Sweety Kalkar

ad06r9@r.postjobfree.com 732-***-**** www.linkedin.com/in/sweety-kalkar

SKILLS

Paid Acquisition & Social Media: Facebook/Meta, Instagram, AdWords, YouTube, TikTok, Remarketing, A/B testing SEO: Moz, Ahrefs, Semrush, Hootsuite, Adobe Creative Suit, Google Search Console, Audience Segmentation, content creation, App Store Optimization, App Marketing

Graphic Design: Canva, Adobe, Photoshop

Automation Tools: HubSpot, Salesforce, Data Studio Analytics Tool: Google Analytics, Google Firebase, Domo CERTIFICATIONS

● Amazon Ads Campaign Optimization Certification (Amazon)

● AI-Powered Performance Ads, Google Search Ads, SA 360, and Google Analytics 360 (Google)

● Social Media Certification (HubSpot)

EXPERIENCE

SelectHub, Pune, India Paid Advertising & Social Media Strategist May 2022 – Aug 2023

● Define success metrics, analyze performance over time, recommend optimization strategies, and lead and execute the program to grow the channel.

● Build and activate 30+ paid media campaigns per year across SelectHub products.

● Manage digital budgets and improve the performance of Paid Search advertising and organic search traffic.

● Strategize, develop and manage paid marketing across AdWords, Bing, and Facebook with a monthly budget of $170,000 resulting in about 7,20,000 in monthly revenue.

Anchanto, Pune, India Digital Marketing Specialist Aug 2020 – Apr 2022

● Oversaw media budget of $1.6M to leverage 4 media channels focused on direct response offer development.

● Proactively participated in weekly team meetings and was responsible for the allocation of the advertising budget & MQL observations, Campaigns and data analysis, and HubSpot Analysis.

● Organized 15+ Google Search Campaigns that boosted engagement by 124%.

● Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, and conversion funnel. retention and saving 10 hours each week of manual reporting. Vmobify Solutions, Pune, India Digital Marketing Manager May 2018 – July 2020

● Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 22%.

● Improved on-page SEO performance, resulting in a page speed improvement of 75% and an increase in monthly organic traffic of 32%.

● Planned a new ads plan which increased online engagement by a factor of 10. Also reduced CPL with the cheapest cost. Nexsales Solutions, Nashik, India Digital Marketing Executive July 2015 – May 2018

● Developed Social Media Marketing strategies to create post content, creatives using Canva, and paid advertising.

● Engaged with social media users to grow collective social following from 60K to 2.1.M

● Increased organic search by 200% by encoding keywords. EDUCATION

Yeshiva University, Katz School of Science and Health, New York Expected May 2025

Master of Science in Digital Marketing and Media

Savitribai Phule Pune University, India July 2015

Bachelor of Engineering in Electronics and Telecommunications Engineering Available Summer 2024

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