ad07mi@r.postjobfree.com • 615-***-****
www.linkedin.com/in/adam-quagliano-8102702/
www.silentgsolutions.com • Franklin, TN
Adam Quagliano
Director of Marketing and Creative Branding
Transformative marketing director with extensive experience in the commercial real estate, AEC, healthcare and business operations sectors. An effective manager of high performing design team operations for three continents. A dedicated leader of multi-channel marketing initiatives for major real estate projects that ensure consistent brand consistency, expand audience awareness and fuel engagement. A strategic storyteller who has overseen production of high value proposal work, resulting in billions of dollars of new development and construction contracts. Technical Proficiencies
Adobe Creative Suite – InDesign, Photoshop and Illustrator Canva Powerpoint Google Slides Figma Adobe XD Office 365
Career Experience
Lendlease, Nashville, TN 2006 – Present
Vice President, Head of Global Studio, US & Europe (2022 – Present) Manage new business development and marketing strategies for global real estate investment firm in US and Europe. Devise and implement digital, social and print advertising campaigns for 15 major urbanization projects. Manage agency relationships in the US and UK and oversee new advertising projects to ensure brand consistency and increase awareness.
• Established reputation of the renovated Elephant Park neighborhood in London as a thriving entertainment destination and green multi-use district through the execution of an eight multi-channel event and an intense ten month promotional campaign.
• Enhanced in-house UK design services by introducing video, animation and business support resources, resulting in reduced reliance on outside parties and cost savings of 40%.
• Successfully completed realignment and redesign of 21 existing brands in the US and Europe with the global Masterbrand through exclusive use of an in-house team.
• Launched the “Where Bold is Built” multi-media recruitment campaign to boost low employee morale, revitalize company’s image and perceived commitment to new construction projects. The campaign generated 8M+ total ad impressions served, 24K+ total clicks, and over 450 LinkedIn candidate leads. Vice President, Creative Services and Production Director (2014 – 2022) Oversaw all business development activities for the US including national development, construction businesses, and US Public-Private Partnerships. Orchestrated positioning and production of 50+ multi-phased bid packages totaling $20B+ in secured contracts. Served as Creative Director for all branding and graphic guidelines for all media in the US, Canada and Latin America regions. Managed all creative decisions, proposal time schedules, budgets, freelance staff and production fulfillment requirements.
• Collaborated with CA development team to secure a $15B development venture with Google for the largest urban regeneration project in company’s history.
• Enabled the wins of $6B in healthcare construction contracts including the US Veterans Affairs Hospital in Kernersville, NC as well as the $1.3B expansion of the Jacob K. Javits Convention Center in New York City.
• Instrumental in the formation of company’s US Center of Excellence and Global Knowledge Gateway platform to enhance communication access to SMEs and share best business development practices.
• Participation in the INSEAD Senior Leadership course spurred the creation of the Commercial Acumen Training course for middle and senior managers, an intense 3 day workshop introduced in 2016 that is now mandatory for leadership staff.
Creative Director (2006 – 2014)
Coordinated corporate branding and art direction activities for the US, Canada, and Latin America offices. Reorganized contract design team to refocus on enhancing performance of Department of Defense (DoD) housing contracts. Coordinated positioning, lead design, and production of multi-phased bid DoD contracts for privatized military housing valued at over $1B for providing ongoing maintenance and property management services for a 50-year period.
• Successfully secured contract making Lendlease the sole developer under the Privatization of Army Lodging (PAL) program, a $1.8B initiative to develop and renovate the Army’s entire stock of 12K+ on-base hotel rooms across 40 military installations nationwide.
• Led consolidation of four separate entities into a single Lendlease organization during 2011.
• Coordinated two global brand transitions including the rebranding of US military housing and lodging portfolio formerly using legacy Army brands.
White / Thompson, Nashville, TN 2004 – 2006
Art Director
Devised materials for branding, print, outdoor display, web, radio, and TV advertisements for a Nashville based advertising agency. Served as Lead Art Director for Saint Thomas Health Services, renowned as a top ranked heart hospital in Tennessee with a celebrated surgical staff.
• Created the “Promise” TV and print advertising campaign, which cast real surgeons as heroes and spokesmen for Saint Thomas. The campaign drove a patient increase to the Heart Institute, helping it retain its #1 ranking in Healthgrades for the three years following the campaign. Additional Experience
Art Director, Ibis Communications, Nashville, TN
Lead Designer—Nashville, PartnerComm Inc, Nashville, TN Graphic Designer, Wolf Group Advertising, Buffalo, NY Education
Associate of Arts in Commercial Art
Miami International University of Art & Design, Miami, FL Professional Training
Lendlease Commercial Acumen Program – 2017
Lendlease Aspire Program – 2014 - 2015
INSEAD Senior Leadership Development Program – INSEAD – 2014 Lendlease Future Leaders – 2009
Awards
• 1st Place, Corporate Identity – Society for Marketing Professional Service (SMPS) National Awards – 2013
• Gold Winner, Corporate Branding – Hermes Creative Awards, Corporate Branding – 2012
• Two Silver Awards, Tennessee ADDY Awards, 2005
• One Silver / Two Bronze Awards, International Association of Business Communicators (IABC) GoldPen Awards, 2003
• Three Awards of Excellence, International Association of Business Communicators (IABC) GoldPen Awards, 2001
• Two Silver / One Bronze Award, Western New York Awards for Creative Excellence (ACE), 1999