Product Development Los Angeles

Herbst.Rebecca gmail.com 617-***-****

Los Angeles, CA 2017- Present

Mar. 2019- Nov 2021

Oct. 2018 - Mar. 2019

Senior Merchandiser & Manager Oct. 2017 - Oct. 2018 Sr. Director of Merchandising & Brand Strategy

Head of Merchandising Dec 2021 - Present

Merchandise Manager

Manager of 20-person Cross Functional Team (Design, Product Development, Production, Costing & Sales, and Marketing) to ensure seasonal goals are achieved while working within budgetary guidelines. Responsible for ongoing strategic improvements and sales optimization initiatives that led to an increase of 35% in bookings within first season. Exceeded margin growth goals within two seasons. Created weekly and seasonal selling reports and score cards to optimize operations within and across departments. Ecommerce marketing and product strategy for the overall brand messaging and sales strategy for domestic and international growth.

Creating and merchandising the launch of a gender fluid line, as well as a footwear collection. Oversees DTC business from product development to financial seasonal plans resulting in a growth in the overall business by 20% and a 75% ecommerce sales growth.

Worked with executive team to create and implement cost analysis and revised pricing strategies. Provided executive committee recaps for quarterly board meetings.

Created seasonal SKU plans for design, product development and production, to secure a strong product assortment inline with the CBO’s vision of the brand.

THE COLLECTED GROUP (Joie, Equipment & Current Elliott) Rebecca Herbst Hulewat

Summary

New York, NY Jan. 2012 - Oct. 2015 (Relocated to Los Angeles) Director of Merchandising, Domestic and International Accounts Responsible for international product launches, growth initiatives, and strategic development. Launched Lauren Dress in 5 countries during 2013 & 2014; focusing on product sales, strategy, & account management. Provided executive team with quarterly review, including financial analysis, account summaries, and suggested improvements. Responsible for building future plan and strategies to enhance sales, leveraging sales analytics and hindsight reports Trained International Associate Merchandiser; Manager of Assistant and Associate Merchandisers for Lauren Dress. Led bi-weekly meetings to inform entire division of lessons learned at retail and how to maintain positive sales momentum in creating the future lines.

RALPH LAUREN CORPORATION

Los Angeles, CA 2016- 2017

Administrator in Training & Certified Nurse Assistant Responsible for financial growth initiatives and facility improvements for employees and patrons. Implemented a more systematic approach to the facilities’’ payroll process resulting in an overall cost savings for the company.

Successfully guided two facilities in their annual federal and state reviews to maintain their licenses. WINDSOR HEALTHCARE, SnF MANAGEMENT

Accomplished sales, marketing and merchandising executive with proven track record in product development, analytics, and project management. Leveraging 10+ years in a variety of sales, marketing, and technology roles, I excel in a problem-solving role with clear objectives and complex challenges. I am seeking a mission-oriented environment, which can utilize my passion for innovation, specifi- cally the art of working as a team to develop a product from start-to-finish. Promoted three times from Associate Merchandiser to Director New York, NY Jan. 2010 - Jan. 2012

Account Executive Women’s Sportswear

Led sales, planning and merchandising for the launch of Chaps sportswear internationally in Spring 2012. Managed standard and seasonal sales analysis and reporting plans by climate. Responsible for JC Penney and American Living Showroom store environment, guidelines, and signage. Managed internal communication and brand/advertising strategy for several campaigns of the Women’s Sportswear business, including cross-functional coordination of the Advertising, Marketing and Public Relations teams while training and supervising sample coordinator to provide advertising samples to all necessary parties. Key participant in the launch of Denim & Supply; responsible for creating SKU Plans, wedges and merchandise assortments. RALPH LAUREN CORPORATION

Promoted from Sales Assistant to Junior Account Executive- Received LRL Recognition Award Intern

Coordinated & helped manage key store events for Bloomingdale’s. Assisted in designing store window displays. Assisted the U.S. Sales Manager for Alexander McQueen with the wholesale merchandise strategy Maintained sample merchandise logistics for Diane Von Furstenberg, including send-outs and returns DIANE VON FURSTENBERG / ALEXANDER MCQUEEN / BLOOMINGDALE’S New York, NY Spring - Fall 2009 New York, NY

New Brunswick, NJ

Parsons, The New School for Design

Education

Associate in Applied Science Degree in Fashion Marketing Rutgers, The State University of New Jersey

Bachelors of Arts Journalism; Women & Gender Studies Minor; Psychology Minor Graduated with High Honors

Phi Beta Kappa; Kappa Tau Alpha Dean’s List

Anna I. Morgan Scholarship Award Recipient

Boston University Boston, MA

Deans List

Contact this candidate