DonnaMichael

Ashburnham, MA ***** 978-***-**** ad07fj@r.postjobfree.com

Strategic Marketing Professional

Dynamic Marketing and Business Development executive with 20+year portfolio of success driving global marketing campaigns. Large business and start-up expertise. Instrumental in introducing Field Service and Call Center Applications, Cloud, big data, analytical tools, networking, and business process management products to the market. Expertise includes developing and deploying channel and partner programs. Dedicated to delivering vital projects on time and within budget. Six Sigma Black Belt with extensive experience in Kaizen, Lean/Agile and Voice of the Customer. Areas of expertise:

Competitive Product Positioning and Market Analysis Product Marketing

Product and Portfolio Development Integrated Marketing Campaigns Technical and Business Messaging Budget Management

Partner Recruitment Channel Management Account Management

SEO/SEM Interactive Web Design GTM Strategy and Implementation

Analyst and Public Relations CRM & ROI Metrics Salesforce Administration

ProfessionalExperience

Strategic Marketing and Business Consultant, M. Associates June 2021 to present

Business and marketing consultant developing and delivering profitable market and business strategies. Work with C-Suite and Corporate Officers to identify high-potential market opportunities. Advise on go/no-go decisions based on market and business analysis.

Key Contributions:

■Managed initial roll-out and proof of concept for an education technology start-up.

■Developed unique branding to differentiate start-up in a crowded EdTech market.

■Identified key contractual requirements and business opportunities for a healthcare provider.

oHIPAA Certified

oRevised imaging and messaging for consistent branding.

■Created a business plan and market strategy for an AEC client for use with its channel.

Marketing Executive, CSDP Corporation, Irvine, CA December 2013 to June 2021

Lead marketing and business development activities in support of CSDP’s Service Relationship Management (SRM) suite of consulting services and applications – from call centers to inventory and service contract development. Develop and deliver sales presentations and product demonstrations. Host webinars and represent CSDP at industry events and trade shows. Monitor industry trends and competitive announcements and develop response documents and sales tools.

Key Contributions:

■Re-focused marketing into new product development to meet current market requirements, including new technologies for call center handling – voice recognition, advanced portal design.

■ Built the corporate strategic plan with business objectives, pricing, corporate website, collateral.

■Certified in AWS and IBM Cloud – served as primary contact with vendors.

■Redefined business model to focus on a consultative approach as a competitive differentiator.

-Rebranded CSDP as a services-led consulting corporation from a software company.

DonnaMichael PageTwo

978-***-**** ad07fj@r.postjobfree.com

Communications and Marketing Consultant Ashburnham, MA Oct 2011 To December 2013

Contract assignments on business and marketing strategy. Consulted on the development of three online startups as well as large enterprise and government organizations.

Degree Controls, Inc., Milford, NH March – October 2011

Global leader of state-of-the-art thermal and airflow technologies.

Director of Marketing

Drove marketing team efforts for advanced stage start-up in networked thermal solutions for data centers and IT facilities. Developed integrated marketing plan and budget for AdaptivCool division. Led C-Level Executive team with product strategy and messaging meetings using Lean Sigma methods. Created and executed demand generation, lead generation, and awareness programs.

Key Contributions:

■Conducted Voice of the Industry research and repositioned company and products as provider of dynamic environmental control of closed building environments. Focused the brand and strategy to include office space as well as data centers.

■Designed and implemented partner program of resellers, systems integrators, commercial architectural firms in the data center marketing and building control systems integrators as well installing distributors.

■Identified and targeted channel partners with complementary product portfolios.

■Developed and presented insightful repositioning of the airflow management market to key investors.

■Boosted website traffic 150% in 3 months by implementing SEO and SEM search tools and metrics.

■Built cross-functional teams for optimizing website for commerce and search capabilities.

■Developed and scripted instructional technical presentations for enhanced customer web experience.

Vette Corp, Marlborough, MA January 2010-March 2011

Designer and manufacturer of reliable, well-engineered, low-cost integrated data center thermal solutions.

Director of Global Marketing

Led global marketing efforts. Drove lead generation, demand generation, media affairs, and special event management efforts. Administered $1M marketing budget. Implemented SEO and SEM search tools and metrics.

Key Contributions:

■Built Global Partner Program – US and China for Liquid Cooled product line.

■Conducted Voice of the Industry to reposition Vette product and business strategy; rebranded and re-launched Coolcentric division and corporate websites as a cohesive family of brands.

■Authored technical white papers and customer references.

DonnaMichael PageThree

978-***-**** ad07fj@r.postjobfree.com

Zatora Software, Broomfield, CO July 2008-January 2010

Developer of event alert management software; marketer of web-based DCM and BPM tools to IT industry and Fortune 500 market.

Founder/VP of Global Marketing

Piloted all global marketing efforts for this start-up software developer. Partnered with product engineering on demo development, sales training, pricing.

Key Contributions:

■Developed product launch plan with business objectives, corporate website, collateral and sales tools, press and analyst briefing packets, venture capital funding packets, and customer and partner communications.

■ Created interactive design for website including site mapping; drove efforts to optimize SEO/SEM.

■Established unique brand for start-up.

Fidelity Investments, Marlborough, MA June 2007- July 2008

Communications Consultant -Account Director

Principal communications contact for Fortune 500 clients. Developed and delivered Unified Communications products and services in support of health and welfare, defined contribution and defined benefits for large customer participants.

SUN MICROSYSTEMS, INC. Burlington, MA December 1998-November 2006

Key Contributions:

Strategic Marketing Manager, Communications Industry Center of Expertise

Strategic Marketing Manager, Customer Networked Services Marketing Manager and Six Sigma Black Belt, Customer Advocacy

■Defined strategic direction for new solutions offerings: utility computing, shifts in Asian markets and the geographic and vertical market movement.

■Identified new, profitable business opportunities for Sun’s professional services.

■Developed and delivered seminars positioning Time Dependent Reliability as a Solutions Service to Sun/Japan and key Sun partners. Developed and presented use cases for reliability and its impact on ROI.

EDUCATION

B.A., Liberal Arts/Journalism, Northeastern University

NYU School of Continuing Education, Certificate in Writing and Editing

Graduate Program, Management, Fitchburg State University

Six Sigma Black Belt/ CAP methodologies and Facilitation

Certified Inbound Marketing Professional

Certified HIPAA Professional

CITATIONS

Co-author of Customer Value Management patent applied for by Sun Microsystems patent pending: Patent No. SUN050675

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