Boris Lerner

ad07b5@r.postjobfree.com

718-***-****

SUMMARY

Results oriented professional with established record of success in all facets of B2B marketing and communications within professional industry settings. Demonstrated success in launching new marketing communications campaigns, from conception to execution and measuring ROI. Bring broad skill sets and adaptability to ever changing business objectives.

EXPERTISE

Web Design/Maintenance and Content Management

B2B Integrated Email and Social Media Campaigns

B2B Lead Generation, and Nurturing

Event Production/Management

Competitive Intelligence/Research

Communications and Media Relations

EMPLOYMENT

JASA

Volunteer May 2023 – Present

Making a real and lasting impact on the lives of older adults.

DWS Group (Formerly: Deutsche Bank Asset Management)

Marketing Communications Contractor May 2022 – May 2023

Produced impactful, engaging content, harnessed the full spectrum of channels available in support of the firm’ corporate and business objectives. Collaborated with cross-functional teams in a variety of areas.

Assisted with developing strategic marketing plans with focus on understanding B2B audience targets, buyer personas, and positioning of the DWS brand

Created and updated product content across a broad array of marketing vehicles to support asset raising efforts for both the institutional and wholesale distribution channels, including: fact sheets, presentations, sales flyers, talking points, sales ideas, ghost emails etc. Planned and executed quarterly update of all performance collateral under tight deadlines, ensuring updates prior to any data or compliance expiration

Worked collaboratively with Legal and Compliance to make marketing materials available for use by key stakeholders in accordance with the latest FINRA and SEC rules and regulations

Used Salesforce Marketing Cloud, developed creative and integrated email A/B test campaigns with a focus on full-funnel activities and demand generation

Managed all aspects of social media campaigns, delivered content through Sprinklr that helped to give a full rounded perspective on the firm and its employees, engagement rate increased by 7%

Facilitated go-to-market launch and promotion of key pieces of thought leadership articles

Promoted through email and social media campaigns weekly/monthly webinars featuring firm’s C-level executives, attendance increased by 11%

Worked across multiple teams, including business leaders, other marketing teams, internal and external communications team, and agencies to ensure marketing alignment to business priorities as well as execution of the strategic marketing plan against KPIs

ISI Emerging Markets Group

Marketing Manager March 2010 – March 2022

Responsible for creating, implementing, and measuring the success of integrated B2B marketing campaigns to generate high quality leads and to enhance awareness of the CEIC and EMIS brands and to position them within global financial, corporate, professional services and academic markets.

Used Google Analytics and Google Search console to create KPIs dashboard identified trends and provided actionable insights to improve overall performance

Developed advanced functionalities using email automation to support a data driven marketing enterprise, such as complex email workflows with A/B testing for response handling, scoring, and nurture the incoming leads using: HubSpot, Drift ChatBot, Wisepops, Wisp and others platforms

Developed and executed email and social media campaigns to penetrate new markets and cross-sell existing products. Utilized a marketing/communications mix with emphasis on generating new leads and retaining existing customers

Managed lead generation and nurturing programs with aim of creating a strong funnel of qualified leads to be follow up by the business development team

Leveraged industry knowledge and research to identify new ways to target and connect with prospective clients. Collaborated with cross-functional teams to develop positioning and messaging that resonates with our target buyer personas

Applied communication standards and public relation initiatives, pitched stories that garnered significant response, which resulted in more than 10,000 media placements and speaking opportunities for analysts in a high-profile global business publications, including but not limited to: The New York Times, The Wall Street Journal, and The Economist

Initiated and developed new partner relationships with key industry trade associations and think tanks providing strategic alliances and new business opportunities

Produced senior-level B2B events; in charge of planning, budget management, invitation process and onsite leadership

Paul, Weiss, Rifkind, Wharton & Garrison, LLP

Practice Development Analyst March 2008 – July 2009

Analyzed, organized, and leveraged competitive intelligence, on clients, competitors, markets, and industries to capitalize on business opportunities.

Provided business development research and support across multiple practice areas, including: bankruptcy, capital markets & securities, finance, infrastructure, M&A and private equity transactions

Assisted RFP team with pitches, and proposals processes from planning through submission

Worked with attorneys and other firm personnel in the development of proposals and presentations

Analyzed market trends (industry, legal, geopolitical) conducted competitive intelligence research to identify new and effective, techniques to grow business

Assisted in the development, execution and administration of business development programs and projects in support of group plans and the firm strategic plan

Identified strategies and opportunities for expanding client relationships among practice groups by monitoring and reporting trends and issues impacting clients. Systematically disseminated relevant news articles/events to attorneys

Provided insights into understanding client teams and practice needs in order to design and deliver research that addresses those needs

Expert in S&P Capital IQ, LexisNexis, Bloomberg Law, D&B Hoovers, Vault, PACER, ALM Intelligence, Alacra…and others

BLX Capital, LLC

Marketing Manager April 2006 – July 2007

Managed all aspects of the planning and implementation of client acquisition, cross-sales and retention programs aimed at supporting the sales in their efforts to retain and grow business.

Revolutionized firm’s direct marketing process by introducing a self-service platform, which supported more than 100 sales executives, located across the U.S. and enabled them to conduct profit-producing direct mail campaigns under my leadership aimed at specific target audience, while saving money and generating a high rate of response

Managed all aspects firm’s events such as client round-tables, internal/external conferences and speaking engagements

Established alliances with industry trade groups, such as International Business Brokers Association, International

Franchise Association (IFA) and Turnaround Management Association, to endorse and co-market BLX Capitals’ products

The Reserve Funds, Inc.

Marketing Manager November 2002 – March 2006

Responsible for developing and executing marketing strategies for money market funds, mutual funds, and several innovative cash management products representing more than $45 Billion in assets under management, servicing the Institutional, Broker/Dealer and Banking marketplaces.

Accountable for execution of a marketing communications strategy and positioning for the existing and new products, with annual assets growth exceeding 30%

Managed all aspects of Request for Proposals (RFPs) and Request for Information (RFI) response process in compliance

with detailed client requirements and stringent deadline

Prepared sale managers for client pitches, including drafting proposals and presentations, which incorporated industry or product-related research and peer group performance

Provided marketing support to a private-label fund distributors and third-party distributors of The Reserve Funds’ products

Datamonitor, Plc.

Marketing Communications Manager February 2000 – January 2002

Recruited as part of a Marketing turnaround team. Tasked with positioning Datamonitor as industry leader in the U.S. Oversaw Financial Services, Technology, and Consumer Markets practices.

Established U.S. Public Relations department. Created innovated promotions, highlighting Datamonitor as industry leader. Consolidated company’s efforts to maintain a process that delivers timely analyst findings to the top tier media outlets, including AP, Reuters, CNN, and Bloomberg

Improved core U.S. branding and product positioning statements. Negotiated more than 300 partnerships and alliances with major publications, websites, and conference companies

EDUCATION

Moscow State University (A special M.B.A. program in collaboration with leading European business schools)

M.B.A., International Management 2002

Touro University

B.S., Marketing Communications 1999

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