.

• Product/Project Management: Providing input on new product, developing GTM strategy, pricing, testing, and suggesting product features/enhancements and other workflow solutions.

• Market Research: Conducting VOC/VOO (voice-of-the-customer/voice-of-the-organization) sessions for ongoing product/service improvements, assess competition, identify gap analysis, and develop solutions to alleviate roadblocks.

• Technical Expertise: Product evangelist for sales and retention teams including enterprise-level customers. Managing pipelines and providing technical expertise on client product placement and presale evaluations. Developing recommendations for the new business sales teams and assist renewal business sales teams with client ROI (return on investment) user analytics and talk-tracks.

• Tracking and Reporting: Sharing recommendations on business processes for revenue recognition, assisted with creating financial goals, KPIs for tracking success. worked with accounting, finance and Salesforce/Backoffice teams.

• Contract Negotiations: Reviewing client agreements/special terms, providing input, liaise with the legal team to support closing sales deals. Proposed and executed contract amendments for the published content products. Resolving disputes and other conflicts.

• Operations: Working closely with business executives, creating scope of services to strategically affect direction of operations throughout customer lifecycle in a SaaS environment.

JAN 2017 – AUG 2020

DIRECTOR, MARKETING SOLUTIONS ConstructConnect, Norcross, GA

• People Management: Recruited talent, aided trainings, coached and mentored including co-developed career planning/advancements. Outsourced and managed a group of contract specification writers, handling contract workloads, agreement terms and payments. Led the team through change management.

• Business Development: Explored potential partnerships, proposed, and presented business deals and financial model recommendations to upper management.

• Sales Achievement: Exceeded sales and retention performance goals and fulfillment objectives responsible of $2M annually

• Project Management: Managed delivery on products, projects, and processes; handled both internal stakeholders and external clients through delivery.

• Marketing Strategy: Devised new deployment methods for existing digital marketing campaigns for existing and new customers establishing strong relationships as a preferred channel partner. Modified internal GTM strategy to increase sales and retention.

• Operations: Led operations of the Marketing Solutions team; balanced budgets, set compliance standards; decreased cost-to-serve by 50% with new processes/protocols. Achieved 25% higher project completion rates than the previous benchmarks. Designed and implemented workflow and tracking tools that increased process efficacy and improved product delivery speed.

• Financial Reporting: Accounted all finances pertaining to the business segment and reporting monthly; prepared for quarterly audits and reconciliations, P&L statements, budgets, etc. Additionally, created, and managed budgets for the business tier.

• Vendor Relations and Management: Managed vendor selections, negotiations, resolved invoice discrepancies and engaged various B2B partners for the entire business division.

• Sales Specialist: Represented ConstructConnect as a subject matter expert at trade shows; co-developed and trained sales teams; led pre-sales consultations and customer demos. Interfaced with product development, finance, sales operations and customer success teams. Prepared customer quotes, making product recommendations and designing packages.

• Conflict Resolution: Resolved internal and customer-related issues with various problem-solving strategies

AUG 2015 – AUG 2017

MARKETING SOLUTIONS MANAGER CMD Group/ConstructConnect, Norcross, GA

• Led operations for the Marketing Solutions team that involved products and service delivery.

• Engaged in various aspects of talent management including recruiting, performance management, coaching and mentoring staff.

• Developed and managed annual budget, including monthly and quarterly forecasts for financial performance.

• Created cost-to-serve models and devised workflow improvement strategies to lower delivery costs and increase profit margins

• Recruited new vendors/service providers to outsource tasks/potions of contractual obligation to decrease delivery time.

DEC 2014 – AUG 2015

OFFICE MANAGER Beauty Skin Laser, Johns Creek, GA

• Managed daily operations including finance, marketing, inventory, client relations and talent functions.

• Developed sales goals and products/services pricing, assisted front desk staff with client calls and conflict resolution.

• Managed all HR-related functions such as interviewing, training, coaching, and terminating.

JAN 2005 – JAN 2006

ASSISTANT ARCHITECT

ACI Architects, Singapore

• Design development, detailing, tender drawings, and specifications.

• Prepared construction drawings for consultants and E-submission drawings for government and statuary boards.

• Created 3D modeling for client presentations.

AUG 2001 – FEB 2004

PROJECT ARCHITECT

ARch plan, bangalore, india

• Worked with the principal architect on residential and light commercial projects.

• Assisted in town planning/urban design projects with Comprehensive Development Plan (CDP) objectives; created block models, site visits and client coordination.

EDUCATION

BACHELOR OF ARCHITECTURE (B’ARCH)

Bangalore University, IndiA

SKILLS

Team Leadership/Talent Management

Process Management

Business Strategy/Consultation

Service Delivery/Implementation

Oral/Written Communication

Market Research/Competitive Intelligence

Subject Matter Expertise/Specification

Customer Relationship/Satisfaction

Product Marketing

Trainings/Presentations

ACCREDITATIONS

• Council of Architecture (COA) Government of India, Registered Architect

• American Institute of Architects (AIA) Associate Architect

• Construction Specification Institute (CSI) Member



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