LARA GUEST ad072m@r.postjobfree.com

412-***-**** *** Poplar St

Columbia PA 17512

Sales and Operations Management Executive

Proven dynamic sales and operations leader, trainer and manager. Creative thinker and innovative problem solver. Results driven business partner and team builder with demonstrated, repeat success in developing profitable teams and organizations. Skilled in fast-paced, high volume revenue sales, negotiations and closing. Time-lined, budget minded strategic planner. Continuously driven to exceed.

RVB Ventures, Lightrx Pittsburgh, PA Sales and Operations Director, Training Consultant 6/2021- present

Responsible for operations, sales and marketing for underperforming medspa.

Recruited to coach team to achieve sales targets and create and maintain service excellence. Implemented sales strategies to drive upsell opportunities, revenue, client retention and referrals. Average 1 million per year in sales.

Managed to metrics, KPIs and sales targets. Consistently profitable with attention to labor budgets, discounting and average sales.

Led employee hiring and training on sales and operations, products, and service standards .

Created local marketing program via local social media, special events and promotions, and strategic partnering with local businesses for lead generation.

SonoBello, Pittsburgh, PA Practice Manager/Sales and Operations 10/2018 to 3/2021

Oversaw efficient day-to-day operations of a multi-physician cosmetic surgery practice working with both medical and non-medical staff of 25 with 2.5 million annual revenue. Drove business strategy and profitability. Delivered outstanding patient experience. Managed to KPIs and overall sales and clinic objectives. Unique function of working across sales, operations and medical melding all three into a cohesive, efficient, supportive and profitable center.

Concurrent role client sales. Virtual consultative presentation, discovery and one call close zoom and in person consultations. Exceeded individual and clinic sales goals.

Created and led a comprehensive employee training program to provide ongoing education on services.

Interfaced daily with medical team, operations and sales to create a seamless patient journey. Responsible for oversight of all scheduling, patient flow, and discharge.

All daily operations including labor and scheduling, discharge, accreditations and safety.

LightRX, Pittsburgh, PA Sales and Operations Director 4/2016 to 10/2018

Expansion of Midwest Brand into Pittsburgh market, tapped to launch new brand by merging previous client base (of purchased local spa) and expanding revenue and market share.

Strong communications skills and exceptional emotional intelligence utilized to retain, connect and upsell current base. Retention rate 88% active clients with 50% upsold on new services and products.

Built brand awareness and name recognition through grass root marketing initiatives. Planned and implemented sales strategies for driving new services and products to market.

Exceptional one call close consultative sales averaging 80% close rate. Achieved financial objectives by establishing goals for team, developing and maintaining budgets, controlling costs.

Premier Laser Spa, Rochester NY Regional Director 4/2013 to 4/2016

Drove sales performance and operations of 13 spas in region including Massachusetts, Pennsylvania, Ohio, New York, Indianapolis, and Tennessee with 15 million annual sales revenue. Reviewed key performance indicators (KPIs) and conducted sales training and coaching of staff to deliver an unparalleled customer experience.

Achieved financial objectives by establishing clear team goals, developing and maintain budgets, controlling costs and maximizing use of assets. Worked with local clinic managers recruiting, hiring, and training. Established targeted marketing to fuel lead generation and created sales process aligned with customer experience goals.

Drove teams to exceed revenue goals monthly in each market, defined new bonus structure for clinics based on profit and loss performance. Created sales success training program.

Ensured qualitative standards for technicians, state medical compliance and ongoing clinical training. Facilitated relationships with clinic physicians and management and staff ensuring cohesive goals and productive team processes.

American Laser Skincare, Pittsburgh, PA Clinic Manager 5/2009 - 4/2013

Responsible for all aspects of clinic operations from product ordering and inventory to team management to new client consultations, customer retention and local event marketing.

Consolidated 3 struggling clinics into one, consistently ranking in top 20 out of 170 clinics nationwide. Average individual 80% close rate, increased sales from 500,000 annually to 1.4 million. Built brand recognition and loyalty in Pittsburgh market.

Successfully introduced injectables and ematrix laser to client base. Trained staff on achieving sales and upselling current client base, average sale $2100. Maintained labor, medical and inventory budgets.

Vacation Resort Group, Oakbrook, IL Sales Director 11/2005 - 12/2008

Sales Director for offsite (non-resort based) timeshare sales offices.

Dynamic podium speaker with Power Point group presentations daily. Multi office responsibilities for sales training and closing. Achieved monthly sales volume quota, $800,000 consumer sales.

Developed and implemented ongoing sales training for sales team of 20 representatives.

LA Weightloss, Chicago IL Regional Manager 12/2004- 11/2005

Responsible for operations, sales and marketing of 14 locations and 70 employees in Chicago suburbs.

Recognized in first 6 months for largest percentage of sales increase 30%. Consistently exceeded monthly regional sales targets. Consistently maintained a high close rate, high average sale and low discount throughout all the centers.

Rebuilt management and sales staff via recruiting, training and ongoing evaluation processes. Worked with individual centers on understanding emotional consultative approach and long term relationship building for client retention, engagement and successful programs.

Shell Vacations Club LLC, Chicago IL Sales/Marketing Manager Midwest 5/2000 - 12/2004

Recruited to establish company operations in Chicago market. Responsible for development and implementation of startup marketing programs Built and managed professional timeshare inside sales team of 30 for Chicago off site non resort location.

Achieved sales quota throughout start-up of new office operations. Developed evaluation tools for team, instituted sales promotions, incentive programs and training course and manuals that led team to consistently achieve sales goals for one call close sales process.

Communicated expectations effectively with sales team and managed with ongoing feedback and weekly performance reviews. Maintained ongoing hiring and training campaigns.

Created customer loyalty and upgrade programs that led to decreased recision rates of 12%. Achieved sales of 1.2 million in first 3 months.

Drove in-house concierge program, telemarketing, trade shows, print and external event marketing. Developed all corollary materials, TM and in-house sales/marketing scripts, and promotional campaigns. Wrote marketing training manual-standardized company-wide.

Reported budgets and P and L to corporate directors.

Education

Paris Fashion Institute, Paris, France

Georgetown University, Washington, DC

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